Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Ferdy Nandes

Ferdy Nandes

Summary

Results-driven commercial leader with extensive experience in strategic sales leadership and operational excellence. Proven track record in driving growth, market expansion, optimizing processes, and fostering team collaboration. Exceptional skills in strategic planning, financial management, and stakeholder engagement. Adaptable and reliable, consistently achieving high-impact results in dynamic environments. Experience in big tech companies and startups.

Overview

19
19
years of professional experience

Work History

Vice President Sales

Aspire
11.2022 - Current
  • Company Overview & Industry: Fintech, Financial Services, Software SaaS, Digital Payments, AI
  • Leadership Management: Oversees the commercial sales operations in APAC (SEA, HK/CN, AU, JP, KR) to set up the office, GTM, new business strategy, partnerships program with banks/fintechs, product development, territory plan and priority for the business
  • Team Management: Lead commercial GTM organization of 58 people consist of Account Executives, BDRs, Partner Management/Reseller, Account Management, Digital Marketing, Sales Ops and Sales Enablement with 7 managers as direct reports together with second and third-layer managers
  • GTM: Manage the P&L and all commercial aspects including partnership deals/program, product market fit, revenue models, budgeting, deal structure, pricing, sales pipeline, forecast, MEDDIC, SPIN
  • Market Segmentation: SMB, Startups and Enterprise
  • Brand Awareness: Represent Aspire at conference, TV (CNBC), radio and other events/media
  • Business Growth/Achievement: Growing the business by 8x for the past 24 months with ARR >$45M
  • Reporting to the CEO and part of the executive leadership team
  • Reason for leaving: change of company direction to focus on US and UK

Director - Head of Sales, APAC

Xero
08.2021 - 08.2022
  • Company Overview & Industry: Cloud SaaS, Accounting, Fintech/Payment and Digital Transformation
  • Leadership Management: Responsible for the sales organization consists of Account Executives, Partner Management/Reseller, Account Management, Sales Strategy/Operations and Sales Enablement
  • GTM: Manage the P&L for APAC sales department, lead analysis of business performance to identify future roadblocks and provide accurate business reporting to the management
  • Sales Strategy: Present strategic recommendations to leadership team for decision making, merger/acquisition, partnership with VC, reseller/alliances and consulting firms
  • Team Management: Part of APAC Leadership Team, managing team of 42 people with 5 managers as direct reports
  • GTM: Develop the Go to Market strategy and market expansion plan to grow the APAC business
  • Strategic Partnership: Launched Xero marketplace to grow the SMB ecosystem app platform
  • Market: Southeast Asia, India, Hongkong, Taiwan, Korea and Japan
  • Market expansion: Expanded the business to Hong Kong, Philippines and Malaysia
  • Achievement: Grew business by 2x with ARR $25M & net profit $10M
  • Reason for leaving: company downsizing

Head of Advertising Sales - SEAHKTW & Head of APAC Gaming

Apple
03.2020 - 08.2021
  • Company Overview & Industry: Adtech, Digital Advertising and Mobile App
  • Responsible for account executives, account management, channel sales and business development function for Apple Search Ads across South East Asia
  • Managing 2 Team Leads, 8 Account Executives, 8 Account Managers and Agency Partner. Reporting to the Head of Ads Platform APAC
  • Working with VC and Startups Ecosystems
  • Develop the GTM strategy, plan and key initiatives to penetrate and grow SEA, HK and TW region
  • Leading the APAC Gaming team (SEA, JP, KR, ANZ, HK, TW, IN, ANZ) to grow the gaming vertical
  • Hiring and setting up the Singapore office for Apple Ad Platform SEA
  • Grow the revenue by 10x with quarterly revenue $30M

Head of Mid-Market and SMB Indonesia and Philippines

Facebook
04.2016 - 03.2020
  • Company Overview & Industry: Digital Advertising, Cross Border/Social Commerce and Social Media
  • Responsible for the revenue, sales, account management, agency partnership and business development function for Emerging Business/Mid-Market, Start Ups and SMB clients for Indonesian and Philippines markets
  • Develop an overall vision, strategy, and execution plan with specific revenue and growth objective for Indonesia and Philippines markets
  • Manage day-to-day operations, strategic prioritization, goal setting, careers, performance management, and growth of team members
  • Represent Facebook in conference/summit, TV/radio/newspaper interview, press conference and digital/marketing/e-commerce association
  • Products: Facebook Ads, Instagram, Messenger, WhatsApp, Creatives, Branded Content/Influencer Marketing and Audience Network
  • Managing 10-12 people from Business Development, Account Managers and Partner Managers. Reporting to the Director of Southeast Asia
  • Grow the business by 12 with quarterly revenue of $60M

Senior New Business Sales Manager

Google Asia Pacific
10.2014 - 04.2016
  • Company Overview & Industry: Technology, Digital Advertising and E-Commerce
  • First role managing Indonesia acquisition sales team to acquire new business from various industries such as travel, e-commerce, digital agencies, FMCG and financial services
  • Second role managing the mobile app developers and game publishers acquisition team across APAC
  • Strengthen the relationship to increase the market penetration. Represent Google and become a speaker in conference, business function or another event
  • Solution Selling for AdWords (SEM, GDN, Gmail Ads), YouTube, Double Click, Admob
  • Awarded Googler of the year based on the sales result and demonstrating Google culture

Regional Sales Manager APAC

Skyscanner
03.2014 - 10.2014
  • Company Overview & Industry: Online Travel, E-Commerce and Hospitality
  • Managing APAC region (SEA, JP, KR, HK, TW, IN, ANZ) and create strategic plan to penetrate South East Asia and APAC region. Reporting to General Manager of APAC to build the sales team
  • Responsible for the revenue, manage and grow the global accounts/tier 1 airlines (SIA, MAS, Garuda Indonesia etc.), OTAs, hotel and strategic partners in South East Asia
  • Managing 4 talents consist of 2 Account Managers and 2 Sales Executives
  • Received CEO's award as one of the global top sales leaders


Country Sales Manager

LinkedIn
01.2013 - 03.2014
  • Company Overview & Industry: HR tech, Social-Media and Recruitment
  • Create business plan, priorities and go to market strategy to enter Indonesian market
  • Responsible for setting up sales and delivery operations in Indonesia and pursuing strategic net new revenue and logos from Mid-Market and SMB clients
  • Product: LinkedIn Talent Solutions

Sales Manager

American Express Intl Inc
09.2010 - 01.2013
  • Company Overview & Industry: Banking, Financial Services, Corporate Cards, Expense Management
  • New Customer Acquisition for Corporate Payment Solutions in B2B space for Mid-Market and SME in Singapore to capture Travel & Entertainment expenses and non-Travel & Entertainment expenses
  • Develop relationships across channel distribution partners e.g., Travel Agents, Expense Management Providers, e-Commerce, Consultants, etc
  • Awarded President Club and part of the global top sales

Regional Business Development Manager

Neo Edge
06.2008 - 09.2010
  • Company Overview: Industry: Advertising, Events Management and Business Consultancy
  • Managing a team of 6 sales executives to sell corporate training, workshops and conferences.
  • Penetrate new and untapped market across APAC, Middle East and Africa.
  • Responsible for the hiring of sales executives in the company.

Inside Sales Executive

Charlton Media Group Ltd
12.2005 - 05.2008
  • Company Overview & Industry: Advertising, Events Management and Media Agency.
  • Selling ads and corporate events to IT, Telco and Financial Services companies across APAC
  • Consistently hitting monthly sales target
  • Industry: Advertising, Events Management and Media Agency.
  • (Part Time)

Education

MBA - Business

Northumbria University
United Kingdom
04-2015

Bachelor of Science - Business

University of London
United Kingdom
08-2008

Skills

  • Sales & Team Leadership
  • Market Expansion
  • Relationship building
  • Decision-making
  • Go-to-Market Strategy
  • Complex Problem-solving
  • Strategic planning
  • Business development
  • Results-driven
  • Account management
  • Negotiation and persuasion
  • Presentations

Languages

English
Bilingual or Proficient (C2)
Indonesian
Bilingual or Proficient (C2)
Malay
Advanced (C1)
Chinese (Mandarin)
Beginner (A1)

Timeline

Vice President Sales

Aspire
11.2022 - Current

Director - Head of Sales, APAC

Xero
08.2021 - 08.2022

Head of Advertising Sales - SEAHKTW & Head of APAC Gaming

Apple
03.2020 - 08.2021

Head of Mid-Market and SMB Indonesia and Philippines

Facebook
04.2016 - 03.2020

Senior New Business Sales Manager

Google Asia Pacific
10.2014 - 04.2016

Regional Sales Manager APAC

Skyscanner
03.2014 - 10.2014

Country Sales Manager

LinkedIn
01.2013 - 03.2014

Sales Manager

American Express Intl Inc
09.2010 - 01.2013

Regional Business Development Manager

Neo Edge
06.2008 - 09.2010

Inside Sales Executive

Charlton Media Group Ltd
12.2005 - 05.2008

MBA - Business

Northumbria University

Bachelor of Science - Business

University of London

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Ferdy Nandes