Farzanah Parwaze

As a Sales Operations Support Manager, I play a pivotal role in optimizing sales operations to achieve peak efficiency and effectiveness, driving growth, and meeting organizational goals through:

• Team Leadership : Directing and guiding a dedicated sales support team, I oversee recruitment, training, and goal alignment to ensure peak performance and cohesive team dynamics.
• Process Enhancement : Spearheading the development and implementation of streamlined processes, refining tools, CRM systems, and technologies to amplify sales efficiency and productivity.
• Data Analysis and Insights : Leveraging comprehensive sales data analysis to generate actionable reports, empowering strategic decision-making, and accurately forecasting future sales trends and opportunities.
• Sales Enablement : Providing direct support to the sales team by resolving inquiries, addressing customer issues, and facilitating seamless interdepartmental communication to enhance overall sales effectiveness.
• Strategic Forecasting and Planning : Collaborating with sales leadership to craft and execute robust sales strategies, setting ambitious yet achievable targets, and establishing comprehensive plans for attainment.
• Training and Skill Development : Orchestrating targeted training sessions, equipping the sales team with cutting-edge tools, processes, and sales methodologies to drive consistent success.
• Technology Integration : Working closely with IT teams to introduce and integrate innovative sales technologies, optimizing CRM and automation tools for maximum efficiency.
• Performance Metrics Oversight : Defining and monitoring key performance indicators (KPIs), evaluating sales team performance, and providing actionable insights for continuous improvement.
• Cross-Functional Collaboration : Fostering seamless alignment among departments—including marketing, finance, and operations—to synchronize strategies and bolster sales initiatives.

My role is fundamental in ensuring a well-oiled sales machinery, providing unwavering support, optimizing processes, harnessing technology, and leveraging data to propel growth and achieve corporate objectives.

• Presenting Products : Showcasing clothing items in an engaging and detailed manner.
• Audience Interaction : Engaging with viewers by answering questions and taking feedback in real-time.
• Technical Setup : Setting up and managing streaming equipment, lighting, and software.
• Content Preparation : Planning and organizing the live stream, including selecting products and preparing talking points.
• Sales Promotion : Highlighting special offers, discounts, and promotions.
• Order Processing : Providing clear instructions on how viewers can purchase the items being showcased.
• Brand Representation : Representing the brand professionally and positively.
• Feedback Incorporation : Taking and incorporating viewer feedback to improve future streams.

• Leadership & Team Management : Led a team of Store Managers and Sales Associates, fostering motivation and productivity.
• Sales & Revenue Growth : Developed effective sales strategies, contributing to increased revenue in the assigned area.
• Visual Merchandising : Implemented impactful visual merchandising techniques to drive sales and align with brand messaging.
• Inventory Management : Monitored inventory levels, reducing stockouts through efficient ordering processes.
• Customer Service Excellence : Prioritized a customer-centric approach, resulting in improved satisfaction scores.
• Operational Efficiency : Implemented streamlined processes, reducing costs while maintaining service quality.
• Training & Development : Conducted training programs for product knowledge, sales techniques, and customer service.
• Key Achievements : Successfully launched DIY Flip Flop, leading to a notable increase in sales.