Fuling Lyu

Bachelor of Business (Management major) student at James Cook University Singapore, graduating in December 2025. Demonstrates strong ability to apply classroom learning to real-world issues through multidisciplinary projects, with proven skills in strategic management, project planning, and cross-cultural teamwork. Experienced in producing research-based reports on finance, international marketing, and organisational behaviour, applying evidence-based decision-making frameworks. Adaptable, collaborative, and committed to continuous learning, with a track record of contributing effectively to team-based problem solving in academic and consultancy-style projects.

International Marketing Report (BX3082: International Marketing in the Global Village)
Jun 2025 – Aug 2025

• Conducted market entry analysis for an Australian SME into Japan, evaluating cultural, economic, and regulatory factors.
• Designed a weighted scoring system to support entry recommendations.
• Improved cross-cultural communication, research, and analytical writing skills.

Strategic Management Case Study (BX3174: Strategic Management and Leadership)
Mar 2025 – May 2025

• Analyzed corporate strategy and leadership practices in a global business case.
• Evaluated long-term competitive positioning using tools such as SWOT and Porter’s Five Forces.
• Enhanced critical thinking and strategic planning abilities.

Finance and Trade Simulations (BX2014: Principles of Finance & BX2136: Trade Negotiations)
2024

• Applied time value of money, risk management, and negotiation strategies in practical simulations.
• Practiced financial decision-making and persuasive negotiation in cross-cultural contexts.

Part-time Assistant – Yonghui Superstores, Shanghai
Dec 2024 – Feb 2025

• Supported store operations by stocking shelves, assisting customers, and keeping inventory records.
• Helped supervisors with daily sales paperwork during peak season.
• Developed practical skills in customer service, teamwork, and time management.

Intern – Hangzhou Jiebang Import & Export Co., Ltd.
Jun 2025 – Aug 2025

• Assisted with preparing product catalogues and simple English communication for overseas clients.
• Helped organise trade documents and learned about export procedures.
• Gained initial exposure to international business operations in a small trading company.

Marketing Intern – Shenzhen Deyuan Technology Co., Ltd.
Jul 2024 – Aug 2024

• Assisted marketing team by collecting social media data and recording customer feedback.
• Helped design basic promotional materials under staff guidance.
• Learned how small tech firms promote products online to reach new customers.

• Customer Service & Teamwork – Supported daily retail operations at Yonghui Superstores, gaining experience in handling customer inquiries and collaborating with frontline staff.
• Operational Support – Assisted with inventory management, sales paperwork, and store organisation, developing attention to detail and time management.
• International Business Exposure – Helped with catalogues, trade documents, and simple English communication for overseas clients at Hangzhou Jiebang Import & Export Co., Ltd.
• Marketing & Promotion – Contributed to digital marketing tasks at Shenzhen Deyuan Technology, including data collection and basic promotional content.
• Communication & Adaptability – Strengthened cross-cultural and professional communication skills by working in varied industries and roles during university breaks.