Gorby Lauwang
Performance Marketing & Growth
Tangerang
Summary
Experienced in leading and optimizing end-to-end digital marketing strategies across organic (SEO, content, social media) and paid channels, PR, partnerships, and events. Strong expertise in data-driven decision-making to enhance campaigns, strengthen brand positioning, and drive business growth. Proven track record at the managerial level, driving strategic planning and cross-functional collaboration.
Overview
8
8
years of professional experience
3
3
Certifications
Work History
Head of Performance Marketing
Horego
07.2023 - 03.2025
- Designed and executed high-impact performance marketing campaigns across Google Ads, Facebook Ads, and organic channels, driving 200,000+ quality app installs while reducing CAC by 56.7% (from 30K to 13K).
- Conducted 50+ A/B tests, leveraging data-driven insights to refine ad creatives, messaging, and audience segmentation, resulting in a CTR increase of 21%.
- Developed and executed CRM strategies, utilizing push notifications, email marketing, and in-app messaging, which improved user retention by 20% and re-engagement rates by 30%.
- Identified and tested 6+ new growth opportunities, implementing optimization strategies that enhanced scalability and efficiency.
Head of Performance Marketing
Printerous
10.2016 - 07.2023
- Developed and implemented digital marketing strategies to drive B2C & B2B user acquisition, increasing website traffic by 48% and boosting eCommerce revenue by 45% through SEO, SEM, and Social Media Ads.
- Grew Arterous customer base by over 80% by designing and executing high-converting affiliate marketing campaigns, leading to a significant increase in sign-ups and revenue.
- Collaborated with top media outlets, securing 10+ media features and increasing brand visibility by 35%, strengthening B2C and B2B engagement for Printerous.
- Established 15+ strategic promotional partnerships with startups, driving sales growth and expanding brand reach on eCommerce platforms.
- Managed and supervised all aspects of event planning, overseeing 10+ events annually, from pre-event preparations to execution and post-event activities.
Education
Bachelor of Science - Information System
Binus University
Jakarta, Indonesia 04.2001 -
Skills
Performance marketing
Business growth and marketing strategies
Website performance monitoring
CRM management
Search engine marketing
Campaign management
Certification
Full Stack Digital Marketing - RevoU
Accomplishments
- Conducted Binus Career Bootcamp - Digital Marketing for three semesters (2021–2022), educating 30+ students per batch.
- Invited as a guest speaker at Ekrut, Lingkaran, and Mula events, discussing various marketing and branding strategies for professionals and entrepreneurs.
Timeline
Head of Performance Marketing
Horego
07.2023 - 03.2025
Full Stack Digital Marketing - RevoU
08-2021
Advanced Lead Generation - Linkedin
05-2020
Head of Performance Marketing
Printerous
10.2016 - 07.2023
Inbound Digital Marketing - Hubspot
08-2016
Bachelor of Science - Information System
Binus University
04.2001 -
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