Fathima Sabra Abu Ubaidah
Colombo 06
Summary
Proactive professional with 8+ years of experience and a proven knowledge of strategic business planning, organizational culture, and new business development & consumer services. Aiming to leverage my skills to successfully excel in the corporate world.
Overview
14
14
years of professional experience
Work History
Manager- Sales & Marketing
IIRM Lanka Insurance Brokers Pvt Ltd
10.2024 - 08.2025
- Led cross-functional teams to enhance operational efficiency and achieve strategic objectives.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
- Fostered partnerships with industry leaders, enhancing company's reputation and creating new business opportunities.
- Developed and executed marketing strategies that effectively communicated brand values, increasing brand recognition.
- Managed resource allocation effectively, optimizing team performance and project delivery timelines.
- Established key performance indicators (KPIs) to monitor progress, enhancing accountability and transparency within operations.
- Accomplished multiple tasks within established timeframes.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Developed and maintained relationships and was in charge of cross selling.
Manager- Sales & Marketing
Colombo Institute of Research & Psychology
10.2022 - 09.2024
- Developed and implemented marketing strategies to enhance brand visibility and market penetration.
- Led cross-functional teams to execute promotional campaigns, ensuring alignment with sales objectives.
- Analyzed market trends and customer feedback to refine product positioning and messaging.
- Managed budgets for marketing initiatives, optimizing resource allocation for maximum impact.
- Cultivated relationships with key stakeholders to drive collaboration on joint marketing efforts.
- Mentored junior staff in best practices for sales techniques and customer relationship management.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
Hub Ground Services
Qatar Airways
12.2018 - 09.2022
- Providing a seamless 5star airport service to all Qatar Airways customers traveling through the Hamad International Airport, Doha.
- Fluent in Check-in, Boarding, Arrivals & Transfer procedure and proven expertise in Transfers and disruption handling.
- Maintaining a high level of professionalism whilst maintaining safety and security with an excellent on-time performance.
- Multi-tasking, and fast decision-making capabilities during challenged times.
- Inform customers of essential travel information, such as travel times, transportation connections, and medical and visa requirements & regulations.
- Trace lost, delayed, or misdirected baggage for customers.
- Provide clients with assistance in preparing required travel documents and forms.
- Refer unresolved customer grievances to designated departments for further investigation and to ensure that appropriate changes were made to resolve customers' problems.
Senior Education Consultant
Colombo Institute of Research & Psychology
01.2017 - 01.2018
- Identified new student bases and propose courses to serve their career path.
- Participated at industry education fairs, and training seminars to gather information, introduce programs and courses, expand network of contacts, and increase knowledge.
- Advise students on issues such as course selection, progress toward graduation, and career decisions.
- Participated in student recruitment, selection, and admission, making admissions recommendations when required to do so.
- Promoted the university by participating in community, state, and national events or meetings, and by developing partnerships with industry and secondary education institutions.
- Coordinated the production and dissemination of university publications such as course catalogs and class schedules.
- Planed and promote sporting events and social, cultural, and recreational activities.
Assistant Manager - Sales & Marketing
United Ventures
01.2015 - 01.2016
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Confer with clients to provide marketing or technical advice.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Assistant Manager - Sales & Marketing
Assist Card
01.2015 - 01.2015
- Oversee regional and local sales managers and their staffs.
- Resolve customer complaints regarding sales and service.
- Review operational records and reports to project sales.
Event Planner
Event Horizon
01.2012 - 01.2014
- Evaluate and select providers of services according to customer requirements.
- Meet with sponsors and organizing committees to plan scope and format of events, to establish and monitor budgets, or to review administrative procedures and event progress.
- Consult with customers to determine objectives and requirements for events such as meetings, conferences, and conventions.
- Coordinate services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing and event security.
- Monitor event activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise.
- Read trade publications, attend seminars, and consult with other meeting professionals to keep abreast of meeting management standards and trends.
- Design and implement efforts to publicize events and promote sponsorships.
- Direct administrative details such as financial operations, dissemination of promotional materials, and responses to inquiries.
Education
HND - Systems Development
IDM Nation's Campus
Colombo, Sri Lanka01.2016
BTEC National Certificate - Jewelry Design
Academy of Design
Colombo, Sri Lanka01.2011
Secondary Education - undefined
Royal Institute Int'l School
Colombo, Sri Lanka01.2009
Certificate In Pastry & Bakery
Sharmila's Cookery Academy
Sri Lanka09-2024
Skills
- English - Fluent (oral & written)
- Sinhala - Oral & written
- Hindi - Oral conversational
- Teamworking & leadership
- Creative & innovative
- Motivational Inspirator & a confident presenter
- Quick learner and a multitasker
- Amadeus; Althea Customer Management
- Microsoft office 365
- Microsoft Teams
- Zoom video conferencing
Timeline
Manager- Sales & Marketing
IIRM Lanka Insurance Brokers Pvt Ltd
10.2024 - 08.2025
Manager- Sales & Marketing
Colombo Institute of Research & Psychology
10.2022 - 09.2024
Hub Ground Services
Qatar Airways
12.2018 - 09.2022
Senior Education Consultant
Colombo Institute of Research & Psychology
01.2017 - 01.2018
Assistant Manager - Sales & Marketing
United Ventures
01.2015 - 01.2016
Assistant Manager - Sales & Marketing
Assist Card
01.2015 - 01.2015
Event Planner
Event Horizon
01.2012 - 01.2014
BTEC National Certificate - Jewelry Design
Academy of Design
Secondary Education - undefined
Royal Institute Int'l School
HND - Systems Development
IDM Nation's Campus
Certificate In Pastry & Bakery
Sharmila's Cookery Academy
References
References available upon request
Disclaimer
I certify that all information contained in this resume is accurate and true to the best of my knowledge and belief.
Fathima Sabra Abu Ubaidah
(Applicant)