George Yaldho

About the Company:
FA Digital is a Melbourne-based digital marketing agency led by Fadi Algamal specialising in performance marketing, SEO and web development for small to mid-sized Australian businesses.

Clients & Budgets Managed:
Managing a 6-week Google Ads campaign for Chessland (niche eCommerce) with a test budget of $1,200, also supported SEO and content initiatives for Prism Mirrors and MA Curtains & Blinds.

Roles & Responsibilities:

• Spearheading SEO and website optimization strategies for clients in the B2B and consumer sectors, including full site audits, keyword planning and content structuring
• Contributing to UX-focused website planning and design wireframes using WordPress and Elementor
• Supporting campaign strategy development across Google Ads, Facebook Ads, and LinkedIn Ads with growing involvement in paid media planning and execution

About the Company:

Vetcheck Technologies is an AI-driven veterinary software company based in Melbourne offering digital tools for client communication, clinical workflows and hospital operations.

• Created educational blogs for veterinary professionals, covering key industry trends, practices and innovations
• Conducted market research and lead generation using HubSpot CRM, identifying high-potential veterinary clinics and businesses across APAC, USA, and Australia
• Developed and delivered a group presentation showcasing VetCheck tools, highlighting their value and practical applications
• Designed innovative posters to raise public awareness about pet diseases and veterinary care facts

About the Company:
GO MO DB Solutions is the performance marketing and online acceleration unit of GO MO Group specialising in data-driven B2B and B2C demand generation across industries including technology, OTT media, SaaS and e-commerce. The unit is led by Director & Partner Anuvinder Singh and focuses on bridging marketing and sales through automation, AI and integrated media execution.

Clients & Budgets Managed:
Supported the execution of paid media campaigns for enterprise clients including Intel, AWS, Lenovo, CES and Voltas, as well as high-growth B2C brands like GIMME (alcohol delivery) and Arha Media (regional streaming) contributing to over $400K in media investment across DV360, Meta, LinkedIn, Google Ads and Taboola

Roles & Responsibilities:

• Developed and executed paid media strategies across DV360, Meta, Google Ads, Taboola, LinkedIn achieving 100% of campaign KPIs and increasing ROAS by 20%+ across key accounts.

• Led hyper-targeted performance campaigns for Arha Media (OTT) and GIMME (e-commerce), using real-time optimizations and regionalised creatives to boost engagement by 40% and subscriptions by 25%.

• Collaborated with sales teams to deliver data-driven media plans for 10+ clients including Intel, AWS, Lenovo, CES and GIMME, Voltas supporting $400K+ in quarterly ad spend

• Supported the implementation of AI-enhanced programmatic strategies involving predictive audiences and dynamic creatives for global tech clients like Intel and AWS

• Managed end-to-end campaign tracking setup including pixel integrations and KPI dashboards, regularly participated in client brainstorming and reporting sessions

• Trained 3 interns on paid media tools, streamlined campaign reporting and conducted weekly data analysis workshops to improve cross-platform efficiency

• Wrote SEO-optimised blog content that contributed to a 40% increase in organic site traffic. (Reference available)

Key Achievements:

• Drove 20–30% increase in ROAS across B2B and B2C portfolios by optimising bidding strategies, audience segments and ad creatives.
• Delivered a 40% increase in platform engagement and 25% uplift in subscriptions for Arha Media and GIMME through micro-targeted paid media campaigns.

About the Company:
St. Mary’s Cement Centre is a regional B2B cement and construction material supplier in Kochi, Kerala, serving contractors, real estate developers, and infrastructure projects with bulk orders of branded cement and aggregates.

Budget Managed:
Managed in-house digital campaigns targeting local B2B clients with an average monthly media budget of ₹30,000 (~$360), focusing on lead generation and regional brand awareness.

Roles & Responsibilities:

• Planned and executed performance-based media campaigns on Google Search and Meta Ads, focusing on local keywords and WhatsApp-based lead gen.
• Developed and tested ad creatives (static, carousel, short videos) to target builders, contractors, and real estate developers within Kochi and adjoining regions.
• Implemented lead tracking via Google Sheets + WhatsApp CRM, optimizing follow-ups and nurturing inbound leads through business messaging.
• Handled local SEO, managed Google My Business, and ensured consistent NAP (Name-Address-Phone) citations for visibility in map packs.
• Collaborated with internal sales and dispatch teams to align marketing campaigns with stock availability and seasonal demand patterns.

Key Achievements:

• Reduced average CPL to ₹160 (~$2) consistently generating 100+ qualified monthly leads and increasing inbound inquiries by 60% within 6 months.
• Boosted brand visibility by 25% and improved walk-in/referral business by 20% YOY through integrated digital + offline promotions.
• Onboarded 10+ new high-value B2B clients and drove an 18% increase in monthly sales volume in Year 1.