Microsoft 365
Goh Khoon Guan Desmond
Singapore
Overview
33
33
years of professional experience
Work History
Head of Engineering Department
Hydraulic Solution Pte Ltd
01.2024 - Current
- Company Overview: (Marine, Petrochemical, Oil & Gas, etc)
- Lead and manage the project engineering team, including hiring, training, and performance evaluations
- Develop and implement engineering policies, procedures, and best practices to ensure efficient and effective operations
- Manage all aspects of engineering projects, including planning, design, execution projects given
- Develop detailed projects plans, budget, and schedule, ensuring projects are delivered on time and within budget
- Monitor projects progress, identify and resolve issues, and implement corrective actions necessary
- Monitor expenses and implement cost-saving measures without compromising quality and safety
- Provide regular financial reports and updates to management
- Serve as the primary of contact for the related engineering projects
- Communicate effectively with all stakeholders to ensure clear understanding of projects goals, timelines and expectations are align
- (Marine, Petrochemical, Oil & Gas, etc)
Head of Sales (Metallurgy)
Laser Cladding Singapore Pte Ltd
01.2016 - 12.2023
- Company Overview: (Marine, Petrochemical, Oil & Gas, etc)
- Sales and marketing of Laser Cladding Singapore to new customers in the oil and gas and marine fields primarily and exploring market entry to other industries
- Achieving sales target and milestones
- Cold calling and prospecting for new leads
- Building new contacts at networking events
- Tapping on existing contacts from previous companies
- Build new and maintain old customer relationships
- Gathering market intelligence - identify industry trends, market activities, competitor information, to identify and recommend new business areas or changes
- Responding to enquiries and engaging customers, i.e
- Door to door sales, presentations to customers
- Quotation preparation, costing calculation submission and negotiation
- Chasing for customer's PO
- Updating customers on job progress
- AR and Payment collection after invoicing
- Preparation and participation at exhibitions, trade shows, seminars, etc
- Customer after sales servicing and handling technical issues
- Use of CRM and other IT platforms for reporting, logging sales activity and opportunities
- Analysing sales data for insights
- Completing relevant documentation: credit application forms, new customer entry form, etc
- Individual commission scheme compilation and consolidation for submission
- Attending, facilitating sales meetings
- Assist in budgeting and sales planning
- Coaching and guiding other sales staff
- Understanding and performing the entire laser cladding process: Basic machining - turning and milling and grinding
- Part cleaning
- Robot controls and laser operation
- Measuring and documentation
- Other operational activities - sandblasting, packing, etc
- Quality control
- Learning key technical aspects of laser cladding and associated technologies and techniques
- Leadership on the shop floor, decision making
- Ensure 4 key principles are always enforced: Safety, quality, schedule, cost control
- Devise plans for kaizen and continuous improvement, 5S
- Assign jobs and work to operations and act as a good bridge between customer and operations day to day procurement and purchasing decisions
- Shop floor monitoring
- Maintenance monitoring, troubleshooting
- Watching financials - receivables, payables, sales, etc
- General reporting
- Budgeting, forecasting, sales target setting, career and growth planning for staff and company
- Setting and approving SOPs and best practices, standardization, ISO, work procedures
- Accessing and applying for government grants
- Planning training, staff development and welfare programs
- Responsible for managing customer satisfaction survey and review of survey results
- Participates in internal audits as well as management review meetings as and when required
- After sales servicing and handling technical issues
- Reviewing and approval of quotation
- Reviewing and approval of authority limits for both sales and procurement
- Reviewing and approval of work procedures
- Reviewing and approval of new customer creation and credit application
- Completing relevant document: credit application forms, new customer update Chair general departmental meetings
- Use platforms to log sales activities and opportunities
- Shortlisting and interviewing new hires
- Evaluating and appraising staff
- Analyse sales data
- Individual commission scheme compilation and consolidation for submission
- (Marine, Petrochemical, Oil & Gas, etc)
Sales Manager (Metallurgy)
Brenco Surface Engineering Asia Pte Ltd
01.2011 - 12.2015
- Company Overview: (Oil & Gas)
- Report to CEO/Managing Director where I aggressively marked Brenco technology into the market
- Broad scope of responsibility included Sales & Marketing Strategic Planning, Business Development, Inventory Control, Pricing, Sales forecasting, RFQ and Quotation
- Achieve budgeted turnover and profitability targets in terms of GM through effective market coverage and marketing strategies to meet customers' demands
- Plan, forecast and implement sales strategies according to management instructions
- Plan, manage, forecast and monitor sales to effectively optimize profit and volume
- Develop and sustain long-term account development strategies with high value regional existing and potential customers with strong potential for repeat business achieve through primary customer contacts and key account management
- Maintain good working relationship with suppliers to secure technical and commercial support essential to the growth of the business
- Monitor market activities in terms of competitors pricing and activities to ensure share of the market and profitability of the products
- Provide customer technical support by selectively bringing plant engineers to customer sites to better understand customer needs and enhance customer relationships
- Manage and monitor reasonable sales expenses to achieve targets
- Identify and reach out effectively to new and prospective accounts through cold calling, literature, online flyers, trade shows etc
- Product revision and pricing
- Observe, analyst and adjust plans based on market trends
- Manage debtors & stocks to ensure working capital targets are achieved
- Provide leadership and guide to the workshop people to be technically competent
- Help the customer service and operational team to be competent and efficient in achieving customer satisfaction through the timely fulfilment of orders
- (Oil & Gas)
- Reason for Leaving: Company ceased operation
Regional Sales Manager (S.E.A, China and Middle East)
MANKIEWICZ Singapore LLP
01.2006 - 12.2010
- Company Overview: (Paint & Coatings)
- Report to Sales Director in a Business Development role where I aggressively marked Mankiewicz's product range into Southeast Asia, China and Middle East region
- Broad scope of responsibility included Sales & Marketing Strategic Planning, Business Development, Distributor Management, Inventory Control, Pricing, Sales forecasting, Quotation and organizing trade shows
- Work closely with regional colleagues and corporate support functions to grow the business through strategic customer relationships and new opportunities
- Expand into new geographic regions, including China and Middle East, as opportunities with new or current customers arise
- Direct, coordinate, and evaluate performance of all regional facilities and functions, ensuring that efficiency, established metrics, and quality standards continuously improve
- Ensure that all facilities follow standards and procedures for a world-class coatings company
- Spearheaded new distribution network for Indonesia, Malaysia, Thailand, Taiwan and Korea
- Maintain strong client relationship, develop new business opportunities, and focus on presenting opportunities and communicating risk factor
- Possess excellent networking, analytical, problem solving, and communication skills
- My key emphasis is to build client loyalty by executing my duties efficiently, diligently, and in a manner to achieve profits
- To minimize the company's exposure liabilities - claims, debtors, etc
- Prepare regular sales reports for management
- My task was also involved into re-establish contact, win favour, and generate orders
- Monitor new product launches, promotion, advertising, meeting and presentations
- Attend customer enquiries, quotations, orders and complains
- Duties include training new salespeople and technician
- (Paint & Coatings)
- Reason for Leaving: Company restructuring & position was repositioned to China
- Position rejected due lack of sponsorship for the family to move over
Regional Technical Sales Executive (S.E.A & China)
Arch Chemicals Coatings Singapore Pte Ltd
01.2003 - 12.2005
- Company Overview: (Paint & Coatings)
- Report to General Manager
- Responsible for all Technical and Sales activities, including Account Development, Pricing, Marketing communication and attending trade shows
- Responsible for the developing new markets, performing business development, account management and closing deals in the Southeast Asia and China
- Able to work independently with excellent communication, organizing and negotiation skills
- Responsible for all laboratory activities such as testing and calibration, support production, process & product development
- Organize & plan the testing & evaluation of new materials & product
- Troubleshoot manufacturing line equipment/machinery at customer's site
- Help productions & machine modification for customers
- Attend customer enquiries, orders and complains
- Provide technical support to customers
- Work closely with customers, sales & field service to conduct smooth production & evaluation to ensure a successful completion
- Conduct application and evaluation test in laboratory or at customers' site
- Plan & acquire all technical specifications & materials for the customers
- Write & release technical service report bulletins for internal people & customers
- Consolidate machine-related issues/problems from customers & work closely with Regional General Manager to establish priority to resolve the problems
- Establishing excellent customer relationship, understanding, and support customer's needs and requirements
- Oversee packaging and disposal of hazardous materials waste and maintain laboratory analytical instruments
- Interface with customers, suppliers, regulatory agencies and professional organizations as necessary to provide duality and technical information
- (Paint & Coatings)
- Reason for Leaving: Career progression / Headhunt
Regional Technical Representative (S.E.A & China)
Friedrich Klumpp GMBH & CO KG Wood Coatings
07.1998 - 12.2002
- Company Overview: (Paint & Coatings)
- Report to Managing Director
- Broad scope of responsibility included Technical and Sales activity
- To cultivate existing clients & constantly develop and build new clientele's base
- Responsible for all laboratory activities such as testing and calibration, support production, process & product development
- Organize & plan the testing & evaluation of new materials & product
- Help productions & machine modification for customers
- Liaison with delivery man and compiles customer delivery
- Attend customer enquiries, orders and complains
- Provide technical support to customers
- Work closely with customers, sales & field service to conduct smooth production & evaluation to ensure a successful completion
- Plan & acquire all technical specifications & materials for the customers
- Write & release technical service report bulletins for internal people & customers
- Consolidate machine-related issues and problems from customers & work closely with Regional General Manager to establish priority to resolve the problems
- Ensures the customers certificate of Analysis are used per customer requirement and in accordance with all accreditations
- Identifying opportunities for process improvement by liaising with customers
- Interface with customers, suppliers, regulatory agencies and professional organizations as necessary to provide duality and technical information
- (Paint & Coatings)
- Reason for leaving: Career progression - exposure to different substrates application & application system
Republic Of Singapore Air Force
03.1992 - 06.1998
- Company Overview: (Air Traffic Control)
- Co-ordinate and plan flying schedules
- Play an important part in the exciting task of managing and co-coordinating all airborne missions
- Prepare month end statistic for commander
- Helping distress calls from pilots
- Handle most advanced equipment state-of-art communications system
- Update flying records and programs board
- Liaison with Ns-Men flying schedules
- Prepare weekly report for meeting (for presentation)
- Helping search and rescue airborne missions
- Ensure incoming equipment recorded and distributed
- (Air Traffic Control)
- Have been travelled to country like Australia, Thailand and Taiwan
Education
No Degree - Business Management
Thames Institution
Singapore, Null, Singapore01-1991
Skills
- Innovation management
- Technical leadership
- Problem-solving abilities
- Multitasking
- Reliability
- Team building
- Leadership Development
- Stakeholder engagement
- Professionalism
- Strategic Planning
- Time management abilities
- Staff Supervision
- Adaptability
- Quality Assurance
- Project Management
- Staff Development
- Performance Evaluation
- Risk Management
- Performance Improvement
- Problem-solving aptitude
- Negotiation
- Performance Metrics
- Control budgets
- Budget Management
- Change Management
- Human Resources
- Program Development
- Data Analysis
- Planning and coordination
- Operational Efficiency
- Multitasking Abilities
Timeline
Head of Engineering Department
Hydraulic Solution Pte Ltd
01.2024 - Current
Head of Sales (Metallurgy)
Laser Cladding Singapore Pte Ltd
01.2016 - 12.2023
Sales Manager (Metallurgy)
Brenco Surface Engineering Asia Pte Ltd
01.2011 - 12.2015
Regional Sales Manager (S.E.A, China and Middle East)
MANKIEWICZ Singapore LLP
01.2006 - 12.2010
Regional Technical Sales Executive (S.E.A & China)
Arch Chemicals Coatings Singapore Pte Ltd
01.2003 - 12.2005
Regional Technical Representative (S.E.A & China)
Friedrich Klumpp GMBH & CO KG Wood Coatings
07.1998 - 12.2002
Republic Of Singapore Air Force
03.1992 - 06.1998
No Degree - Business Management
Thames Institution
Summary
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Accomplishments
- Supervised team of 15 staff members.
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Achieved dateline by completing customer urgent repair spare parts with accuracy and efficiency.
- Collaborated with team of 6 engineers together with end user in the development of repair process procedure method.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- N/A
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCareer advancementHealthcare benefitsPersonal development programsTeam Building / Company RetreatsFlexible work hoursQuote
Business opportunities are like buses, there’s always another one coming.
Richard Branson
Software
Languages
English
Advanced (C1)
Chinese (Mandarin)
Advanced (C1)
Interests
Travelling
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