GENEWOFA G. FAJARDO
Area Sales Manager
Quezon City
Summary
Driven Area Sales Manager with a strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome challenges to close sales and achieve goals. Successfully motivates and develops teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
25
25
years of professional experience
14
14
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Area Sales Manager
Hennes & Mauritz Inc.
12.2022 - Current
- Managed area and store teams, working on lifting operational routines and visual presentations
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory
- Enhanced team performance by providing ongoing coaching, training, and mentoring to area and store teams
- Managed a successful area team, improving sales performance and career growth
- Launched H&M Member successfully by executing launch plans and training
- Successfully opened 3 new stores in the market
Operations Manager
Hennes & Mauritz Inc.
06.2018 - 12.2022
- Implemented and launched Shift and Flow in the market
- Optimize ways of working across teams, processes, and technology to secure a seamless shopping experience, and drive sales
- Secure operational workload plan and workforce distribution is customer centric working closely with Area Controllers and functional stakeholders like Country Controller, Merchandising and Visual Teams
- Secure benefit realization of Operational Best Practice including all Omni Services & Solutions
- Support Area Teams and collaborate across local functions to deliver a consistent level of operations within the stores · Ensure Area Teams have the knowledge to implement and optimize daily operation
- Ensure the store operating model is secured in the planning and implementation of large-scale projects such as opening and re-builds
Area Manager
Hennes & Mauritz Inc.
10.2015 - 05.2018
- Analyze and follow up Area’s Sales & Profit KPIs and take actions accordingly to maximize results
- Set an hours plan in line with the sales budget, together with the Area Controller
- Ensure that Stores’ scheduling maximizes conversion within the frame of the hours plan, together with the Area Controller
- Prioritize actions that have a clear impact on selling
- Set an allocation that secures a good garment level according to the selling, together with the Area Controller and Support Office functions
- Implement and follow up Store Operations Best Practice, according to the country plan, together with the Area Team
- Developed and implemented strategies to improve customer service and increase sales.
- Transformed underperforming teams into productive, profitable teams.
Store Manager
Hennes & Mauritz Inc.
05.2014 - 09.2015
- Analyze and follow up your Store’s Sales & Profit KPIs and take actions accordingly to maximise results
- Followed and set the hours plan according to the plan
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Ensure scheduling maximizes conversion within the frame of the hours plan
- Prioritized and took actions in store that have a clear impact on sales in line with the Area Team
- Gave input to the Area on your Store’s allocation to secure a good garment level according
Operations Manager
Rustans Supercenters
02.2014 - 05.2014
- In consultation with Finance, must be able establish sales forecast and budget for the operations of the food outlets.
- Coordinates with the Immediate Superior and Marketing Head in designing, costing and pricing new menus and product packages.
- Designs and implements promotional programs and strategies to meet performance targets – sales, covers, others
- Keeps track of sales vs. forecast, consumption vs. budget, analyzes variances and takes appropriate action in consultation with Immediate Superior and Outlet Supervisors.
- Keeps record of critical incidents in the food outlets, analyzes problems and takes remedial action.
- Calls for and presides over operational meetings with Supervisors on a monthly basis, discusses with them their performance vs. targets and other concerns and collaborate with them in resolving operational problems.
Branch Manager for Operations
SM Mart Inc
01.2012 - 01.2014
- Handles the mall and department store with 4 Levels (Selling Space and Forward Stock Rooms), a floor area of 17k and an overhead of 3000++ employees
- Managed to improve margins close to standard
- Improve Customer Service and Facilities
- Maintains Opex, with increased efficiencies
- In-charge of day-to-day operations of the SM Store Branch
- Key Results Areas are revenue and non-revenue
- For Revenue - Sales, Merchandise, Inventory, Aging, Rental Income, Opex, Commissions on Bills Payments Facilities and Margins
- For Non-Revenue covers the productivity of the branch as a whole and down to the Business Units, customer service, manpower efficiency, machine and space productivity
- Handled Building Administration and Marketing
- Works hand in hand with Human Resources for Plantilla fulfillment, recruitment, programs for employees, training, and improvement of facilities for personnel etc
- Oversees security, works with legal for concerns, handles store renovations by working closely with Engineering Design and Store Planning Teams
- Ensures that Mall Tenancy percentage is within targets
Concession Consultant
Siam Paragon Cineplex
01.2011 - 12.2011
- Implements general policies established by the Board of Directors; Directs their administration and execution.
- Plans, develops and approves specific operational policies, programs, procedures and methods in concert with general policies.
- Develops, maintains and administers a sound organizational plan, initiates improvements as necessary.
- Establishes a basic personnel policy; initiates and monitors policies relating to personnel actions and training and professional development programs.
- Attends conferences, workshops and meetings to keep abreast of current information and developments in the field.
- Coordinates development of operating and capital budgets according to the budget calendar; monitors monthly and other financial statements of the Concessions; takes effective corrective action as required.
- Provides advice and recommendations to the President and committees about construction, alterations, maintenance, materials, supplies, equipment and services not provided in approved plans and/or budgets.
- Consistently ensures that the Concessions are operated in accordance with all applicable local, state and laws.
Managing Director
Mang Inasal
03.2010 - 12.2010
- Direct annual budgeting and planning process for the organization's annual budget with Executive Director
- Oversee monthly and quarterly assessments and forecasts of organization's financial performance against budget, financial and operational goals. Oversee short and long-term financial and managerial reporting
- Increase the effectiveness and efficiency of Support Services through improvements to each function (HR, IT, Finance) As well as coordination and communication between functions.
- Drive initiatives in the management team and organization that contribute to long-term operational excellence.
- Contribute to short- and long-term organizational planning and strategy as a member of the management team
- Gives employees in the business a specific task or tasks to do. Does the planning, coordinating and organizing of activities to reach the required goals and you would be the one to give orders and exercise control over the entire process
General Manager
Perfect Pop Concession Services Inc
08.2007 - 02.2010
- Control costs of all food and beverage by overseeing purchasing, supplies and equipment, estimating product and personnel levels, utilizing labor scheduling tool to adjust salary and hourly schedules following demand patterns, budget and local labor laws, maintaining effective inventory and shortage controls, tracking expenses including payroll, supplies and maintenance, generating monthly reports as requested by management
- Provide vision regarding financial status of the company
- Provide recommendations regarding effective utilization of long- and short-term financing and purchasing/sale
- Oversee preparation on annual budget, regular variance statements and annual audit Workplace Management
- Manage all food and beverage staff by recruiting, selecting, hiring, orienting, training, assigning, scheduling, evaluating, supervising performance, and carrying out disciplinary action as needed, in accordance with the company policies and applicable laws
- Ensure that all employees receive appropriate training to perform their jobs effectively
- Ensures that all equipment undergoes planned maintenance to ensure integrity and high-quality performance
- Ensures that raw products used are at an excellent quality
- Ensure that Finished products served to customers are outstanding in taste, temperature and touch
- Maintain customer satisfaction and employee productivity by handling customer inquiries, concerns or comments and providing solutions, acquiring feedback from customers and co-workers in order to ensure satisfaction and or implement service improvement ideas, developing new concepts to ensure customer satisfaction and repeat business
Operations Consultant
Golden Arches Development Inc.
09.1999 - 07.2007
- Develops the store management team within the area to deliver legendary customer experiences in all stores.
- Drives the implementation of company programs by motivating and supporting the store management team within the area to develop and implement action plans that meet operational and organizational objectives.
- Manages through unusual events to keep area operating to standard.
- Manages with integrity, honesty and knowledge that promote the culture, values and mission of the Company.
- Plans, identifies, communicates and delegates key responsibilities and practices to the store management team to ensure smooth flow of operations within the area.
- Reviews store environments and key business indicators within the district to identify problems, concerns, and opportunities for improvement in order to provide coaching to the store management team to take action and achieve operational goals
- Creates area implementation plans to support execution of company initiatives to achieve both operational excellence and business results. Follows up consistently to ensure accountability to plans.
- Monitors and manages area wide management staffing levels. Ensures management-level partner development and talent acquisition in order to achieve and maintain area’s operational requirements.
Education
Bachelor of Arts - International Studies
Miriam College
04.1994 - 01.1998
Intermediate School -
School Of The Holy Spirit
01.1990 - 01.1994
Primary School - undefined
School Of The Holy Spirit
01.1984 - 01.1990
Skills
Team Leadership
Certification
Erling Persson Award, Vietnam
Timeline
Erling Persson Award, Philippines
12-2024
Erling Persson Award, Vietnam
12-2023
Area Sales Manager
Hennes & Mauritz Inc.
12.2022 - Current
Operations Manager
Hennes & Mauritz Inc.
06.2018 - 12.2022
Area Manager
Hennes & Mauritz Inc.
10.2015 - 05.2018
Store Manager
Hennes & Mauritz Inc.
05.2014 - 09.2015
Operations Manager
Rustans Supercenters
02.2014 - 05.2014
Branch Manager for Operations
SM Mart Inc
01.2012 - 01.2014
Concession Consultant
Siam Paragon Cineplex
01.2011 - 12.2011
Managing Director
Mang Inasal
03.2010 - 12.2010
General Manager
Perfect Pop Concession Services Inc
08.2007 - 02.2010
Operations Consultant
Golden Arches Development Inc.
09.1999 - 07.2007
Bachelor of Arts - International Studies
Miriam College
04.1994 - 01.1998
Intermediate School -
School Of The Holy Spirit
01.1990 - 01.1994
Primary School - undefined
School Of The Holy Spirit
01.1984 - 01.1990
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