FOO SIYUN

Performance-driven graduate recruitment and partnerships professional with 8+ years of experience driving enrolment growth, corporate engagement, and outreach across Singapore and Southeast Asia. Proven track record in managing the full recruitment funnel—from lead generation to conversion—using data-driven strategies, targeted campaigns, and high-impact events.

Proven expertise in engaging government officials, public sector agencies, and industry leaders to expand institutional influence and cooperation. Skilled in stakeholder engagement, and coordinating multi-stakeholder initiatives across academia, government, and industry.

Emerging Leaders Programme (NUS Exec Education)

Young Talent Programme (NUS)

Emerging Leaders Programme (NUS)

Account Management

Young Talent Programme

NUS China Internship Award

• Marketing Intern, Nestle Professional (May 2015 - Jul 2015)

Spearheaded, executed and independently helmed market research project in improving aspects of key Maggi stock keeping unit (savoury sauces), identifying sales, placement and pricing issues. Led cross functional teams (marketing, supply chain, sales) and actively engaged, liaised with key stakeholders and clients. Led presentations and discussions with Nestle Professional management team and Nestle senior leaders.

• Marketing, Business Development Intern, Curves International (Aug 2013 - Sep 2014)

Established mobile marketing platform on WeChat and facilitated integration of mobile marketing in all marketing collateral and communications channels in China. Successfully generated 2400 leads in 8 months on mobile marketing platform via search engine optimization, content marketing, and user-generated content. Worked with CEOs and conceptualized monthly marketing plans for 82 Curves outlets across 5 countries in Asia which were catered to franchisees and gym members.