Summary
Overview
Work History
Education
Timeline
Generic

M Gilang Stefandi

GTM Executive
Bandung

Summary

Route To Market Expert - specialize in delivering the right product through the right channel to the right costumer and ensure high service level and at the same level for all costumers in big cities and rural areas with the utilization of most efficient resource possible

Overview

8
8
years of professional experience
10
10
years of post-secondary education

Work History

Go to Market Executive

Kraft Heinz Indonesia
08.2019 - Current

2022-2024

Project Leader of salesman merchandiser transformation project.

We merge the function of the sales rep taking-order and the merchandiser into one salesforce nationally, impacting the In outlet time (IOT), num of PJP, salesman & supervisor allocation in each distributor, target resetting and few other things to be adjusted


Project Leader to activate motorists all around indonesia.

  • Establish 500+ motorists all around indonesia in 2024
  • Maintain Motorist's Performance, Cost Ratio & Monitoring
  • Responsible to distribution of ABC SKU prioritiy to the side street small retailers


2020-2021

  • Project Leader of New Distributor Point Project: To establish Wholesaler Active & Sub-Distributor Model Nationally as the forerunner of Main Distributor
  • Map the National GT Coverage and assign the right model to cover the untapped area
  • Lead Join Principle Canvass Collaboration Project with other principle
  • Supervise SFA Implementation and Platinum Pasar Project in West Java Area


2019

  • Responsible to Route To Market Implementation for All Distribution process in West Java area
  • Implement National pilot project of Go-Retail Project in Bandung to maximize coverage of provision store
  • Responsible to ensure detailed and basic sales routines are well-implemented and run properly for all Sales Managers, SPVs and Salesmen in West Java area

RTM- Distributor Development Coordinator West Java

Coca-Cola Amatil Indonesia
01.2018 - 07.2019

Ensure distributors are performing their role, achieving KPI target and maintain Partner Operational Standard Assessment : Case Fill Rate, Day Stock Cover, Safety Standard

  • Lead monthly Business Review attended by Senior Managers, Sales Team & Distributor Partners
  • Profit & Loss: Review the P&L to update Partner's distribution fee
  • Develop and manage distribution operations procedures to align with company objectives
  • Execute management initiatives for assigned distributors
  • Dynamic Dispatch: Training, Implementation & Maintenance
    Warehouse Management: Review warehouse capacity to meet standard stock day cover & review warehouse layout to minimize unnecessary movement
  • People & CCOD Development: Coach distributors' personnel to improve their capabilities, warehousing and delivery activities

RTM - Distributor Financial Controller

Coca-Cola Amatil Indonesia
02.2017 - 12.2017
  • Financial data and distributor cost control for distributor in Jakarta, West Java, Sulawesi, Kalimantan & South Sumatera
  • Calculate Distributors' Promo Matrix
  • Calculate Distributors' Loss Guarantee

Route to Market (RTM) - Assistant Project Manager

Coca-Cola Amatil Indonesia
05.2016 - 01.2017

Working in RTM (Route to Market) project - the biggest project of CCAI to establish the new distribution system, from Distribution Center to Partnership Distribution :

  • Conducting the Every Dealer Survey (EDS) - by recruiting, developing & leading a team of 30+ surveyors to survey every single general trade outlet (toko, warung, wholesaler, etc) all around west java
  • Data Maintenance - Maintaining daily big market research data to produce abrief and • presentable data)
  • Re-built sales call frequency in order to make effective and efficient Sales Force team
  • Re-built sales territories in order to make effective and efficient delivery route of Distributor
  • Calculate P&L and made a good offer to CCOD (Coca-Cola Official Distributor) candidates
  • Assisting CCODs up until they officially start their business

Graduate Trainee

Coca-Cola Amatil Indonesia
02.2016 - 06.2016

Education

Business Administration & Management

Youngsan University
Busan
02.2013 - 01.2014

Marketing Management And Research

Universitas Padjadjaran
Bandung
08.2011 - 08.2015

Marketing/Marketing Management

Universitas Padjadjaran
Bandung
06.2006 - 06.2011

Timeline

Go to Market Executive

Kraft Heinz Indonesia
08.2019 - Current

RTM- Distributor Development Coordinator West Java

Coca-Cola Amatil Indonesia
01.2018 - 07.2019

RTM - Distributor Financial Controller

Coca-Cola Amatil Indonesia
02.2017 - 12.2017

Route to Market (RTM) - Assistant Project Manager

Coca-Cola Amatil Indonesia
05.2016 - 01.2017

Graduate Trainee

Coca-Cola Amatil Indonesia
02.2016 - 06.2016

Business Administration & Management

Youngsan University
02.2013 - 01.2014

Marketing Management And Research

Universitas Padjadjaran
08.2011 - 08.2015

Marketing/Marketing Management

Universitas Padjadjaran
06.2006 - 06.2011
M Gilang StefandiGTM Executive