Goh Yong Long
Summary
Business analytics and marketing graduate who enjoys turning data into clear insights that support better decisions. During my internship, I worked on product optimization by analyzing sales and keyword performance, which taught me how data and marketing connect. I like building tools such as Excel models to track performance, and I am exploring ways to create dashboards for deeper analysis. I work best in teams where goals are clear, and I am valued for being steady, supportive, and adaptable.
Overview
8
8
years of professional experience
Work History
Marketing and Data, Intern
X Bouderies Pte Ltd
05.2025 - 08.2025
- Analyzed product sales data to identify high-demand items, delivering insights that improved sales focus and optimized inventory planning.
- Researched and built keyword lists for external vendors, boosting product discoverability and driving stronger client access.
- Designed promotional posters and marketing materials for Metro, increasing customer engagement and contributing to revenue growth.
Trainer
HA Academy
01.2024 - 01.2024
- Designed and led team-building workshops and extracurricular activities, applying facilitation and communication skills to strengthen collaboration and improve group cohesion
- Guided diverse groups through activities, improving engagement and communication across teams.
Project Coordinator, Intern
Innovative Hub (SG) Pte Ltd
11.2020 - 02.2021
- Automated client outreach by coding email workflows in JavaScript, cutting outreach time by 10% and improving response efficiency.
- Supported sales growth by optimizing storefronts and creating performance dashboards that provided clear visibility into client metrics.
- Partnered with clients overseas (Vietnam) to refine product marketing strategies, using keyword advertising on Alibaba.com to expand digital reach and improve visibility.
Digital Staff, Intern
Herbal Sense Pte Ltd
06.2020 - 08.2020
- Revamped company website by standardizing product images and descriptions, reducing consumer confusion and strengthening brand credibility.
- Collaborated with management to align digital marketing efforts with customer expectations, supporting product positioning in a competitive market.
Customer Service
Cold Storage
03.2018 - 04.2018
- Resolved customer inquiries with professionalism and empathy, improving satisfaction and building positive client relationships.
- Streamlined checkout operations by anticipating customer needs and preparing self-checkout stations, reducing wait times and enhancing the overall shopping experience.
Marketing Staff
OCBC
12.2017 - 01.2018
- Promoted the OCBC Pay Anyone app through clear communication and relationship-building, showing confidence in engaging diverse customers.
- Demonstrated persistence and interpersonal skills by encouraging adoption, helping individuals understand the app’s value and usability.
Education
Bachelor of Business - Business Analytics
Nanyang Technological University
08.2026
Student Exchange Program -
Ngee Ann Polytechnic
12.2019
Skills
- C,
- Excel Visual Basic
- Tableau
- Microsoft Office
- RStudio
- Python
- Data Collection
- Graph Visualization
- SQL databases
- Excel functions
- Data cleaning
Accomplishments
Won Porsche Open Campus House 2025 by developing strategy proposal that stood out among peers and demonstrated strong analytical and creative problem-solving skills.
Languages
English
Advanced (C1)
Chinese (Mandarin)
Upper intermediate (B2)
Timeline
Marketing and Data, Intern
X Bouderies Pte Ltd
05.2025 - 08.2025
Trainer
HA Academy
01.2024 - 01.2024
Project Coordinator, Intern
Innovative Hub (SG) Pte Ltd
11.2020 - 02.2021
Digital Staff, Intern
Herbal Sense Pte Ltd
06.2020 - 08.2020
Customer Service
Cold Storage
03.2018 - 04.2018
Marketing Staff
OCBC
12.2017 - 01.2018
Bachelor of Business - Business Analytics
Nanyang Technological University
Student Exchange Program -
Ngee Ann Polytechnic
CO-CURRICULAR ACTIVITIES
Welfare Service Club (Elderly), Sub-Committee Member
- Planned and coordinated events tailored to the interests and needs of elderly participants, applying empathy and organizational skills.
- Facilitated activities that encouraged interaction and inclusion, improving confidence in leading diverse groups.
- Collaborated with teammates to design engaging programs, strengthening teamwork and adaptability in dynamic settings.
- Gained deeper awareness of social responsibility and the importance of building meaningful connections with the community..
Hobbies and Interests
Sports (Basketball), Financial markets, Running and fitness, Volunteering with elderly communities, Esports and gaming analytics
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