Gerald Yeo

• Develop and implement marketing strategies to align with organisation objectives
• Implement marketing campaigns to improve awareness and collaborative efforts with various stakeholders
• Analyse global industry context and trends to identify expansion opportunities
• Drive and project manage the implementation of two annual conferences
• Initiate and implement SOPs to improve workflows/processes

• Conceptualised and drive marketing initiatives for KPMG Singapore
• Own day-to-day execution of KPMG in Singapore’s owned digital channels (website and EDM and ensure that all materials and platforms are adhere to the brand guidelines, standards and policies
• Collaborate with various stakeholders to develop and optimize service pages, thought leadership content, events and media publications
• Troubleshooting and reviewing EDM performances
• Workedwithvendors to optimize paid digital marketing activities and build relevant interim and/or post campaign reports
• Stay updated on the latest developments in Digital, market trends and the professional services industry.

Webmaster for AIConnect & AIConnect@Workplace

• Conceptualise content and curation before uploading onto site
• Reviewed and improved user onboarding processes on site
• Implemented new initiatives to better track team’s marketing effort (Google analytics &
• Bitly)
• Drive new enhancements to improve user journey onto the site
• Lead the site revamp project to improve UI/UX of site.

• (Corporate Marketing & Communications)
• Executive, Facilitated the print of AICwithyou magazine
• Manage the marketing database to run initiative and campaigns to drive more digital subscription and conversion from physical subscribers
• Implement new forecast of premiums to drive the campaigns
• Lead the migration of nextstep articles onto www.aic-blog.sg (Drupal)
• Populated new content onto the new CMS (Drupal) during the website revamp
• Facilitated the UAT exercise and requirement gathering of the site revamp, www.aic.sg
• Conduct daily social listening and media monitoring (Meltwater)
• Populated and indicated the tracking parameters onto the electronic direct mail (EDM) and send out to the subscribers on a month basis using the EDM system (ZOHO)
• Facilitate tracking and utilisation of all assets within the team and to trigger the print of collaterals when necessary
• Keep track of the movement records of the 148 Eldercare stands
• Conceptualised and developed the AIC’s Corporate Calendar in the year of 2018
• Supported AIC’s branding campaign and part of the branding ambassador to create awareness both internally and externally
• Agency for Integrated Care – (Service Quality)

• Craft and respond to MP letters
• Triage and distribute MP letters within the team
• Manned the national helpline to support CHAS clinics with their queries
• Conceptualised and marketing campaign to drive the messaging of “Home First” to raise awareness for seniors to be cared for at home
• Collaborated with the students of Temasek & Republic Polytechnic to develop a series of video with the theme “Home First”
• Coordinating a radio talk show on to push “Home First” messaging.

• Attend calls daily from client to provide resolution to their queries relating to work permit
• Ensure all calls to be resolve timely and orderly manner
• Update call details onto CRM and escalate calls when necessary
• Be a custodian of MOM.