Summary
Overview
Work History
Education
Skills
Timeline
Generic

FATIMAH RAFI

RETAIL SALES

Summary

Dynamic leader with proven expertise in sales planning, supervision, and exceptional customer service at Victoria's Secret. Excelled in inventory management and team leadership, enhancing store operations and customer satisfaction. Skilled in marketing and visual merchandising, significantly increasing customer traffic. Demonstrates adaptability and strong organizational skills, driving team success and store performance.

Overview

6
6
years of professional experience

Work History

Senior Sales Associate/Lead Visual Merchandiser

Victoria's Secret
04.2024 - Current

Sales:

  • Provided outstanding customer service by responding to inquiries and resolving concerns effectively.
  • Developed loyal customer base by building rapport through personalized service and tailored recommendations
  • Enhanced store sales through exceptional customer service and expert knowledge of products and its benefits.

Certified Bra Specialist;

  • Educating customers on the latest innovations in bra technology, designs and types. Addressing concerns and resolving issues promptly and professionally. Establishing rapport with clients and offering personalized recommendations based on their preferences and needs.
  • Improved customer satisfaction by providing personalized bra fittings and recommending suitable products.

Visual Merchandising:

  • Maintained a visually appealing store environment through regular merchandising and display updates.
  • Coordinate with Marketing Team and Manager to ensure event runs smoothly, such as product availability, store layouts and display purposes according to store reports; best sellers etc.
  • Increased customer traffic through effective window displays, entrances displays that showcased new products, promotions.
  • Participated in store events, showcasing new merchandise collections to drive interest and generate buzz among clientele. Set ups booths for marketing purposes.
  • Trained and supervised junior team members in visual merchandising techniques for consistent brand and standard display across the store.


Retail Store Supervisor

6IXTY8IGHT
12.2018 - 03.2024
  • Managing and overseeing store operation.
  • Managing staff roster, headcounts, payrolls and leaves.
  • Liaise with HR with any urgent matters, Leave Applications, Resignations, Hiring.
  • Ensure SOPs are followed in store with proper attire and ready to serve attitude.
  • Visual Merchandising, changes in store layout.
  • Inventory stocks count and adjustment. Daily inventory to prevent losses, internal/external theft.
  • Weekly/Monthly Sales, KPIs report.
  • Handling of any customer-related issues, such as returns/complaints.
  • Enhanced customer satisfaction by providing exceptional service and addressing concerns promptly.
  • Guided and motivated night team by establishing and communicating responsibilities and duties to each team member.
  • Conducted inventory analysis to determine optimal stock levels.
  • Determined layout of store merchandise for visual appeal to consumers.
  • Answered product questions and assisted customers in selection and checkout.

Education

No Degree - SECURITY TECHNOLOGY

ITE COLLEGE WEST
SINGAPORE
04.2001 -

Skills

Sales planning & supervision

Timeline

Senior Sales Associate/Lead Visual Merchandiser

Victoria's Secret
04.2024 - Current

Retail Store Supervisor

6IXTY8IGHT
12.2018 - 03.2024

No Degree - SECURITY TECHNOLOGY

ITE COLLEGE WEST
04.2001 -
FATIMAH RAFI RETAIL SALES