Summary
Overview
Work History
Education
Skills
Personal Information
Accomplishments
Timeline
Generic

GAN YIN

PLANNER

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

4
4
years of professional experience
3
3
years of post-secondary education

Work History

Planner

PHD Singapore
07.2022 - Current
  • Drive strategic and tactical innovation across digital buying/marketing tools and platforms across Social, Display, and Mobile (e.g. Facebook Ads Manager, Google Ads, DV360, Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch)
  • Build strong relationships with key clients, working closely with them on a day-to-day basis to implement digital campaign strategies, covering media planning, data analysis, publisher negotiations, and more
  • Work with internal and external stakeholders to ensure smooth delivery of campaign operations
  • Prepare interim and end-of-campaign reports for performance analysis. Use analytics platforms (Google Analytics, Campaign Manager) to understand the impact of media activity on business performance and use this insight to supplement reports
  • Collaborated with cross-functional teams to align goals and ensure project success.
  • Analyzed competitors media activities to identify potential opportunities for differentiation and growth.

Media Planner

Universal McCann (UM)
02.2021 - 06.2022
  • Maximized ad performance, consistently monitoring and adjusting placement strategies.
  • Established strong working relationships with key external partners such as publishers, broadcasters, and digital platforms.
  • Conducted post-campaign evaluations to assess effectiveness, making recommendations for future improvements.
  • Maintained up-to-date knowledge of industry trends, emerging technologies, and best practices in media planning.
  • Presented strategic recommendations to senior management based on rigorous analysis of available data sources.
  • Help brand to drive sales uplift and one of the top across the Southeast markets

Associate, Integration

Entropia - Part Of Accenture SONG
10.2019 - 01.2021
  • - Developed strategy and drove marketing initiatives through media planning.
  • Worked closely with other departments to address cross-functional issues affecting the customer experience positively.
  • Improved overall team morale through active participation in group activities, meetings, and discussions about best practices.
  • Contributed to team goals by exceeding individual performance metrics consistently.

Education

Bachelor of Arts - Faculty Creative Studies

Universiti Tunku Abdul Rahman (Sungai Long Campus)
Malaysia
04.2016 - 04.2019

Skills

Well-organized multitasker

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Personal Information

  • Singapore Permanent Resident (SPR)

Accomplishments

Achievements:


  • Malaysian Digital Association (MDA) d-Awards 2022 (Silver)

Winning Silver in the category Best Use of Data for Johnson & Johnson


  • Media Specialist Association (MSA) Awards 2021 -

Winning Silver in the category Partnerships for Lazada

Winning Bronze in the category Commerce for Lazada


  • Part of the Young Lion Competition 2022

Timeline

Planner

PHD Singapore
07.2022 - Current

Media Planner

Universal McCann (UM)
02.2021 - 06.2022

Associate, Integration

Entropia - Part Of Accenture SONG
10.2019 - 01.2021

Bachelor of Arts - Faculty Creative Studies

Universiti Tunku Abdul Rahman (Sungai Long Campus)
04.2016 - 04.2019

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