Ong Yong Qi
Summary
Experienced with leading and managing segment strategies that drive growth and profitability.
Positive, upbeat, and adaptable professional with strong analytical skills and collaborative approach to achieving business objectives. Possesses deep understanding of market segmentation and data-driven decision making coupled with expertise in project management and cross-functional team coordination. Committed to driving growth and delivering measurable results.
Overview
13
13
years of professional experience
Work History
Segment Lead
M1
11.2022 - Current
- Developed comprehensive marketing plans for product launches, resulting in successful market penetration.
- Implementing tailored service offerings for key segments to drive conversions & reduce churn.
- Increased market share by developing and implementing targeted segment strategies.
- Spearheaded market campaigns to better overall results in segment management activities.
Trade Marketing
Singtel
09.2018 - 12.2019
- Planning of sales & marketing campaigns
- Visual merchandising
- Ensuring all demo devices and equipment are in working condition
- Coordinating with external vendor and internal stakeholders for new phone launches and campaigns
Service Crew
Kanshoku Ramen Bar
07.2016 - 03.2018
- Delivering the food and attending customers
- Managing sales and operations of retail store
- Balancing cash registers
- Processing cash and card payments
- Managing queries and feedback from customers
- Reporting discrepancies and problems to the supervisor
- Responsible for security within the store and being on the lookout for shoplifters and fraudulent credit cards
Sales Promoter
Advance Approach Travel
01.2014 - 01.2016
- Assisting and attending to customers' enquiries
- Handling of complaints, compliments, feedback cases
- Providing service recovery when necessary
- Assisting in stock take
Service Crew
Kentucky Fried Chicken (KFC)
10.2011 - 10.2013
- Managing sales and operations of retail store
- Balancing cash registers
- Processing cash and card payments
- Managing queries and feedback from customers
- Reporting discrepancies and problems to the supervisor
- Responsible for security within the store and being on the lookout for shoplifters and fraudulent credit cards
- Updating of special promotions and putting up displays
- Assisting in stock take and inventory
Education
Diploma - Customer Relationship and Service Management
Republic Polytechnic
05.2018
GCE 'O' Level Certificate - 5 Passes
West Spring Secondary School
12.2014
PSLE Certificate - All Pass
Bukit Panjang Primary School
12.2009
Skills
- Data-driven decision making
- Pricing strategy
- Marketing communications
- Customer segmentation
- Revenue growth
- Business analysis
- Project management
Awardsachievementseventexperiences
Marketing Competition - Just Jeans, Participant, Chinese Dance (Singapore Youth Festival), Gold with Honours, Orientation Student Leader Camp, Student Leader, Freshman Orientation Camp, Student Leader, Peer Support Leader, Peer Support Leader, Meet-The-Parents-Session, Emcee, DCXB 2016 Camp, Student Leader, School Overseas Trip Perth, Team Leader
Hobbies and Interests
- Judo
- Beauty
- Livestreaming
- Watching movies
Proficienciesandskills
Excellent English [Written and Spoken], Mandarin [Written and Spoken], Microsoft Office [Word, Excel and PowerPoint]
Accomplishments
Developed an innovative WhatsApp integration with Stripe, enabling customers to preorder and book appointments during major flagship phone launches with over 60% conversions.
Livestreaming
As someone who enjoys connecting with people from all walks of life and being able to get to know individuals from around the world, I find joy in live streaming.
Languages
Chinese (Mandarin)
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Segment Lead
M1
11.2022 - Current
Trade Marketing
Singtel
09.2018 - 12.2019
Service Crew
Kanshoku Ramen Bar
07.2016 - 03.2018
Sales Promoter
Advance Approach Travel
01.2014 - 01.2016
Service Crew
Kentucky Fried Chicken (KFC)
10.2011 - 10.2013
GCE 'O' Level Certificate - 5 Passes
West Spring Secondary School
PSLE Certificate - All Pass
Bukit Panjang Primary School
Diploma - Customer Relationship and Service Management
Republic Polytechnic
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