GOH PEI YI
Perak
Summary
Marketing professional with strong track record of driving impactful campaigns and enhancing brand visibility. Skilled in digital marketing, market research, and content strategy. Known for effective team collaboration, adaptability, and delivering measurable results in dynamic environments. Highly organized with focus on achieving marketing goals through innovative solutions.
Overview
4
4
years of professional experience
Work History
Marketing Executive
New Life Global Pte.Ltd
04.2024 - Current
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Expanded audience reach by identifying target demographics and tailoring content accordingly.
- Boosted brand engagement by creating and implementing targeted social media campaigns.
- Leveraged video content as a powerful storytelling tool that increased viewer retention and engagement rates on various platforms.
- Analyzed performance metrics, making data-driven adjustments to optimize results for various platforms.
- Devised content strategy to effectively engage target audiences.
- Continually maintained and improved company's reputation and positive image in markets served.
Influencer | Content Creator
Freelancer
11.2020 - Current
- Knowledge of current social media trends and conduct KOL & KOC Marketing
- Digital promoters and advertising products to expose popularity and recognition
- Gained over 10,000 followers on Instagram in 3 years (Instagram Profile: elin_yii0721)
- Increased brand awareness by developing and executing effective influencer marketing campaigns.
- Enhanced credibility as an influencer by attending industry events, networking opportunities, and regularly updating skills related to content creation.
- Showcased versatility as a brand ambassador by representing various industries such as fashion, beauty, fitness, travel, and wellness companies successfully.
- Established strong partnerships with brands through proactive communication and collaboration on content creation.
- Produced relevant product content to reach target customers.
- Established credibility on social media and persuaded others by virtue of authenticity and reach.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
- Followed and reviewed competitor social media channels, content, and strategy to relay insights.
- Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
- Demonstrated products to customers to illustrate features, advantages and benefits.
- Maintained clean, organized and professional work environment.
- Continuously honed content strategy by regularly monitoring data analytics, using insights to inform future decision-making and drive ongoing improvements.
- Enhanced reader engagement with well-researched blog posts, incorporating SEO best practices to improve search rankings.
Influencer Marketing Intern
Let's Red Asia Sdn Bhd
05.2023 - 08.2023
- Assist supervisor in planning and running the entire Influencer Marketing Campaign
- Gained trust from supervisor due to patient personality and ability to multi-task responsibilities
- Handle entire new marketing campaign operations from scratch to completion for foreign clients
- Handled over 200 influencers
- Independently complete influencer data reporting to clients
Part Time- Clerk
Judas Enterprise
10.2022 - 03.2024
- Assist the boss to issue Invoice Documents and Delivery Order Documents
- Reduced errors in data entry by carefully inputting information into computer systems with attention to detail.
Education
BACHELOR OF ARTS (HONS) - BUSINESS MANAGEMENT, DIGITAL BUSINESS
UOW Malaysia KDU Penang University College
11.2023
DIPLOMA - ACCOUNTANCY
IPK College
05.2020
Skills
- Well-versed in Microsoft Office
- Branding
- Social Media Marketing
- Digital Marketing
- Influencer Marketing
- Marketing Analytics
- Photoshop & Video Editing
- Strategic Marketing
- Marketing Plan Development
- Event Planning and Management
- Strong Time Management
- Communication and Problem Solver
Languages
English
Mandarin
Malay
Hokkien
Awards
- Participated in Data Analytics Program (2022)
- Advanced Certificate in Artificial Intelligence
Volunteer Experience
Volunteer in NGO, Participated in several community projects including orphanage home visits and animal shelters & adoption centres.
References
Dr. Ng Hee Song, Programme Leader, heesong.ng@uow.edu.my, 04-2386368
Willingtotravel
True
Timeline
Marketing Executive
New Life Global Pte.Ltd
04.2024 - Current
Influencer Marketing Intern
Let's Red Asia Sdn Bhd
05.2023 - 08.2023
Part Time- Clerk
Judas Enterprise
10.2022 - 03.2024
Influencer | Content Creator
Freelancer
11.2020 - Current
BACHELOR OF ARTS (HONS) - BUSINESS MANAGEMENT, DIGITAL BUSINESS
UOW Malaysia KDU Penang University College
DIPLOMA - ACCOUNTANCY
IPK College
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