Fiona Chua
Summary
Dynamic and enthusiastic Project Manager adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
18
18
years of professional experience
Work History
Program Manager
Hogarth
06.2023 - Current
- Own and manage project resourcing for all projects, including project assignments, capacity, and change management.
- Participate in project kickoffs, content meetings, reviews, and other project-based meetings.
- Quality control to ensure all work is produced to the highest quality standards.
- Create and analyze production and capacity reports.
- Facilitate relationships between external and internal partners & stakeholders, ensuring up-to-date information is communicated.
- Manage scope of content and communicate scope and timing fluctuations to all stakeholders.
- Build relations and work effectively with many stakeholders.
Project Account Manager
Engine Studios
12.2021 - 01.2023
- Client account manager, key contact point between creative team, development team, vendors and client
- Troubleshooting & problem-solving website issues (Shopify)
- Provided copywriting for websites, social media channels, eDM (MailChimp, HubSpot) for internal marketing & for clients
- Supported with social media ads for internal projects
- Suggest site and workflow improvements by researching on different apps and solutions for clients
- Provide support to liaise with Shopify or app developers with regards to issues & queries clients may face or have
- Proofread content & recommend revisions to be made for client’s legal team with regards to online clauses
- Take calls with potential clients to understand their brief & requirements and to prepare the quotations accordingly.
Marketing Project Manager
Arts House Limited
01.2019 - 01.2021
- Key contact point between creative team, inter-departments & external partners, vendors & freelancers
- Source & looked for partners to collaborate with to cross-promote festivals
- Plan, manage and execute festival requirements & marketing campaigns while ensuring projects are delivered within timeline & scope, with the ability to be flexible and fluid in the event of a crisis, to do quick turnarounds
- Lead, supervise and oversee the prioritisation of workflow to members within the team
- Oversee & execute all collaterals islandwide & online (ATL & BTL)
- Day to day also involves creating & submitting PRPO & invoices, as well as budget tracking for vendor engagement jobs
- Prepare & review contracts and NDA for and from vendors & agencies for pitches & awards
- Manage 3 quotes process end to end from calling for quotes to review & recommendation
- Writing of justifications & waiver papers as and when required for vendors & suppliers, to be submitted to finance team.
Integrated Solutions Manager
StarHub Limited
01.2017 - 01.2018
- Conceptualise & execute Sales brief for 360 campaigns
- Conceptualise & put together creative solution packages for Sales team
- Identify & work with influencers & external agencies to executive creative campaigns
- Plan and strategize content calendar
- Work closely with internal and external production and OAP teams on video content for campaigns.
Creative Specialist
Clear Channel Singapore
01.2016 - 01.2017
- As part of the Marketing team, I designed and conceptualized ideas from client’s brief onto the outdoor media platforms (bus-shelters & buses) under the CREATE portfolio (print & digital)
- Worked closely with Sales team to engage and support client briefs
- Project, vendor management & execution of CREATE campaigns from conceptualisation to proof of deliver (POD)
- Provide overall creative service & content creation for the team, including copywriting & assisted with analysing the behaviour of content and posts
- Day to day involves creating & submitting PRPO & invoices, budget tracking for vendor engagement jobs
- Managing the 3 quotes process; from sourcing of vendors, brief, review of quote to recommendation for selected vendor.
Digital & Social Media Specialist
WWF-Singapore
01.2015 - 01.2016
- Website, Social Media & eDM management – updates & analytics to boost reach
- Planned & prepared content calendar for social media channels, as well as for eDMs (MailChimp)
- Managed boosting of posts as and when required, based on performance
- Content creation (visual & editorial), strategy and execution for various social media platforms
- Conducted social listening and monitor campaign flows via Hootsuite & Socialbakers
- Identify and engage social media influencers to support campaigns
- Analysed results from traffic from social media posts, as well as eDM behaviour & compiled findings to share with the team during update meetings.
Digital Producer
motion – the creative influence
01.2013 - 01.2014
- Managed projects from conceptualisation to execution (360)
- Managed internal relationships and work flow & timelines with creative team and colleagues for projects
- Managed external client, partner and vendor relationships
- Developed and pitched campaign to clients
- Managed & strategized web & social media plans internally & externally.
Marketing Manager
LAMC Productions
01.2012 - 01.2013
- Conceptualized and executed budget friendly 360 marketing plans for shows
- Identified new partners & sponsors to execute marketing plans
- Plan and led proactive pitches to partners
- Managed international artistes relationship with great discretion
- Provided onsite planning & support.
Senior Digital Marketing Executive
Sony Music Singapore
01.2010 - 01.2012
- Managed key telco partner relationships
- Developed and strategized exclusive promotions for partners with key releases
- Managed social media accounts with content creation
- Worked with inter-departments to fulfil campaign deliverables
- Source and identify partners to develop business
- Manage artistes and support promotional activities and events on-ground.
Digital Campaign Coordinator
MTV Asia
01.2007 - 01.2009
- Managed relationships with internal teams to ensure execution of Pan Regional projects
- Communicate with local teams in China, Taiwan, India, Thailand, Korea, Japan & Australia to synergize the fulfilment of online sponsorship commitments
- Analysis and reporting of campaign, including pageviews of site and Ad results
- Provide editorial support in photography and written reviews for concerts, albums and movies
- Raised & managed team’s PRPO.
Education
Advanced Diploma in Communication Design -
LASALLE-SIA, College of the Arts
01.2006
Skills
- Campaign Management
- Creative vision
- Effective Communication
- Live Events
- Project Scheduling
- Project Management
- Problem-Solving
- Vendor coordination
Websites
Skillsets
Asana, Wrike, Photoshop (basic), Illustrator (basic), Canva, Shopify, Microsoft Office, Keynote
Freelance
- The Body Shop APAC Brand Showcase (Nepal), Producer/Project Manager, 2018
- PINC Inc., Creative Director, 2018
- Singapore Grand Prix, VIP Artiste Liaison Officer, 2018/19/23
- Hilton APAC Conference, Project Manager, 2018
- Archetype, Digital Producer, 2023
- The Teeth Co, Events Producer – Heineken 360, 2023
- UOB Townhalls, Co-Producer
- NTUC FairPrice Group, Townhall Co-Producer
Timeline
Program Manager
Hogarth
06.2023 - Current
Project Account Manager
Engine Studios
12.2021 - 01.2023
Marketing Project Manager
Arts House Limited
01.2019 - 01.2021
Integrated Solutions Manager
StarHub Limited
01.2017 - 01.2018
Creative Specialist
Clear Channel Singapore
01.2016 - 01.2017
Digital & Social Media Specialist
WWF-Singapore
01.2015 - 01.2016
Digital Producer
motion – the creative influence
01.2013 - 01.2014
Marketing Manager
LAMC Productions
01.2012 - 01.2013
Senior Digital Marketing Executive
Sony Music Singapore
01.2010 - 01.2012
Digital Campaign Coordinator
MTV Asia
01.2007 - 01.2009
Advanced Diploma in Communication Design -
LASALLE-SIA, College of the Arts
Similar Profiles
PRU PRU null
Lead Editor for Mexico at HogarthLead Editor for Mexico at Hogarth
GURUPRASATH RGURUPRASATH R
Senior Librarian - Digital Asset Management at HogarthSenior Librarian - Digital Asset Management at Hogarth
HERNAN PEDRO SAMPOHERNAN PEDRO SAMPO
Chief Content Officer at HogarthChief Content Officer at Hogarth