GIANNI PHAN
Singapore
Summary
Dynamic business development leader with over 20 years of experience driving commercial growth across international markets. Expertise in sales operations, performance analysis, forecasting, and distributor management transforms market insights into actionable strategies that enhance execution, profitability, and long-term planning. Recognized for adaptability and analytical prowess, successfully guiding teams through complex challenges while fostering a culture of continuous improvement. Proven track record in global expansion and strategic partnerships demonstrates the ability to navigate intricate international landscapes and capitalize on lucrative opportunities through effective teamwork and cross-cultural communication.
Overview
24
24
years of professional experience
Work History
International Business Development Director
Oo La Lab & AllSense - Artisan Fragrance Lab
11.2024 - 05.2025
- As the International Business Development Director at Oo La Lab and AllSense, I lead and execute strategic initiatives to drive growth and expand our market presence across key regions such as Dubai, Kuala Lumpur, Bangkok, and Singapore. I oversee the sales teams of 7 members in the key regions, ensuring alignment with company goals, and implementing growth strategies that enhance our B2B offerings, customer experience, and retail excellence.
- Key achievement:
- Lead strategic initiatives to grow business and market presence in Dubai, Kuala Lumpur, Bangkok, and Singapore within luxury retail and hospitality.
- Oversee and align a 7-member sales team with company goals, driving B2B and retail growth.
- Build international partnerships to boost brand visibility, expand distribution, and strengthen retail networks.
- Drive product innovation and launch new lines to deepen corporate relationships and enhance customer experience.
- Apply data-driven market insights to refine strategies, optimize operations, and improve retail engagement.
Business Development Director, APAC & Middle East
Maison 21G - Haute Perfumery
04.2021 - 11.2024
- Spearheaded key initiatives that strengthened market presence and drove commercial growth, including building the B2B department from the ground up, developing pricing strategies, and structuring franchise terms. Managed the APAC contract with Accor and delivered a 60% year-on-year revenue increase by identifying new opportunities and executing strategic sales plans. Secured long-term agreements and forged lasting partnerships with major global brands through a results-driven, client-focused approach. Expanded business presence in Travel Retail by launching bespoke fragrance activations and exclusive product lines across key international airports and duty-free channels, driving brand visibility and incremental revenue in high-traffic environments.
- Key achievement:
- Built a global B2B division into a 7-figure business across 6 countries, driving market presence and growth.
- Delivered 60% YoY growth with Accor through strategic sales and retail activations.
- Secured long-term partnerships with Ferrari and American Express, creating recurring revenue across B2B and retail channels.
- Expanded Travel Retail through bespoke fragrance activations in international airports, elevating brand visibility and customer experience.
- Optimized supply chain, cutting lead times by 40% for large-scale custom perfume orders and retail fulfillment.
- Directed retail operations and POS strategies in flagship boutiques, boosting engagement and incremental sales.
Area Director, South East Asia, Pacific and India
Maison Bernardaud
09.2018 - 04.2021
- As Area Director for Southeast Asia, Pacific and India, I led the strategic and commercial development of Maison Bernardaud across key Asian markets. I drove regional profitability by optimizing distribution models, aligning product portfolios to market needs, and overseeing sales, marketing, pricing, and long-term business planning. My leadership ensured brand elevation while managing high-level negotiations and building robust relationships with key retail, wholesale, and e-retail partners. I also developed and led high-performing teams at both corporate and distributor levels.
- Key achievement:
- Directed regional operations and strategic initiatives across Southeast Asia, the Pacific, and India, retail and B2B.
- Enhanced retail and distribution models while managing profit and loss to optimize performance across diverse markets.
- Drove business development and retail growth, leading negotiations and cultivating long-term partnerships for sustained success.
- Led teams to exceed sales targets, delivering a 20% increase in retail sales across Southeast Asia.
- Designed innovative retail strategies and partnerships to navigate market challenges, including the impact of COVID.
Co-founder and director
Artemis Brokers
02.2014 - 09.2018
- Led travel retail operations with distributors, driving growth through strong networks, core processes, and strategic initiatives. Built and mentored a high-performing team while collaborating cross-functionally to ensure product quality and competitiveness. Secured long-term agreements and partnerships with distributors through a results-driven, client-focused approach.
- Key achievement:
- Directed teams in negotiations and deal closures, successfully entering new markets.
- Oversaw financial management and account supervision, contributing to company revenue growth.
- Expanded the distribution network to four countries, enhancing market presence.
- Increased the product portfolio through strategic partnerships and contract signings with major clients.
- Achieved significant revenue growth through effective sales strategies and market expansion.
Owner
Fleur De Lotus, Fine-dining Restaurant
05.2001 - 09.2015
- Led end-to-end business operations with a focus on driving revenue, enhancing customer experience, and improving operational efficiency. Successfully developed foundational business processes, trained and built high-performing teams, and implemented marketing and sales initiatives that consistently met or exceeded performance targets.
- Key achievement:
- Led end-to-end business operations focused on revenue generation, customer experience, and operational efficiency.
- Developed foundational business processes and trained high-performing teams to achieve performance targets.
- Implemented innovative marketing and sales initiatives that drove significant growth.
- Enhanced operational workflows, achieving a 20% increase in table turnover and improved service consistency.
Co-Founder
Lotus Express, Restaurant
09.2001 - 05.2005
- Oversaw comprehensive business operations from inception to launch, emphasizing revenue growth, customer experience enhancement, and streamlined efficiency. Directed the sourcing and acquisition of all supplies, equipment, and merchandise. Recruited, onboarded, and nurtured a results-driven team while establishing core operational frameworks. Rolled out impactful marketing and sales strategies that regularly achieved or surpassed set goals.
- Key achievement:
- Oversaw business operations from inception to launch, driving revenue growth and enhancing customer experience.
- Directed sourcing and acquisition of supplies and equipment, ensuring operational efficiency.
- Recruited and developed a results-driven team, establishing core operational frameworks.
- Launched impactful marketing strategies and partnerships, achieving break-even within Year 1.
- Developed scalable operational playbooks, preparing the business for future franchising opportunities.
Education
Diploma level -
Lycée Renoir
Cagnes Sur Mer, FranceSkills
- International Business Development
- Market Expansion & Regional Growth
- Experiential Marketing & Corporate Activations
- Retail & Customer Experience Strategy
- Luxury Brand Management
- Go-to-Market Strategy
- Cross-Cultural Leadership & Global Team Management
- Strategic Partnerships & B2B Sales
- Fragrance & Product Innovation
- Contract Negotiation & Deal Closing
- Data-Driven Market Analysis & Consumer Insights
- Franchise & Distribution Development
- P&L Ownership & Commercial Strategy
- Key Client Acquisition & Account Management
- CRM management
- Cross-cultural communication
- Budget planning
- Pricing strategy
Websites
ADDITIONAL INFORMATION
Languages: French (Native), English (Fluent), Vietnamese (beginner), and Italian (beginner).
ADDITIONAL INFORMATION
- Links: LinkedIn
- Based in Singapore, open to international relocation
- Strong network across luxury hospitality, F&B, retail sectors, and corporate brands
Timeline
International Business Development Director
Oo La Lab & AllSense - Artisan Fragrance Lab
11.2024 - 05.2025
Business Development Director, APAC & Middle East
Maison 21G - Haute Perfumery
04.2021 - 11.2024
Area Director, South East Asia, Pacific and India
Maison Bernardaud
09.2018 - 04.2021
Co-founder and director
Artemis Brokers
02.2014 - 09.2018
Co-Founder
Lotus Express, Restaurant
09.2001 - 05.2005
Owner
Fleur De Lotus, Fine-dining Restaurant
05.2001 - 09.2015
Diploma level -
Lycée Renoir