Geoffrey James Way

• Increased Sales revenue by inclusion of other company Business Units to Drive Customer Support and confidence and in turn increase OEM sales.
• Maintained relationships with Key Account customers and support the growth of 2nd and 3rd Tier Clients by identifying needs and offering appropriate services. Handled customer relations issues, enabling quick resolution, and client satisfaction, resulting in increased customer loyalty and repeat business.
• Built long-lasting client relationships through excellent customer service and consistent followups.
• Achieved and exceeded established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Installed a culture of "Product Quality" selling, over price selling
• Improved and maintained Margin's above expectation
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
• Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
• Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
• Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
• Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
• Streamlined sales processes for efficiency, adopting new CRM tools and technologies.
• Implemented comprehensive customer relationship management strategy, improving client satisfaction and loyalty.
• Enhanced team performance with comprehensive training sessions, focusing on product knowledge and sales techniques.
• Expanded market share by identifying and penetrating untapped markets.
• Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

Electric pump set rectification. As short term project with In ABC Heavy Engineering Facility.

• Oversee the re-manufacturing and installation of replacement pump wet ends.
• Purchasing of critical parts
  Organizing logistics between Mackay base and Bowen Basin Mine site personal;
• Support Site rectification activities
  Liaising with the client and site based client personnel.
• Achieve on time delivery goals and produce a top quality product.
• Proactively working with the ABC personal and engineering design office in a top class facility focused on rectification work to all heavy, industrial, Mining equipment.
• Proud of the results and to have worked with a world class team.

Business Development and Technical support to Australian and South East Asia Mining

• Developed strategic partnerships with industry influencers, resulting in increased brand visibility and revenue growth.
• Organized networking events for industry professionals, creating valuable connections for potential partnerships or collaborations.

Assist in the development of company strategic marketing plans, devise systems to define goals and objectives.

•Develop and execute sales focused programs to achieve sustainable sales growth from the existing strained customer base.

• Develop new business opportunities across all business and market segments, undertake market research, analyze data and identify salient features to develop and produce new business case models to promote company growth.
  
  •Plan and oversee the implementation of all advertising programs and product promotional campaigns.
  
  •Monitor supply chain and prime product inventory, forecasting, pricing structure.
  
  •Liaise with OEM suppliers on pricing parameters and product specification required for each market segment.
  
  •Develop and implement policy, systems and procedure to achieve a high level of professionalism and efficiency.
  
  •Ensure delivery of Market Intel from clients by way of regular written and verbal reporting to Directors/ upper management and sales team for input and appropriate action.
  •Provide product awareness training to sales & marketing staff.
• Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.

Sales and Marketing of Hitachi Heavy Mining Equipment.
HITACHI 120 to 800t Hydraulic Excavators and Loaders
HITACHI 60m3 to 290m3 NP,

Off highway Mining Trucks.
John Deere Graders
Bell – ADT’s

•Manager Key Account clients.
•Guide sales team in daily sales activities
•Grow the Giant Machine Business.
•Ensure the sales process is completed efficiently from start to finish.
•Coordinate Sales activities with:
Mining Product Support ,
Hitachi Construction Machinery Factory.
Report Sales Prospects and Future Growth.

•Communicate actively with Key Clients.
•Encourage the Sales team to interact positively with clients on a business and social level.
•Implement:
Sales activity reporting and prospect follow up.
Establish Sales data base
Delivery scheduling of Mining equipment and attachments using Microsoft Projects.
Coordinate machine attachment deliveries.

•Participate in and coordinate Marketing activities to raise the profile of Hitachi and Hexindo to Mining community.

Achieve Mining Sales Target

• Expansion and Development of the Multiflo Mine
• Dewatering pump product into the Indonesian and Australian Coal mining sector.
  As a result Multiflo is the dominating mine dewatering pump brand in these regions.
• Mine Dewatering, Application and Installation Consulting for Open Cut Gold/Copper and Coal mines in high rainfall areas.
• Advise on preventative maintenance and repairs, Pump Product Support and Application training all mining areas. extensive experience with Diesel Vacuum primed and Electric powered Mine Dewatering pumps.
• Sales and Installations of Mine Dewatering systems, Single and Multistage units at Newmont- Batu Hijua, Kaltim Prima Coal, Kelian Equatorial Mining, PAMA Adaro and Berau Mines, Drayton Coal, Mt Owen. Boundary Hill and Callide Mines.
• Instrumental in the Set up of MULTIFLO brand and Original Company in Indonesia. Employing 7 people.
• First Sales of Multiflo Product into South America, Peru Yanacocha Mine
• First Sales of Hydrau-flo Vales into Indonesia and Australia
• Mechanical Support, Diagnostic and Training.

• Sales Area of SE QLD for Industrial and Retail Precision Weight Equipment
• Expanded customer base through cold calling, networking, and relationship building in the Brisbane And SE QLD Region.
• Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
• Increased sales revenue by identifying and targeting high-potential accounts. KR Darling Downs, Lenards Poultry Shop Franchise
• Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.

• Mechanic Repairs and Field Maintenance Support in the Equipment Rental Industry
• Fabricate and Build up of Pump package for Dewatering and Fluid Transfer. (MULTIFLO)
• Spear dewatering installation on Various jobsite.
• Compaction and Air compressor Repair
• Small Equipment Repairs and Assessment

• After completing senior school i served my apprenticeship at Hasting Deering, the Queensland Caterpillar dealer.
• Working extensively in Engine and associated component reman.
• Equipment repairs including Hydraulic systems, final drive rebuilds and undercarriage overhaul and refits.
  Some exposure to field service in Mines and the QLD Gas fields. Worked on Gensets on board Ships
• Contributed to workplace safety by adhering to and promoting all safety protocols during machinery maintenance.