Goh Wee Boon
Singapore
Summary
Strategic professional and goal oriented professional with extensive years of experience in Sales & Marketing, Business Development, Sales Support, Tender Bid Management, Estimation & Costing, Billing, Commercial management, negotiation and Project Management in the Marine / Offshore Oil & Gas industry. Successfully tendered and won contracts worth nearly One (1) Billion Singapore Dollars for Turnkey Offshore FPSO/FSO Conversion projects and OEM equipment service and conversion projects.
Overview
33
33
years of professional experience
1
1
Certification
Work History
ASSISTANT COMMERCIAL MANAGER (MARKETING AND BUSINESS DEVELOPMENT)
ST ENGINEERING MARINE LTD (BENOI YARD)
02.2022 - 02.2023
- Increased annual revenue from SGD 10 million to SGD 13 million for year 2022 by actively pursuing and acquiring new clients within the targeted industry sectors.
- Established strong working relationships with key clients by demonstrating transparency, dependability, and professionalism.
- Responded to customers' RFQ for their upcoming vessels' drydocking / conversions projects.
- Prepared and negotiated final billing with customers and sub-contractors.
- Managed the Commercial Department (Ship Repair) and ensured on track month-end ship repair / conversion revenue goals are met.
- Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
SALES SUPPORT ENGINEER
KONGSBERG MARITIME PTE LTD
10.2010 - 04.2019
- Collaborated with the South East Asia and Middle East sales team for seamless customer experience, resulting in higher client retention and repeat purchases for service overhaul & spare parts sales of OEM ("ex Rolls-Royce Commercial Marine") propulsion equipment, Bergen propulsion engines / generators and controls systems.
- Increased sales revenue by providing timely and effective technical support to clients. Secured a total service sales revenue of around GBP 50 million.
- Managed customer accounts, resolved customer service issues and responded to sales inquires.
- Ensured sales team was on track to meet month-end revenue goals.
- Improved communication between the engineering ("OEM factories") and sales departments, ensuring alignment on product updates and client needs.
GENERAL MANAGER
DYNAMAC HOLDINGS PTE LTD
09.2008 - 09.2010
- Successfully tendered and won contracts worth more than USD 200 million for the supply of FPSO topside process, mechanical, utility, power generation modules packages and turret mooring system for key customers such as MODEC, SBM etc.
- Ensured the overall delivery and quality of the unit's offerings to customers
- Evaluated and approved various bid commercial contracts and non-disclosure agreements.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
MARKETING MANAGER
DRYDOCKS WORLD – SE ASIA
08.2007 - 08.2008
- Newly established the Marketing Department and actively increased the Company Brand awareness through implementation of strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies for sales of new building of offshore support vessels, jack-ups / semi-submersibles, drill ships, offshore wind installation vessels etc at the fabrication yard in Batam.
- Developed and maintained strong and beneficial internal and external business relationships.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
COMMERCIAL MANAGER
ASL SHIPYARD PTE LTD
07.2005 - 07.2007
- Carried out promotional campaigns designed to attract new customers while retaining existing customers.
- Tendered and negotiated contracts for new building and ship repair / conversion of various types of offshore support vessels such as AHTS, AHT, PSV, DSV, Seismic, Tug Boats, Pipe Laying & Accommodation barges and Trailing/Suction Dredgers.
- Successfully negotiated contracts with suppliers and sub-contractors resulting in long term agreements that mutually benefited both parties.
- Managed accounts to retain existing relationships and grow share of business.
EXECUTIVE, ESTIMATION
JURONG SHIPYARD PTE LTD
06.1997 - 06.2005
- Estimated and tendered bids to customers for repair & conversion of Semi-submersible / Jack-up Rigs, Drill-ships, FSO & FPSO etc
- Attended FPSO vessel / Rig inspections, tender bids opening and contract negotiations in Rio de Janeiro (Brazil), Houston (Texas), Tokyo (Japan), Abu Dhabi (UAE) etc
- Successfully secured contracts for FPSO conversion projects from PETROBRAS (USD 500 million), MODEC (USD 355 million), AKER (USD 90 million) and TANKER PACIFIC (USD 74 million) etc.
ESTIMATION ENGINEER
HITACHI ZOSEN (S) PTE LTD
04.1995 - 06.1997
- Estimated and tendered RFQ for ship repair & conversion
- Successfully secured projects worth more than USD 30 million
- Prepared billing for completed projects for invoicing
- Attended Pre-Tender inspection of Bulk Carriers, Oil & Shuttle Tankers, Dredgers etc locally or abroad (USA, Indonesia, Taiwan, Brunei, India, Japan etc)
HULL ENGINEER
HITACHI ZOSEN (S) PTE LTD
04.1990 - 03.1995
- Planned and delegated responsibilities to the foremen-in-charge of various trades and developed project schedules to Project Management Team, Production Lines and Safety Manager
- Prepared weekly project status reports for senior management review
- Ensured that project objectives were accomplished in accordance to Contract Program, meeting Client project needs and delivered on schedule and budget.
Education
Digital BCG Academy Certification (Digital Sales And Marketing) - Digital Sales And Marketing
Digital BCG Academy
Singapore09.2021
Bachelor of Business Administration, BBA -
La Trobe University, Melbourne
09.1999
Technical Diploma in Shipbuilding & Offshore Engineering -
Ngee Ann Polytechnic
Singapore08.1988
Skills
- Customer Relationship Management
- Sales Support
- Sales and Marketing
- Business Development
- Digital Sales & Marketing
- Tender Bid Estimation and Billing
- Commercial and Contracts Management
- Contract Terms Negotiation
- Customer Billing
- Microsoft Office proficiency
- Technical understanding
Coursework
- Digital BCG (Boston Consulting Group) Academy Certification with specialization in Digital Sales and Marketing
- Singapore Class 3A Driving Licence
- Product Sales Training in Norway, Sweden and Finland.
- BAAN ERP System
- ISO 9001 : 2000 Internal Auditor Certification
- Creative Thinking
- Problem Solving and Decision Making
- Teambuilding
- Time Management
- 7-Habits of Highly Effective People
- Microsoft Access, Excel, Word, Project, Power point
- P.O.R.T – Management training program developed exclusively for Drydocks World Middle and Senior managers.
Personal Information
Nationality: Singaporean
References
James Chia, Vice President Aftermarket Sales Asia Pacific, Kongsberg Maritime Pte Ltd, +65 64116400, +65 81236594
Hobbies and Interests
Outdoor Sports, Music and Travelling
Certification
- Digital BCG (Boston Consulting Group) Academy Certification with specialization in Digital Sales and Marketing
- Creative Thinking
- Problem Solving and Decision Making
- ISO 9001 : 2000 Internal Auditor Certification
- P.O.R.T – Management training program developed exclusively for Drydocks World Middle and Senior managers.
- Singapore Class 3A Driving Licence
Languages
English
Advanced (C1)
Chinese (Mandarin)
Upper intermediate (B2)
Timeline
ASSISTANT COMMERCIAL MANAGER (MARKETING AND BUSINESS DEVELOPMENT)
ST ENGINEERING MARINE LTD (BENOI YARD)
02.2022 - 02.2023
SALES SUPPORT ENGINEER
KONGSBERG MARITIME PTE LTD
10.2010 - 04.2019
GENERAL MANAGER
DYNAMAC HOLDINGS PTE LTD
09.2008 - 09.2010
MARKETING MANAGER
DRYDOCKS WORLD – SE ASIA
08.2007 - 08.2008
COMMERCIAL MANAGER
ASL SHIPYARD PTE LTD
07.2005 - 07.2007
EXECUTIVE, ESTIMATION
JURONG SHIPYARD PTE LTD
06.1997 - 06.2005
ESTIMATION ENGINEER
HITACHI ZOSEN (S) PTE LTD
04.1995 - 06.1997
HULL ENGINEER
HITACHI ZOSEN (S) PTE LTD
04.1990 - 03.1995
Digital BCG Academy Certification (Digital Sales And Marketing) - Digital Sales And Marketing
Digital BCG Academy
Bachelor of Business Administration, BBA -
La Trobe University, Melbourne
Technical Diploma in Shipbuilding & Offshore Engineering -
Ngee Ann Polytechnic
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