Work Preference
Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Goh Wenhao Kelvin
Open To Work

Goh Wenhao Kelvin

Work Preference

Job Search Status

Open to work
Desired start date: Open to discussion

Desired Job Title

Home Furnishing Manager, Bedroom/Wardrobe/Bathroom DepartmentStore ManagerSales & Services ManagerAssistant Store ManagerManagement Trainee

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid
Location: SG
Open to relocation: Yes

Salary Range

7000/yr - 10000/yr

Summary

Dynamic management professional with a proven track record of driving teams to achieve exceptional results. Expertise in fostering collaboration, enhancing operational efficiency, and delivering measurable outcomes aligned with organizational objectives. Proficient in strategic planning and process improvement, while cultivating a culture of accountability and excellence. Recognized for adaptability and a steadfast commitment to addressing the evolving needs of the organization.

Overview

18
18
years of professional experience

Work History

Home Furnishing Manager, Bedroom/Wardrobe/Bathroom Department

IKEA, Ikano Private Limited
Singapore, Singapore
12.2012 - Current
  • Store Operations
  • Awarded the SRA Excellent Service Award for the Managers Category 2014,2017,2019,2022,2024,2025
  • IKEA Value Ambassador 2017,2023
  • Business analysis using data and analytics. Crating of action plans to improve business performance
  • Ensures that the store is in optimal condition to meet the customers' expectations
  • Delegation and monitoring of morning/closing store tasks eg cleaning, replenishment, tidying tasks and layout configurations
  • Daily assessment of stock availability on both shop floor and warehouse. Golden rule of retail 'Out of stock=Out of Business'
  • Conducting of briefing every morning prior to store opening and after store close. Ensuring adequate dissemination of information so that awareness is created.
  • Ensure all new inventories are prominently displayed at various focal area of the store. Preparation of festive/seasonal events/promotions.
  • Liaising with external contractors for cleaning contracts, repair & maintenance works to ensure store is always in tip top condition.
  • Ensure impartiality in delegation and discipline to enhance store operational standards.
  • Lean Methodology aiming to enhance business efficacy
  • Project Management
  • Appointed Active Selling Ambassador and working closely with HR to conduct Active selling related training
  • Appointed “Growth with Impact” Ambassador to spearhead exponential sales growth while synergizing with various business functions to achieve business goals.
  • Tasked with the HDB Project. It is a huge project that requires strong planning, execution and coordination skills involving internal and external parties, transportation and logistical support. Not only does it involve the HDB side, but there is also involvement with the Installers, Customer Service, Logistic sides, Interior Design Team and External Vendors such as CityArts in order to ensure a smooth project, while managing strict timing from HDB.
  • Facilitated the remodeling of IKEA showroom in 2022. The process encompasses that of planning and preparation to implementation. Requires precision, careful planning and contingency measures to keep up with the execution of the plan with various parties meanwhile mitigating the business interruptions.
  • Contributed to the agile restructuring of the business during 2019 pandemic, whereby sales staff are converted to support E-commerce fulfillment.
  • Administration
  • Planning of staff rosters on the monthly basis to ensure sufficient manpower and minimizing unnecessary costs. Use of Kronos system to analyze the peak hour and distribute man hour accordingly and to determine break time more effectively
  • Calculation of payroll, processing leave applications.
  • Weekly report to examine revenue-cost analysis and various operational issues.
  • Handling of customer complaints and requests, based on departmental and store level.
  • Annual Stock-take to determine stock integrity. System was changed to gradual cyclical count as a more viable option that disrupts business less.
  • Improvise stock loss techniques and other risk management procedures for profit protection.
  • Detail checking of stocks inventory upon stock shipment to ensure the integrity of stock accuracy is not compromised.
  • Work closely with Marketing on the accuracy of pricing and information that are displayed on the website and publication materials.
  • Training
  • Provide in-store training for Team Leader and Potential Co-workers.
  • Structure of training program to enhance operational effectiveness. Trainings are structured to encourage training on daily basis at all various levels.
  • Coordination with HR to provide training for new staffs as a training base. Both On-Job-Training and Classroom based.
  • A quarterly re-shuffling of job scopes among co-workers to ensure continuous training and development of staffs, including progression of individual competency.
  • Strategic Selling
  • Close monitoring of sales figures historically and against close competitors.
  • Coordination with merchandising/ marketing/warehouse departments to enhance profitability of the business.
  • Optimize on product mix and stock forecast so as to improve sales and reduce stock redundancy issues.
  • Liaise with Marketing to advertise effectively to communicate business presence using the most common/effective social tools.
  • Home visits conducted to better understand the living situations of our customer base so as to facilitate our business remodeling to better cater to the local market.
  • Tabulation of scripts to inform customers of the latest promotions in store.
  • Competitor checks conducted 3 times a year to ascertain competitiveness in pricing and range of products.
  • Cautious planning with regards to stock inventory in store and store room as to ensure sufficiency in stocks for driving sales.
  • Visual Merchandising
  • Liaise with Visual Merchandiser to structure store look based on seasonal changes, preparations for the display of new brands or stocks within the store.
  • Ensure each shelf is well displayed with proper volume to ensure no wastages are inherent while observing the alignment standards.
  • Liaise store budget for decorations.
  • Led operational strategies to enhance efficiency across multiple departments.
  • Implemented process improvements resulting in streamlined workflows and reduced operational costs.

Store Manager

Candylicious Resorts World Sentosa, Shopping Bag (S) Pte Ltd, Gill Capital
12.2010 - 02.2012
  • Store Operations
  • Proud Recipient of the Accolade of ‘Best New Retail Concept' awarded by The Singapore Retailer Association
  • Handle a large floor space of nearly 10,000Sq ft, ensure effective store operations
  • Ensure functioning and accuracy of the store database system, safe money, banking cash, petty cash and POS (cashier) money float.
  • Delegation and monitoring of morning/closing store tasks eg cleaning, replenishment, tidying tasks and layout.
  • Daily assessment of stock availability on both shop floor and stock room.
  • Conducting of briefing every morning prior to store opening and after store close. Staff Motivation.
  • Ensure all new inventories are prominently displayed at various focal area of the store. Preparation of festive/seasonal events/promotions.
  • Liaising with external contractors for cleaning contracts, repair & maintenance works to ensure store is always in tip top condition.
  • Ensure impartiality in delegation and discipline to enhance store operational standards.
  • Administration
  • Planning of staff rosters on the weekly basis to ensure sufficient manpower and minimizing unnecessary costs.
  • Calculation of payroll, processing leaves applications.
  • Weekly report to examine revenue-cost analysis and various operational issues.
  • Handling of customer complaints and requests.
  • Annual Stock-take to determine stock integrity.
  • Improvise stock loss techniques and other risk management procedures for profit protection.
  • Detail checking of stocks inventory upon stock shipment to ensure the integrity of stock accuracy is not compromised.
  • Training
  • Provide in-store training for Assistant manager, Supervisor, Senior and Staff.
  • Structure of training program to enhance operational effectiveness. Trainings are structured to encourage training on daily basis at all various levels.
  • Coordination with HR to provide training for new staffs as a training base.
  • A quarterly re-shuffling of job scopes among Staffs, Seniors, Supervisors and Assistant Manager to ensure continuous training and development of staffs, including progression of individual competency.
  • Strategic Selling
  • Close monitoring of sales figures historically and against close competitors.
  • Coordination with merchandising/ marketing/warehouse departments to enhance profitability of the business.
  • Coordination with Merchandisers to improve on product mix so as to improve sales and reduce stock redundancy issues.
  • Liaise with Marketing to advertise effectively to communicate business presence using the most common/effective social tools.
  • Mascots to be utilized as crowd pulling measures to improve customer flow into store.
  • Tabulation of scripts to inform customers of the latest promotions in store.
  • Samples to be used for the purpose of brand communication so as to facilitate sales.
  • Cautious planning with regards to stock inventory in store and store room as to ensure sufficiency in stocks for driving sales.
  • Conduct SWOT analysis to determine our business strengths, weaknesses, opportunities and threats
  • Analyze the top 30 sellers and ensure their availability. Analyze the business metrics KPI in terms of conversion rate, average dollar per transaction, average customer pick up rate etc
  • Visual Merchandising
  • Ensure the merchandising standard is attractive and creates a stopping point for customers to be inspired.
  • Liaise with Visual Merchandiser to structure store look based on seasonal changes, preparations for the display of new brands or stocks within the store.
  • Ensure each shelf is well displayed with proper volume to ensure no wastages are inherent while observing the alignment standards.
  • Determine store budget for decorations.
  • Reason of leaving: Seeking for career growth and stability

Sales & Services Manager

River Island, Robinsons Group Singapore
01.2010 - 12.2010
  • Conducting of induction for new staffs.
  • Attended retail related seminars frequently to enhance personal competencies and mentor staffs.
  • Conduct Market Research to ascertain competitiveness of company's performance and promotional activities.
  • Received numerous compliment letters and positive feedbacks from customers for the store.
  • Store Operations
  • Ensure functioning and accuracy of the store database system, safe money, banking cash, petty cash and POS (cashier) money float.
  • Monitoring morning/closing store tasks eg cleaning, replenishment, tidying tasks and layout.
  • Daily assessment of stock availability on both shop floor and stock room.
  • Conducting of briefing every morning prior to store opening and after store close. Staff Motivation.
  • Ensure all new inventories are prominently displayed at various focal area of the store.
  • Administration
  • Planning of staff rosters on the weekly basis to ensure sufficient manpower and minimizing unnecessary costs.
  • Calculation of payroll, processing leaves application.
  • Weekly report to examine revenue-cost analysis and various operational issues.
  • Handling of customer complaints and requests.
  • Annual Stock-take to determine stock integrity.
  • Reason of leaving: Company being acquired and operation in Singapore was cease

Assistant Store Manager

Uniqlo Tampines One, Singapore
Singapore
01.2009 - 01.2010
  • Conducting of recruitment sessions and training of staffs
  • Authoring and editing of training manual.
  • Organizing of daily/weekly meetings and market research to determine local store policies.
  • Store Operations
  • Ensure functioning and accuracy of the store database system, safe money, banking cash, petty cash and POS (cashier) money float.
  • Monitoring morning/closing store tasks eg cleaning, replenishment, tidying tasks and layout.
  • Daily assessment of stock availability on both shop floor and stock room and price POPs.
  • Conducting of team talk every morning prior to store opening
  • Planning of store layout on the daily basis to maximize sales based on bestsellers and preventing low stock volume on shop floor.
  • Liaising with other branches to transfer out items that are better sellers elsewhere.
  • Administration
  • Planning of staff rosters on the weekly basis to ensure sufficient manpower.
  • Calculation of payroll, processing leave applications.
  • Ordering of depleted stocks.
  • Ensuring good discipline in staffs
  • Handling of customer complaints and requests.
  • Staff Training and Evaluation
  • Staffs training on daily basis.
  • Quarterly evaluation of staff performance.
  • Ensuring excellent customer service standards is achieved
  • Risk/ Cost Management
  • Ensure no wastages are observed in the store e.g. lights not being switched off after use.
  • Staffs to be strategically placed to minimize stock losses via theft.
  • All staff's bag to be checked only by the Manager upon leaving the store at the exit, ensuring no integrity to be breached. Applies for both break and end of shift.
  • Stringent requirement to ensure all equipment to be placed back to original location to minimize possibility of equipment loss.
  • Disciplinary Standards
  • Inculcate the virtue of punctuality and attendance without compromise.
  • Ensure staffs are familiar with all the various house rules and regulations.
  • All levels of disciplinary to be handled impartially and fairly
  • Trained and mentored staff, fostering a positive team environment and enhancing employee performance.

Management Trainee

Uniqlo Shinjuku Tokyo, Japan
Tokyo, Japan
10.2008 - 01.2009
  • Training in Japanese retail environment
  • Training in shop floor skills eg. replenishment, tidying, cleaning, cashiering, fitting room, stock room management.
  • Managerial skills honed through planning of store layout, strategic placement of items, basic VMD, staff recruitment, training and evaluation, disciplinary actions and termination of errant staffs, hourly assessment of sales to determine bestsellers and replenishment.
  • Trained to assess performance of store and to actively implement measures consistently to enhance store operations.

Education

Bachelor of Business - Economics

RMIT University; Business TAFE School
Singapore
08-2008

Diploma - Financial Services

RMIT University; Business TAFE School
Singapore
08-2006

GCE A levels - Commerce

Yishun Junior College
Singapore
01-2000

GCE O levels -

Kuo Chuan Presbyterian Secondary School
01-1998

Skills

  • Microsoft Office/Navision/SAP/Concur/QlikView/QlikSense/PowerBI
  • Customer service
  • Team leadership
  • Time management
  • Decision-making
  • Complex Problem-solving
  • Staff training and development
  • Staff management
  • Task delegation
  • Strategic planning
  • Operations management
  • Project management

Accomplishments

  • Achieved Excellent service Gold Award for Managers Category from Singapore Retailers Association in 2025. Also received the award multiple times previously
  • Named IKEA Value Ambassador in 2017 & 2023
  • Undertook and led the project for IKEA-HDB collaboration in 2024
  • Managed the largest business unit in IKEA which encompass $25million worth of sales turnover
  • Appointed Active Selling Ambassador and working closely with HR to conduct Active selling related training
  • Appointed “Growth with Impact” Ambassador to spearhead exponential sales growth while coordinating with various business functions to achieve business goals
  • Facilitated the Rebuild of IKEA showroom in 2022. Greatly enhanced shopping experience for customers
  • Contributed to the agile restructuring of the business during 2019 pandemic which helped to keep business going despite lockdown
  • Supervised team of 50 staff members with large floor space of 100,000 Square feet for my assigned business unit
  • Achieved 212% growth through effectively helping with the Mattress Studio Rebuild Project. (Earned additional $213,000) in 7 weeks. Broke even the cost of rebuild in 3.6weeks.

Timeline

Home Furnishing Manager, Bedroom/Wardrobe/Bathroom Department

IKEA, Ikano Private Limited
12.2012 - Current

Store Manager

Candylicious Resorts World Sentosa, Shopping Bag (S) Pte Ltd, Gill Capital
12.2010 - 02.2012

Sales & Services Manager

River Island, Robinsons Group Singapore
01.2010 - 12.2010

Assistant Store Manager

Uniqlo Tampines One, Singapore
01.2009 - 01.2010

Management Trainee

Uniqlo Shinjuku Tokyo, Japan
10.2008 - 01.2009

Bachelor of Business - Economics

RMIT University; Business TAFE School

Diploma - Financial Services

RMIT University; Business TAFE School

GCE A levels - Commerce

Yishun Junior College

GCE O levels -

Kuo Chuan Presbyterian Secondary School

REMUNERATION PACKAGE

  • Last Drawn Salary: S$ 6,876 + AWS + Incentive scheme
  • Expected Salary: S$ 7,000
  • Availability: 3 Months Notice

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