Gina Chow

• Collaborated closely in supporting the North Asia (China, Taiwan, Hong Kong, Korea) and Southeast Asia supply business, managing clients such as Algorix, Kika, Oakever Games, TCL Ads, NewID, iQiyi, and WeTV.
• Monitored and optimized inventory supply operations through regular analysis of performance metrics and demand trends; conducted Quarterly Business Reviews (QBRs) to identify gaps, upsell opportunities, and promote new products or integrations, driving publisher revenue growth.
• Collaborated with publishers on technical integrations, placement setup, and implementation via Prebid, Google Open Bidding, and Amazon TAM; performed basic troubleshooting to address issues such as low ad requests or bid rates etc.
• Collaborate with cross-functional teams, especially with the Demand Sales Team, on putting together DSP Always On deals or curated packages to generate incremental revenue outside of the open market.
• Communicate and address operational matters to internal stakeholders when there is a need, to improve OpenX solutions to meet publisher needs.

• Manage a portfolio of Enterprise publisher relationship, working closely with publishers to understand their needs, leveraging on insights, analytics and reporting tools where possible.
• Identify, advocate for, and present new Publift products and features to publishers. Provide optimization recommendations to drive better demand and to publisher’s site.
• Be the expert in the Publift Publisher platform by conducting client training sessions to maximize the utilization of platform features and functions, including reporting and analysis capabilities.

Senior Manager, Publisher Client Services

• Worked with publishers on technical integrations, placement set ups and implementations via Header Bidding, Google Open Bidding and Amazon TAM etc.
• Conduct Quarterly Business Reviews (QBRs) with top 5 publishers to provide an overview of the business performance and provide any market and product opportunities.
• Created a structured onboarding program that provides a holistic onboarding experience that goes beyond just training sessions, ensuring that new hires are equipped with the necessary tools and support to succeed in their roles.

Manager, Publisher Client Services

• Work closely top tier ANZ and SEA publishers such as Nine Network, PubLift, Gumtree, REA Group, Singapore Media Exchange, Kompas Gramedia, detikNetwork, Carousell to drive adoption and enable success for them.
• Working closely with various internal teams such as across publisher ad operations and yield team to develop optimization recommendations to identify and drive revenue opportunities for publishers. Be a platform expert on Triplelift’s publisher focused tools and product offerings, as well as to provide regular trainings to publishers.

• Work closely top tier ANZ and SEA publishers such as Nine Network, PubLift, Gumtree, REA Group, Singapore Media Exchange, Kompas Gramedia, detikNetwork, Carousell to drive adoption and enable success for them.
• Working closely with various internal teams such as across publisher ad operations and yield team to develop optimization recommendations to identify and drive revenue opportunities for publishers. Be a platform expert on Triplelift’s publisher focused tools and product offerings, as well as to provide regular trainings to publishers.

• Collaborating across multiple teams to understand client’s campaign objective and recommend ideal placements across different Bloomberg platforms (TV, Print, Digital, Events).
• Monitor campaign delivery closely to ensure that budget and revenue are delivered as per expectations.
• Analyze report data across different platforms such as Google Ad Manager, Google Analytics, MOAT to understand campaign performance and provided frequent optimization suggestions to clients / agencies to meet the KPIs that has been set out during planning stage.
• Provide key learnings and analysis at the end of the campaign, as well as provide future campaign recommendations and best practices to facilitate client retention.

• Leveraging on Google DV360 and Authorized Buyer to identify key programmatic supply partners from global, regional vendors and establish key supply inventory and offering catered to clients’ needs and seasonal offering.
• Identify opportunities with the regional team to build and scale our proprietary marketplace of media across display, video and mobile inventory
• Worked closely with XAXIS local teams and supply partners to ensure the smooth execution and adequate flow of inventory supply for PD and PG campaigns

Sales Planning Supervisor

• Leading a team of 5 planners and identify areas of improvement or opportunity for team member growth.
• Analyzing Revenue at Risk report on a weekly basis and providing support / guidance to the Planners on minimizing under-deliveries and revenue loss.
• Providing regular sell-through and revenue reports to Sales Leadership team as well as identifying possible new business opportunities.
• Assist Global Sales Planning Manager in the migration of XSM to Operative.One and getting the team fully

Senior Sales Planner

• As Training & Development is becoming to be a focus within the team, started assisting the Sales Planning Supervisor to identify weak areas or topics among junior teammates and come up with training/sharing sessions that will be beneficial in their daily work.
• Specialization in AdSolutions products and the go-to person for all AdSolutions product. Working closely with the AdSolutions team and the regional AdSolutions Specialists to put together any latest updates on any new or existing products that can be shared with the Planning team.

Sales Planner

• Supporting the Sales Team in their day-to-day processes – planning, booking and account management.
• Using Google System (XSM and DFP) to obtain inventory reports for pitches and proposals. As well as input of bookings and sending out Insertion Orders to clients on behalf of Sales Managers. Manage delivery reports for clients on request and at the end of the campaign.
• Working closely with the agencies and clients in optimizing their campaign to achieve their campaign KPIs or goals (either by CTR / CPA / ROI).

• Manage all marketing efforts for social media and affiliate marketing channels. Build awareness of emerging trends in the marketing and technology landscape for email and adjacent channels.
• Define campaigns, plan corresponding creative messages and targeting mix
• Conduct test-and-learn plans to improve targeting, content, and creative designs
• Optimize key channel metrics to drive campaign effectiveness, e.g., Acquisition, Room Night Conversion, Country and Customer mix, Cost etc.

Sales Manager

• Joined Yahoo! as a Sales Planner to provide and coordinate pre-sales efforts for all SEA markets. Subsequently took up the Sales Manager role to grow the existing accounts, cultivate and foster relationships with Yahoo!’s top advertisers.
• Manage key verticals: Tech, Government, Property, Fast Food Restaurants
• Manage key agencies: OMD Singapore, Dentsu Singapore

Sales Planner

• Developing effective advertising & marketing programs aimed at solving marketing problems for Yahoo!'s clients. Collaborating with the Sales Managers on proposal development, developing media plans and offering creative thinking and insights to aid the process.

Senior Account Executive

• I’ve played a supporting role to the Account Servicing team as Traffic Executive in the first year. I subsequently took on the role of Account Executive, which gave me the opportunity to interact more with clients and to broaden my exposure and knowledge to the industry.
• Managed key agencies such as Mediacom, PHD, MEC, OMD etc.
• Ensure projects are delivered on schedule, on budget and according to client’s expectations
• Provide guidance and training support to the Ad Operations team

Account Executive

• Manage advertising campaign, implementation and maintenance. Ensure the smooth execution of the campaign and responsible for ad campaign fulfillment, optimization and delivery