Dynamic Senior Sales Manager with negotiation expertise and CRM software proficiency. Proven track record in key account development and media strategy execution, driving significant revenue growth.
Overview
46
46
years of professional experience
Work History
Senior Sales Manager
Moove Media Pte Ltd
600 Sing Ming Ave, Level 2, CityCab Building
06.2005 - Current
Plan and execute media sales strategies to drive revenue growth and market penetration.
Manage end-to-end campaign execution and ensuring seamless delivery aligned with clients' objectives.
Analyzed market trends to identify new business opportunities and optimize product offerings.
Built strong relationships with key clients and agencies enhancing customer satisfaction and retention rates.
Managed Agencies Agreements to grow revenue.
Strong with Whole-of-Government accounts and WOG's master media agency, STARCOM.
Executed many OOH creative executions and gamification campaigns to engage target audience while educating them.
Had experienced working on other sectors, i.e. Media, Pharmaceuticals, Telco
Media
Foote Cone & Belding
Singapore
05.2003 - 05.2005
Developed and executed comprehensive media strategies across multiple platforms.
Collaborated with cross0functional teams to align media objectives with business goals.
Mentored junior staff on best practices in media management and strategy execution.
Established partnerships with local and regional media owners.
Head of Media
Dentsu Singapore
Singapore
05.1995 - 05.2003
Led media strategy, aligning campaigns with client objectives and market trends.
Developed media solutions to enhance brand visibility across platforms
Oversaw team performance, mentoring staff to foster professional growth and collaboration.
Streamlined media buying processes, increasing efficiency and optimizing budget allocations.
Planned and execute regional and local outdoor billboards for CANON.
Media Planner
DNC Advertising
12.1987 - 04.1995
Developed comprehensive media plans aligning with client goals and market trends.
Analyzed audience data to optimize campaign performance across multiple channels.
Managed budget allocations effectively to maximize ROI on advertising spend.
Collaborated with creative teams to ensure alignment of messaging and branding strategies.
Media Buyer
Adcom & Grey
01.1983 - 11.1987
Developed and executed media buying strategies across multiple platforms.
Negotiated contracts with vendors to optimize advertising spend.