Gayle Soong
Fashion Designer
Summary
I am a fashion design creative professional offering 3 years of experience in fashion design specializing in adult wear,kidswear and baby apparel production. Proven history of successful collaboration with clients, brand managers and executives to deliver seasonal lines and specialized projects. Identifies target markets and deliver on emerging trends.
Overview
4
4
years of professional experience
2
2
years of post-secondary education
Work History
Senior Fashion Designer
Le Petit Society
05.2019 - 02.2023
- Designed seasonal styles according to upcoming trends, target audience needs and popular color palettes for Adultwear, Kidswear and Baby.(e.g CNY Collection, Resort Series, Party Series)
- Perform a range of market trends research to pitch ideas for collections as well as research on competitor activity.
- Worked with technical design to provide accurate and complete design tech packs for our factories in China for production and samples
- Liaising with China factories and communicating in Chinese.
- Overseeing that approved samples are made to the latest amendments and production goes smoothly.
- Responsible for moderating size and fit, across all collections
- Negotiated with vendors to reach ideal product distribution channels and pricing.
- Supervised new design staff and interns in their daily tasks, such as machine embroidery and design work
- Responsible for managing our machine embroidery personalisation and developing structure and templates for optimal work output.
- Worked as a wardrobe stylist to coordinate and prepare family outfits for photoshoots. Worked with photographers to ensure products are showcased for optimal visibility.
- Involved in warehouse sale preparations and cny sales
Education
Bachelor of Arts - Fashion Design & Textiles
LASALLE College Of The Arts
Singapore 08.2017 - 04.2019
Skills
Pattern making
Timeline
Senior Fashion Designer
Le Petit Society
05.2019 - 02.2023
Bachelor of Arts - Fashion Design & Textiles
LASALLE College Of The Arts
08.2017 - 04.2019
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