GEMMA NAYLOR

• Spearheading company rebranding and implementing new strategy to differentiate us in the market.
• Oversee new website, social media campaigns and marketing collateral.
• Brought in and optimized CRM system usage for improved tracking of leads, prospects, and customer interactions.
• Increased lead generation by developing and implementing targeted marketing campaigns.

• Networking with key influencers in the property industry to foster relationships and secure new projects
• Partnering with key consultants to create a stronger offering and USP to our clients

Company Overview: Acrylicize is a global creative studio that specialises in art and design. We work with Interior design studios, architects, FTSE500 companies and developers.

• Lead new business development team and responsible for team target
• Manage and mentor new business team (2 people), onboarding new BD Director out of New York
• Actively identify new clients and projects
• Cultivate strong partnerships with key consultants and leading influencers in the industry
• Consistently hit revenue targets
• Strong track record of negotiating and closing deals £500k ++
• Contract negotiation + onboarding new clients
• Set global sales strategy with CEO
• Ensure marketing and sales are aligned and working in tandem to hit our financial and growth targets
• Networking at industry specific events with influencers and well known consultants to promote unique proposition of Acrylicize
• Account management to nurture relationships with C-level clients and ensure clients are happy and we get repeat work
• Responsible for new business budget
• Continually evolve and review sales and marketing approach
• Key clients brought on: MCM, Canary Wharf Group, Meta, Uber, Landsec, Unilever, Shaftesbury etc.

Company Overview: Recruitment for architecture and built environment

• This role was key in helping me develop resilience and core sales/relationship building skills
• Promoted 3 times during time at Adrem
• Led a 3 person team

Company Overview: Previous boss from AECOM set up a design and construction company and I was brought on to help them set up their supply side and marketing.

• Company Overview: Working for cyber security sales small tech startup
• New business tech sales outreach
• Identifying and outreach new potential business
• Contract coordination with teams and new clients
• Working for cyber security sales small tech startup

Company Overview: Working for the design, planning and economics department, working to help facilitate and bring on new business.

• Bid/proposal coordination for large multifaceted deals
• Contract coordination with teams and new clients
• Design and develop marketing collateral