George Yaldho
Melbourne
Summary
Data-driven digital marketing specialist with expertise in paid media, SEO, and content strategy. Experienced in executing performance marketing campaigns, analyzing consumer behaviour, and optimizing digital touchpoints to drive engagement and conversion. Gained international agency experience at GO MO Group, a Swedish B2B marketing firm, contributing to data-led strategies and performance-driven growth for global clients.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Intern
FA Digital
05.2025 - Current
- Spearheading SEO and website optimization strategies for clients in the B2B and consumer sectors, including full site audits, keyword planning, and content structuring
- Contributing to UX-focused website planning and design wireframes using WordPress and Elementor
- Supporting campaign strategy development across Google Ads, Facebook Ads, and LinkedIn Ads, with growing involvement in paid media planning and execution
Digital Marketing Intern
VetCheck Technologies
07.2024 - 10.2024
- Created educational blogs for veterinary professionals, covering key industry trends, practices and innovations
- Conducted market research and lead generation using HubSpot CRM, identifying high-potential veterinary clinics and businesses across APAC, USA, and Australia
- Developed and delivered a group presentation showcasing VetCheck tools, highlighting their value and practical applications
- Designed innovative posters to raise public awareness about pet diseases and veterinary care facts
Paid Media Executive
GO MO Group
02.2022 - 05.2023
• Developed and executed paid media strategies across platforms like DV 360, Aeroscope, Taboola, Google, META, LinkedIn and Apple store, achieving 100% of campaign goals and at least 20% boost to client's ROAS
• Developed and executed a data-driven digital marketing campaign for Arha Media and GIMME leveraging hyper-localized content, micro-targeting, and real-time optimizations to increase platform engagement by 40% and boost subscriptions by 25%. Developed and executed targeted EDM campaigns for sponsors and clients like Arha Media and GIMME Technologies increasing email engagement and driving conversions.
• Collaborated with sales teams to conceptualize and deliver performance-based digital media plans for 10+ major Programmatic and Social clients, including Intel, AWS, Lenovo, Dell, and Gimme, driving over $300K in client investment in Q1 and Q2 of 2022
• Onboarded and launched high-impact, AI-driven paid media frameworks for industry leaders like Intel, AWS, Lenovo, and CES, integrating predictive analytics, dynamic creatives, and precision targeting to maximize engagement, drive multi-million-dollar revenue growth, and set new performance benchmarks in the industry.
• Revamped in-house website design and resolved technical issues, improving user experience and traffic by 25%
• Monetized in-house websites, generating an additional revenue stream for the company
• Spearheaded process improvements, streamlining operations and maximizing team efficiency
• Trained 20 employees including new joiners on digital marketing platforms, organized weekly data analysis learning sessions, and implemented processes to deliver results to clients for Meta and Programmatic teams
• Worked closely with advertiser teams to set up and integrate pixels, design campaigns, map KPIs and analyze performance. Conducted on-site brainstorming sessions with clients to identify growth opportunities while presenting results
• Authored 5+ high-performing blog articles, driving a 40% increase in organic traffic (reference given)
Education
Master of Management -
Monash University
06-2025
Bachelor of Commerce -
Maeer's Arts Science And Commerce College
07-2019
Skills
- Facebook Ads
- DV360
- Sales
- Leadership
- Communication skills
- Programmatic Media Buying
- Google Ads
- Search Engine Optimization
- B2B Marketing Strategy
- Google Analytics
- Problem Solving
- Paid Media Strategy
- Microsoft Excel
- Content Writing
- Keyword Research
Websites
- https://itmunch.com/what-are-the-advantages-of-doing-b2b-content-syndication/
- https://itmunch.com/everything-to-know-about-content-syndication-before-trying-it/
- https://itmunch.com/how-to-generate-quality-abm-content-syndication-leads/
- https://drive.google.com/file/d/1miMmdh3rkSWQNa9I5FcFVAfAsOHXtKOz/view?usp=sharing
- https://drive.google.com/file/d/1fvqBXHUuw9N6W_WGxzpzvAquphqaVOd7/view?usp=sharing
- https://drive.google.com/file/d/1NXxl3nhM1nGkbt-M9KN-aSuFVUxCCAcZ/view?usp=sharing
Accomplishments
- Represented the Army Public School, Pune in various football tournaments
- Worked with school staff to identify opportunities for improving sports and types of equipment in the school
- Helped in the preparation of school sports day and other intra-school sports events as well as special events
- Presented the year-end sports report to the sports teacher
- Cleared one of India's toughest examinations twice
- Was one of the 6552 candidates who cleared the examination; the total number of candidates who appeared for the examination - 10 lakh plus
School Sports Captain, Army Public School Pune
Cleared Combined Defence Services, UPSC
Languages
English
Hindi
Malayalam
Certification
IIDE - The Digital School
Professional Certification in Digital Marketing & Strategy (PCDMS), Digital Marketing
Currently pursuing IIDE’s ACDM program, a rigorous, industry-aligned course taught by experts from agencies like Schbang, Madison World, and Gozoop. Key modules include SEO, Google & Meta Ads, Content & Social Media Marketing, Web Analytics, Influencer Marketing, and Programmatic Advertising
1) Developed a comprehensive digital marketing strategy for Ford UAE focusing on EV lead generation and online conversion. The project included media planning (AED 1.5M budget across platforms), CRM lifecycle design, CRO auditing, drip campaigns, and affiliate/blog strategy tailored to UAE’s auto market. Delivered actionable, data-driven solutions to improve digital visibility, customer engagement, and EV adoption.
https://drive.google.com/file/d/1fvqBXHUuw9N6W_WGxzpzvAquphqaVOd7/view?usp=sharing
2) Developed a comprehensive social media marketing strategy for Swiggy, including competitor analysis, buyer personas, influencer collaborations and a full-funnel campaign plan with content calendars, Meta ads and performance metrics.
https://drive.google.com/file/d/1miMmdh3rkSWQNa9I5FcFVAfAsOHXtKOz/view?usp=sharing
3) Developed a complete Search Marketing Strategy for a Bangalore-based diabetes management startup called Sugarfit▸ Conducted in-depth SEO audits using SEMrush & Screaming Frog ▸ Built a 3-month organic growth plan targeting high-intent keywords ▸ Created a full-funnel Google Ads strategy including budget forecasting, campaign structure, and creative previews
https://drive.google.com/file/d/1NXxl3nhM1nGkbt-M9KN-aSuFVUxCCAcZ/view?usp=sharing
Business Analytics Certification (Ongoing)
Learnbay (In collaboration with IBM & Microsoft) | Expected Completion: [July, 2025]
- Modules completed: MS Excel for Business Analytics (Formulas, Pivot Tables, Data Visualization, VBA Basics)
- Upcoming coursework: Statistics, Data Visualization (Tableau, Power BI), SQL, Big Data Analytics, GenAI integration, and Deployment using AWS & Azure.
Visa
Student Visa (currently holding)
Temporary Graduate Visa (Subclass 485) – Will apply upon the expiry of the Student Visa
Timeline
Digital Marketing Intern
FA Digital
05.2025 - Current
Digital Marketing Intern
VetCheck Technologies
07.2024 - 10.2024
Paid Media Executive
GO MO Group
02.2022 - 05.2023
Bachelor of Commerce -
Maeer's Arts Science And Commerce College
Master of Management -
Monash University
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