Goh Pei Fen
Summary
Partnerships and growth professional with 8+ years of experience across financial advisory, product implementation, and social commerce. Proven track record in driving revenue growth, managing cross-functional initiatives, and building high-impact partnerships. Comfortable operating in both structured corporate environments and fast-paced growth settings.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Brand Partnerships & Growth Manager
Veloce Global Pte. Ltd
01.2025 - 03.2026
- Developed and executed creator partnership strategies, driving a 20% uplift in sales through data-driven content optimization
- Built and managed relationships with key creators and platform stakeholders to expand brand reach and engagement
- Led integrated social commerce and TikTok campaigns, driving lead generation, brand awareness and revenue growth
- Spearheaded end-to-end live commerce initiatives, optimizing content formats and conversion through performance analytics
- Collaborated with platform partners to unlock promotional opportunities and maximize visibility and commercial outcomes
- Analyzed campaign and live-stream performance metrics to continuously refine strategy and improve ROI
Senior Executive, Product Implementation
Income Insurance Pte. Ltd
12.2022 - 12.2024
- Led delivery of 14 strategic product implementation initiatives, ensuring alignment with business and regulatory requirements
- Managed cross-functional stakeholders across business, compliance and operations to drive successful product launches
- Developed policy contracts and ensured compliance with regulatory frameworks, mitigating operational risk
- Oversaw audit processes with government regulators, ensuring consistent compliance and smooth audit outcomes
- Designed and implemented risk mitigation strategies to support business continuity during critical launches
Senior Financial Advisor
Manulife Financial Advisers
02.2018 - 10.2022
- Built and managed a portfolio of HNW clients through consultative financial advisory and relationship-driven business development
- Delivered tailored wealth strategies across protection, legacy, investment and financial planning
- Achieved Top Performer (Titan’s Club) for 3 consecutive years, generating >S$70K annual commission
- Cultivated long-term client relationships, driving referrals and recurring business growth
Relationship Manager
Overseas Chinese Banking Corporation (OCBC)
08.2016 - 10.2017
- Generated ~S$2M in investment sales within 2 quarters, ranking Top 10 relationship manager in unit trust performance
- Delivered comprehensive wealth advisory solutions across banking and investment products
- Developed new business through client engagement, events and proactive outreach strategies
- Ensured compliance with AML/KYC requirements during onboarding and advisory processes
Education
Bachelor of Science - Economics & Management
University of London
05-2016
Diploma - Business Studies (Marketing)
Ngee Ann Polytechnic
05-2012
Skills
- Partnerships & Business Development
- Revenue Growth & Client Acquisition
- Stakeholder & Cross-functional Management
- Product Implementation & Program Management
Core Skills
Execution & Operations
- Go-to-Market Execution
- Process & Risk Coordination (Regulatory environments)
- Social Commerce & Creator Partnerships
- Campaign Performance & Conversion Optimisation
Digital & Market Expertise
Selected ACHIEVEMENTS
- Drove 20% increase in sales through data-led social commerce and creator strategy optimization
- Delivered 14 end-to-end product implementation projects aligned with business and regulatory objectives
- Generated ~S$2M investment sales within 2 quarters, ranking Top 10 Relationship Manager
- Achieved 3 consecutive years of >S$70K annual commission in financial advisory
Certification
- CMFAS (M5, M8, M8A, M9, M9A, HI)
Languages
English
Bilingual or Proficient (C2)
Mandarin
Bilingual or Proficient (C2)
Korean
Intermediate (B1)
Timeline
Brand Partnerships & Growth Manager
Veloce Global Pte. Ltd
01.2025 - 03.2026
Senior Executive, Product Implementation
Income Insurance Pte. Ltd
12.2022 - 12.2024
Senior Financial Advisor
Manulife Financial Advisers
02.2018 - 10.2022
Relationship Manager
Overseas Chinese Banking Corporation (OCBC)
08.2016 - 10.2017
Bachelor of Science - Economics & Management
University of London
Diploma - Business Studies (Marketing)
Ngee Ann Polytechnic