Fish Tung Wun Yee

Sales

• Analyzed sales and marketing data for improved strategies.
• Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
• Created and expanded sales presentations to new and existing customers increasing net sales revenue.
• Developed key account relationships for improved client retention and long-term partnerships.
• Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
• Built relationships with customers and community to establish long-term business growth.
• Expanded distribution channels by forming strategic partnerships with distributors.
• Reviewed pricing strategies to meet certain market requirement and expanded distribution channels to increase sales revenue.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Collaborated with upper management to implement continuous improvements and exceed team goals.

Marketing & Branding

• Managed sales promotions and marketing strategies on major social media sites.
• Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
• Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
• Conducted market research to identify trends and adjust marketing strategies accordingly.
• Improved brand visibility with well-executed promotional campaigns and engaging social media content. (TikTok, Facebook, Instagram)
• Participated in trade shows and industry events to network and promote products.
• Conducted market research to identify new business opportunities and stay ahead of industry trends.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Enhanced brand recognition by developing and executing targeted marketing campaigns.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.

• Work direct under company owner-Director, to in charge of all the key B2B oversea accounts.
• Develop & implement B2B marketing campaign to local and oversea customers.
• Prepare & design all the promotional material.
• Evaluate marketing campaign/promotion.
• Discover new market/business opportunities.
• Liaise with current & potential customers.
• Attend & manage ISE trade show booth, intro our product to potential customer.
• Sourcing and work together with local web developer to improve our ecommerce site performance.
• Handle CRM & ERP systems project, to deal with various vendors.
• Sourcing & engage with SEO agency to improve official website traffic & generate more lead.

• Work under Marketing Director, assist and manage marketing programs & key oversea franchisees' accounts.
• Liaised and communicate with prospective & current franchisees.
• Market research and analysis about local & foreign market to studies surrounding brand awareness, brand perception, consumer segments, and consumer markets.
• Prepare and submit Purchase Order form.
• Liaised with China suppliers to make sure goods prepare & delivery in time.
• Make arrangement for goods ship out from Singapore & China warehouse.
• Prepared costing, marketing communication schedule, buying schedule and visual merchandising report.
• Managed trade marks application and prepare purchase order.
• Liaising with trade partners and the sales team to share ideas and feedback.
• Assisted in identifying, assessing and acquiring potential locations ideal for the business both locally and overseas.
• Overseeing leasing in Singapore.
• Review on trend mix based on the mall's positioning.
• Research and monitor global fashion trends and directions.
• Detail-oriented and driven executive with significant experience in marketing, sales, business development, sales strategy formation and execution, marketing, planning and budgeting, team leadership, strong organizational and interpersonal skills with a strong ability to manage multiple projects simultaneously.
• Marketing professional experienced in creating, executing, and analyzing online and traditional marketing programs for established companies.
• Brand Management: Brand Positioning, Merchandising, Pricing Models, POP/POS Support, Advertising Campaigns, Customer Loyalty Programs.

• Responsible on several brand reports. (Ladies Handbag, backpack, Travel accessories, Headwear)
• Analysis monthly/yearly sales report.
• Assist manager to analyze sales for next purchase order.
• Prepare coming season order base on sale analysis, market trend/need.
• Prepare Open To Buy and MOT list.
• Marketing research and market survey for assigned brands.
• To assist Brand Manager in planning, coordinate and implement marketing plan and promotion activities.
• Monitor, review and report on all marketing activity.
• Prepares business forecasts, propose price quotations.
• As merchandiser to distribute goods, issue transfer note and monitor stock volume.
• Manage and maintain Facebook & Instagram accounts.
• Work closely with operation and inventory teams.
• Client management to maintain brand reputation and product development.
• Follow up defective products. (defective sales/Incident Report)
• Attend business conference to increase product knowledge and take part in purchasing process.
• Engage with blogger, media and companies for sponsorship or product seeding.
• Assist in new store opening and fair.
• Assist in store visual merchandiser.

• Assist on several concerts, promo tours and press conference.
• Media monitoring.
• Prepare marketing report.
• Dealing with media and journalist (Newspaper, Radio, TV, Magazine).
• Dealing with sponsorship.
• Prepare promotion material (Poster, promo tour backdrop, Flyer).
• On-ground management.