Accomplished in spearheading strategic market expansions and fostering robust client relationships, I significantly enhanced Metizoft's presence in APAC and the Middle East. My tenure at Damen Schelde Marine Services honed my expertise in sales training and leadership (hard skill) alongside key account management (soft skill), achieving notable revenue growth. My approach is characterized by dynamic industry networking and effective pipeline development.
Collaborative leader partners with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Key Results & Impact:
As the Director of Business Development for APAC and the Middle East , I am responsible for driving market expansion, revenue growth, and strategic partnerships within two critical regions. In this role, I leverage my extensive expertise in business development , sales leadership , and maritime technology solutions to scale Metizoft's presence in APAC and the Middle East. I focus on long-term strategic planning, fostering client relationships, and overseeing high-performing teams that deliver results in an increasingly competitive market.
Key Responsibilities & Achievements :
As the Head of Business Development for APAC , I was responsible for overseeing all business development activities and driving commercial growth across the region. In this role, I led teams across key offices in China, Japan, Malaysia, India, and Indonesia , helping to establish Metizoft as a recognized leader in maritime software solutions with a focus on environmental sustainability and maritime decarbonization . I played a pivotal role in strengthening Metizoft's market position, expanding our customer base, and forming strategic partnerships that supported the company's commercial objectives.
Key Responsibilities & Achievements :
As Head of Business Development for APAC , I successfully led Metizoft's regional expansion, navigating the complexities of diverse markets while driving both organic growth and the development of strategic partnerships. I spearheaded efforts to enhance lead generation, improve sales cycles, and nurture a high-performing regional team. Through these initiatives, I significantly strengthened Metizoft's competitive position in the maritime and sustainability sectors, contributing to the company's commercial success and long-term growth across APAC and the Middle East.
I managed Damen Schedle's Singapore office, overseeing P&L, sales operations, and logistics. Focused on expanding the offshore markets, I built strong relationships with customers across Southeast Asia, contributing to business growth and operational excellence.
Key Achievements:
Profit Growth: Achieved significant sales growth, increasing RFQ hit rates and bringing in new customer accounts with favorable payment terms.
Strategic Market Development: Increased sales of marine spare parts and services by implementing targeted strategies to engage new customers in the offshore sector.
Team & Training: Led the sales team to consistently meet weekly sales targets and successfully trained new staff in business operations and product offerings.
As a partner and director, I led the strategic partnership with Gazpromneft Lubricants and managed distribution channels across Singapore and the Philippines. My role focused on driving sales for automotive and industrial lubricants, and forging partnerships to expand our market presence.
Key Achievements:
Strategic Partnerships: Led the official distribution partnership with Gazpromneft Lubricants in Singapore and Philippines, boosting market presence and sales.
Market Launches: Developed and executed marketing plans for G-Energy product launches, aligning with partner marketing teams.
During my tenure as an Assistant Sales Manager at ABB, I was responsible for driving business development and sales in the Southeast Asia (SEA) region for the Merchant Segment and Regional Shipyards , with a specific focus on delivering digitalization, electrical and automation solutions to the maritime industry. I worked closely with both existing and new clients to expand ABB's footprint in the region, providing high-level technical solutions and support.
My role also included managing key accounts, generating new business opportunities, and supporting sales strategies for significant projects, including offshore conversions and retrofits.
Key Responsibilities & Achievements :
Sales Leadership & Business Development : Spearheaded the sales efforts for the Merchant Segment and Regional Shipyards , driving new business opportunities by identifying customer needs and positioning ABB's electrical and automation solutions to meet those needs.
Key Account Management : Acted as the primary point of contact for major clients in the region, including Keppel Shipyard and Anglo Eastern Group , managing retrofit, conversion, and service projects. Ensured long-term relationships with these key accounts by providing tailored solutions that maximized customer value.
Project Management & Tendering : Led the tendering process for large-scale projects, including the modernization and conversion of vessels. I worked closely with engineering teams to develop cost-effective and technically sound proposals for projects related to FPSOs , FSRUs , FLNGs , and FSO .
Sales Coaching & Cross-functional Collaboration : Provided sales coaching and support to colleagues in the Philippines and Australia, equipping them with product knowledge and best practices to increase sales performance. Collaborated with various departments, including engineering and operations, to ensure smooth project execution.
Technical Solutions & Consultation : Provided in-depth technical recommendations to customers on ABB's energy-efficient and digitalization products, including power distribution solutions , energy efficiency products , and integrated automation systems (IAS). I used my technical expertise to present complex solutions in a clear and compelling way to non-technical stakeholders.
Client Engagement & On-site Support : Actively engaged with clients in face-to-face meetings, site visits, and technical consultations to better understand their operational challenges and offer ABB's innovative solutions. This hands-on approach helped to secure several high-value contracts in the region.
Contract Negotiation & Financial Oversight : Managed negotiations for large-scale contracts, overseeing the financial aspects of bids and contracts. Prepared cost evaluations for projects and collaborated with senior management to ensure profitability and alignment with business objectives.
Performance Metrics & Sales Targets : Consistently met or exceeded sales targets, contributing to ABB's regional revenue growth. My efforts in managing key accounts and closing significant deals were instrumental in achieving sustained business success.
As a Sales Engineer at Tractors Singapore, I was responsible for account management, technical proposals, and sales support for marine propulsion systems and generators. I worked closely with customers to provide customized solutions and ensured that projects were delivered on time and within budget. My role required deep technical knowledge of marine systems and a proactive approach to identifying customer needs and providing tailored solutions.
Key Responsibilities :
Key Achievements :
In my role as a Data Researcher at Lloyd's Register - Fairplay, I was responsible for maintaining and enhancing the quality of data for maritime products such as SEA-WEB and the LRF database. This involved conducting research, ensuring data accuracy, and liaising with both local and international teams to support database development and client reporting.
Key Responsibilities & Achievements :
In my role at Wärtsilä, I was responsible for supporting the sales team in preparing bids, proposals, and managing client relationships. I worked closely with technical teams to ensure that customer requirements were clearly understood and integrated into the sales process. This role enhanced my skills in technical sales support and the coordination of cross-functional teams to deliver client solutions.
Key Responsibilities & Achievements :