Fathiah Abdul
Summary
Adaptable and results-driven professional with extensive experience in hospitality, FMCG, banking, and mobile advertising. Currently serving as a yield manager at a global AdTech company, successfully spearheading revenue operations.
Overview
1
1
year of professional experience
Work History
Senior Yield Manager (Senior Sales Operations)
Digital Turbine
05.2024 - Current
- Lead revenue operations across APAC & EMEA for On-Device Services (Ignite)
- Successfully oversaw the launch of new partnerships with major players in APAC and EMEA, including Xiaomi, A1 Telekom, Nokia, Telefonica, Bouygues, and Motorola
- Played a pivotal role in closing the Motorola Global deal, serving as a key driver on the core team responsible for securing a deal that is projected to generate 40% of international revenue across LATAM, APAC, and EMEA regions.
- Consistently delivered outstanding results by driving significant revenue and partnership growth with global partners, achieving 120% of revenue targets every quarter.
Media Account Manager
Gyro
03.2024 - 04.2024
- Developed and implemented media strategies for high-yield brands such as Standard Chartered, Microsoft, and Facebook
- Led and drove end-to-end media operations across 30 markets for Standard Chartered's 'One Belt, One Road' initiative, effectively collaborating with internal and external stakeholders in planning, optimization, and reporting
- Facebook Blueprint Certified Planner, demonstrating expertise in strategic planning and execution on the platform.
Senior Media Planner
Carat Media
05.2024 - 02.2024
- Led and managed digital media planning and buying for esteemed clients including L'Oréal Group, Mastercard, and Ferragamo
- Demonstrated a strong analytical approach to devising media planning strategies and managing campaigns effectively
- Certified as a Google Digital Guru with Blue & Green Certification, validating expertise in digital marketing strategies and execution.
Marketing Specialist
Flight Centre
05.2024 - 04.2024
- Led and managed comprehensive marketing content strategies across various digital platforms, encompassing email, social media, website, and four physical stores in Singapore
- Pioneered and executed the first 'Virtual Reality' experience campaign in the Singapore travel industry, with the launch of the flagship store in November 2015.
Education
Career Kickstart Program (6 months) -
Centre for Cybersecurity
01.2023
Bachelor of Business (Marketing) -
Royal Melbourne Institute of Technology (RMIT)
04.2012
Skills
- Account Management
- Strategic Planning
- Analytical Reporting
- Revenue Operations
- Digital Marketing
- Marketing Strategy
- Campaign Management
- Lead Generation
Voluntaryexperiences
- Founded 'For Our Little Furry Friends', raising funds for animal shelters.
- Led Project RockNoida with NUS Humanitarian Affairs, teaching English to underprivileged students at Nai Disha Free School in India. Also raised $10,000 as a Corporate Fundraiser for the team.
- Served as a Smart Nation Ambassador, helping raise digital awareness in Singapore as the country advances into the digital era.
Timeline
Senior Yield Manager (Senior Sales Operations)
Digital Turbine
05.2024 - Current
Senior Media Planner
Carat Media
05.2024 - 02.2024
Marketing Specialist
Flight Centre
05.2024 - 04.2024
Media Account Manager
Gyro
03.2024 - 04.2024
Career Kickstart Program (6 months) -
Centre for Cybersecurity
Bachelor of Business (Marketing) -
Royal Melbourne Institute of Technology (RMIT)
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