Gaurav Pande

Key Deliverables

• Drive eCommerce sales, grow marketshare and build category presence across 12 different countries
• Set NPP AOA's eCommerce strategic direction and develop regional roadmaps for the zone to ensure higher profitability then offline
• Strengthen and manage partnerships with key eretailer accounts and agencies to implement best practices and collaboration
• Manage multiple stakeholders across markets, Nestlé global and zonal team. Work within metrix organization cutting across various functions including Sales, Marketing, Supply Chain, HR and Finance.
• Build organizational capabilities to win in evolving eCommerce Ecosystem. Develop, coach and build eCommerce team in markets
• Identify opportunities and new business models, activate against these opportunities to drive business impact
• Lead adoption and adaption of digital and eCommerce marketing best practices in priority areas: retail digital media, eContent, ratings & reviews, search, digital commerce, online shopper insights and performance marketing

Achievements

• Achieved growth at CAGR of 25% to achieve 100 mio+ USD in 2020-2023 with eIntensity of 14.2%, highest for any category in Nestle
• Scaled digital shelf presence across 44 eretailer sites for 6000+ SKUs reaching BPI score of 81%
• Improved media spend efficiencies by 10% using centralizing content creation and search optimization
• Established eCommerce governance model across the zone with common KPIs and benchmarks
• Lead various projects on eRetail Search, Digital Shelf management, Portfolio Management, Media efficiencies, Direct to Consumer websites for the Zone.

Key Deliverables

• Drive eCommerce sales for Nestle India with full P&L responsibility for the channel
• Build long term strategy with focus on building teams, strategic partnerships with Key eRetailers, Cost effective solutions and strong marketing fundamentals
• Coach and build eBusiness and digital competency within eCommerce and larger brand groups basis e-shopper understandings
• Responsible for activating Global eBusiness practices in India by marrying Global practices with Indian Market needs

Achievements

• Built business from scratch with CAGR of 84% to contribute 3% of Nestle India Sales in 5 years
• Ecommerce made margin and market share accretive within 4 years of inception
• Built a strong team of 17 dedicated members working across sales, digital marketing and technology
• Integrated eCommerce into Nestlé India long term planning
• Entered into strong partnerships with eRetailers: preferred partners for Amazon, Flipkart, Big Basket and Grofers
• Delivered 30+ exclusive launches on eCommerce including Maggi Relaunch on Snapdeal
• Built local content factory catering to 180+ SKUs in Indian market, achieved 80%+ image integrity scores

EasyBuy is platform built on “TopUp” service by askmebazaar, which brings Consumers and Local Sellers Together

Key Deliverables

• As Head EasyBuy, Responsible for End to End performance of Platform, including Business Planning, Portfolio Planning, Marketing Spends, Consumer Experience and Website maintenance
• P&L responsibility for the platform and responsible for achieving Revenue Targets within agreed budget
• Developing Seller Enrolment plans with Sales Team for Sellers to be brought into TopUp Platform
• Responsible for Brand Tieups and Onboarding them onto the platform

Key Deliverables

• Manage marketplaces and other Online inventory based portals based out of North and West India
• Management of combined annual turnover of over $10 million per month with aggressive growth plans
• Engagement & business partnerships with the key e-commerce players on various business initiatives including Exclusive Product Launches
• Developing Joint Account Plans with Online Accounts to ensure Sales growth within Accounts
• Developing and Executing Joint Marketing Plans to ensure improved Marketshare/ Brand Presence
• Alignment of Samsung Mobile brand campaigns and product launches, supply chain planning, schemes and marketing initiatives
• Handling 9 Samsung National Distributors and 20 Seller Accounts to ensure proper supply to online partners
• To develop Strategic thinking for developing Online space- Channel margins and Supply Structure

Key Deliverables

• ·Develop & execute the marketing plans for the “Flights Business” of MakeMyTrip, handling over 50 Million unique website visitors and over 1 Billion US$ Annual Revenue
• Responsible to drive “Shoppers” (qualified traffic) into makemytrip.com website and app
• Drive product improvements in the website while providing inputs to the product team from consumer research
• Single Point of Contact for PCE, SEO, SEM, Social Marketing and Display affiliates team.
• Responsible for optimizing investments between different Digital assets and promotions basis conversions and Life Time Value of the Consumer acquired

Key Deliverables

• Develop and Execute Marketing campaigns and ensure the full 360 degree digital execution
• Leverage Synergies between Offline and Online Communication and cross linkages to drive efficiencies
• Ensure integration of various owned media platforms into the campaign
• Reinforce cross selling and pushing active users, redirecting traffic and sales cross platforms & Social Networks Management
• Maintenance and improvement of Nokia's own assets online including .com/.mobi and CRM Databases
• Optimization of owned media assets to be Search Friendly (SEO)
• Generate customized solutions to generate Sales leads and fulfill them using Online/Offline Channel

Key Deliverables

• Managing the sales of the complete range of Nokia products including mobile phones and accessories
• Managed 2 different urban and rural geographies in Punjab and Himachal with turnover between US$ 4mio to US$ 30 mio

Achievements

• Developed the GTM plan for Nokia N79
• Organized various events and press conferences to build brand excitement and awareness in the consumers.