Hi, I’m
Zi Hui Gary Yeo
Summary
Results-driven manager with a strong focus on maximizing revenue through effective customer relationship management. Expertise in upselling and cross-selling strategies that enhance client satisfaction and loyalty. Proficient in data analysis to inform decision-making and drive business growth.
Overview
21
years of professional experience
7
Certifications
Work History
Magnum Spirits & Wine Pte Ltd
Chief Operating Officer
08.2024 - 09.2025
Job overview
- Redesignated as COO in August 2024. As the COO, I was responsible for leading the driving the overall sales strategy, operational efficiency and excellence and full accountability on P&L on the B2B business as well as the B2C business.
- Develop and implement overall sales strategy that aligns with the overall strategic objectives of revenue growth and profit optimization/
- Analyse market trends and identify opportunities to grow market share specifically for the wine portfolio that the company represents.
- Responsible for all day-to-day operations across all functions
- P&L analysis, budgeting and forecasting of sales based on seasonal adjustments
- Optimise revenue streams and implement cost-control measures to ensure a healthy net profit margin
- Build and maintain strong relationships with Brand Principals and suppliers
- Mentor and lead a diverse team across multiple functions within the company.
- Directed operational strategies across departments, enhancing productivity and fostering a culture of continuous improvement.
- Spearheaded initiatives that streamlined supply chain processes, reducing lead times and optimizing inventory management.
- Established performance metrics to assess operational efficiency, driving accountability and aligning team goals with corporate objectives.
- Implemented advanced data analytics tools to forecast market trends, enabling proactive decision-making and strategic planning.
- Led cross-functional teams to execute business growth initiatives, significantly increasing market share and brand visibility.
- Oversaw financial planning and analysis, ensuring aligned budgeting processes that supported organizational growth and sustainability.
- Oversaw day-to-day operations across multiple departments, ensuring timely delivery of projects and streamlined workflows.
Magnum Spirits & Wine Pte Ltd
Business Development Manager
09.2021 - 07.2024
Job overview
- As the Business Development Manager, i was reporting directly to the Chairman with the company with the rest of the Head of Departments reporting in to me.
- Managing the Sales Team and the Marketing Team on their day to day operations
- Review Debtors on a daily basis to ensure prompt payments by outlets
- Contributing and developing plans and strategies
- Relationship building and networking with existing customers and suppliers
- Conceptualise and provision of business plan
- Organize and manage all given projects
- Undertaking and commissioning research of new business proposals
- Develop communication plan to new target audiences and manage customer relationships
- Compilation and evaluation of market research and product information of local market
- Collect and collate information on imported products and the respective wineries
- Monitoring of competitor activity
- Coordinate sales efforts in accordance with company policy
- Analyses all available management reports and takes appropriate action based on the reports to maximize sales and net profits
- Consultation with Executive Chairman to establish sales goals
- Maintain and ensure accurate records of individual sale
Performance Premium Selection Limited
Sales Manager
01.2020 - 08.2021
Job overview
- Manage the sales team stationed at East Coast Centre
- Sales Team sold 8 BMW PEVs in the month of August 2020, beating PML’s best ever record.
- In charge of digitalization of the PPSL with introduction of online purchase of car, Spincar as well as move away from traditional advertisement and focusing on social media.
- Spearheading digital hub to futureproof the business
- Exploring options to use VR to allow a more immersive experience of viewing cars in the comfort of their own homes.
- Quote PML and BMW Asia’s disposals
- Approve vehicle reconditioning costs and ensure that reconditioning costs are controlled so as to maintain a healthy margin
- Do a weekly price to market exercise to ensure that current stock prices are competitive against the market.
- Handle customer complaints pre and post sales.
- Ensure that the cars are displayed in the approved BMW Premium Selection format.
- In Charge of PPSL’s marketing activities on FB and IG.
- Implemented Livechat on PPSL’s website as an alternative channel for customers to reach out to us.
- Proposed and in the process of interviewing a vendor to provide 360 degree photos solution so as to enable customers to view the cars online.
- Ensure stock does not age past 60 days.
- Monitor stock levels on floor and co-ordinate to collect cars from warehouse or PML.
SD Contego Services
Assistant Manager
07.2015 - 01.2020
Job overview
- Responsible for setting up a consolidated insurance entity for the Sime Darby Motor Group
- Negotiated for scheme arrangements with insurance partners to deliver value-for-money solutions for clients purchasing cars from the brands that we distribute.
- Implemented automation from quotation(front-end) to policy issuance (back-end) with the use of API or robotic programming with the insurance partners to reduce turn-around time to customers.
- Pioneered the use and design of using Salesforce for the insurance business from insurance quotations to insurance accounts reconciliation. This eliminated the use of having separate accounting systems as with many agencies or insurers making information disconnected.
- Ensure there is consistently high penetration of insurance in terms of new business and renewals.
- Preparation of Monthly Operating Report as well as other ad-hoc reports
- Manage daily operations and ensuring SLAs are met
- UAT on systems
- Ensure penetration rates for all Operating Units are on targets and develop initiatives to improve penetration and retention rates.
- Moot new initiatives to tap existing customers for additional insurance income
- Enhance Salesforce to reduce human capital required
- Ensure continuous improvements to enhance process efficiencies
- Manage website, apps and technology related matters
- Assist Head of Operations to oversee the entire insurance portfolio of the Sime Darby Motors Group.
Performance Premium Selection Limited
Finance and Insurance Executive
08.2013 - 07.2015
Job overview
- Handling Finance & Insurance for pre-owned BMWs as well as all other makes sold under sister company Select by PPSL
- Process Finance applications
- Process renewals from existing clients as well as extension requests
- Ensure proper documentation from clients for finance and insurance
- Negotiate with insurers for special commission based products when company is running a promotion.
AXA Insurance Singapore
SPO Middle Office – Senior Executive
04.2011 - 07.2013
Job overview
- Handle trainings on Smartdrive System to intermediaries
- Answer phone enquiries and email enquiries from intermediaries on processing issues or documentation errors.
- Ensure that outsourced processing team in Malacca adheres to SLAs.
- Handles trainings and implement SOPs and best practices to Malacca outsourced team.
- Ensure that local Middle Office team adheres to KPIs.
- Complaint resolution and recovery.
- UAT
Insure2give Pte. Ltd
Client Advisor
01.2011 - 04.2011
Job overview
- Assist in providing quotations for all classes of business
- Implement online marketing strategy
- Liaise with insurers on behalf of client
- Monthly closing of accounts and matching of commission
- Provide comparison on current insurance coverage and proposed coverage.
AXA Insurance Singapore
Underwriting Assistant - Motor
10.2009 - 12.2010
Job overview
- Process Motor policies.
- Invite motor renewals
- Conduct monthly Smartdrive Trainings to intermediaries
- Conduct overseas training at Malacca for outsourced policy processing Personnel to ensure they are up to date with their knowledge
- Vice Chairman of AXA Insurance Singapore’s Company Recreation Club.
- Key tester of system upgrades as well as User Acceptance Testing
- 1st motor team personnel to be cross-trained for home products
- Invite home renewals
- Assist the Business Process Department with the monthly Quality Dashboard Survey
American Home Assurance Company
Customer Care Consultant – Senior Associate
09.2008 - 10.2009
Job overview
- Process Motor, Home and Travel Policies ( New Business, Renewals and Cancellation)
- Referral Team – To handle Call Centre enquiries from Intermediaries and Direct Clients.
- Liaise with Agents and Brokers to meet their needs.
- Liaise with other Departments e.g Accounts, Front Counter, Agency for special handling
Imperial Food Industries
Managing Director
06.2007 - 09.2008
Job overview
- Daily Reconciliation of Accounts.
- Handling of floor staff.
- Provide first line of service to Customers.
- Ensure compliance with NEA guidelines.
- Ensure smooth day to day operations.
FD Rareodd Pte Ltd
Logistics Manager
04.2007 - 06.2007
Job overview
- Handle Delivery Routes
- Manage Stock in hand and purchasing.
Singapore Armed Forces
Signaller ‘S’ – 3rd Sergeant
04.2005 - 04.2007
Job overview
- Merit Award Winner for Basic Signaller Course
- Merit Award Winner for Advanced Signaller Course
- Platoon Sergeant for Signaller ‘S’ platoon
- Handle daily man routines
- Ensure basic discipline
- Posted to Divisional Exercise to support Signals.
People’s Association
Customer Service Officer
12.2004 - 02.2005
Job overview
- Handle walk-in residents enquiring on CC’s activities.
- Liaise with Grassroot Leaders as well as MPs on activities.
- Daily Reconciliation of Accounts.
Education
Edinburgh Napier University
Bachelor of Arts 2nd Class Honours (1st Division) from Business Management
12.2017
Serangoon Junior College
GCE ‘A’ Level Certificate
12.2004
University Overview
- National Youth Achievement Award – Bronze
- Outdoor Activities Club – Land Chief
Victoria School
GCE ‘O’ Level Certificate
12.2002
University Overview
- CCA Grade A (NCC Land)
- NCC Land Company Sergeant Major
Northland Primary School
PSLE Certificate
12.1998
University Overview
Assistant Head Prefect
Skills
Sales strategy
Operational efficiency
P&L management
Market analysis
Revenue optimization
Cost-control measures
Relationship management
Team leadership
Data analytics
Performance metrics
Project management
Budgeting and forecasting
Customer relationship management
Inventory management
Business development
Process improvement
Stakeholder engagement
Planning and execution
Operations oversight
Executive leadership
Marketing
Organizational development
Certification
BCP
Languages
English (Spoken and Written - Fluent)
Chinese (Spoken and Written - Fluent)
Malay (Spoken – Basic)
References
- Tan Bee, Lian, Head of Operations, 96310031, SD Contego Services
- Ryoji, Nagata, Managing Director, 96896295, Magnum Spirits & Wine Pte Ltd
Timeline
Chief Operating Officer
Magnum Spirits & Wine Pte Ltd
08.2024 - 09.2025
Business Development Manager
Magnum Spirits & Wine Pte Ltd
09.2021 - 07.2024
Sales Manager
Performance Premium Selection Limited
01.2020 - 08.2021
Assistant Manager
SD Contego Services
07.2015 - 01.2020
Finance and Insurance Executive
Performance Premium Selection Limited
08.2013 - 07.2015
SPO Middle Office – Senior Executive
AXA Insurance Singapore
04.2011 - 07.2013
Client Advisor
Insure2give Pte. Ltd
01.2011 - 04.2011
Underwriting Assistant - Motor
AXA Insurance Singapore
10.2009 - 12.2010
Customer Care Consultant – Senior Associate
American Home Assurance Company
09.2008 - 10.2009
Managing Director
Imperial Food Industries
06.2007 - 09.2008
Logistics Manager
FD Rareodd Pte Ltd
04.2007 - 06.2007
Signaller ‘S’ – 3rd Sergeant
Singapore Armed Forces
04.2005 - 04.2007
Customer Service Officer
People’s Association
12.2004 - 02.2005
Edinburgh Napier University
Bachelor of Arts 2nd Class Honours (1st Division) from Business Management
Serangoon Junior College
GCE ‘A’ Level Certificate
Victoria School
GCE ‘O’ Level Certificate
Northland Primary School
PSLE Certificate