Farid Amir
Enterprise Sales Professional
Singapore
Summary
Dynamic and results-oriented solution sales executive with a proven track record of closing strategic opportunities across Asia. Forward-thinking and results-driven sales leader with over 10 years of experience in consultative selling, account management, and channel building. Demonstrated ability to drive revenue growth and exceed sales targets through effective relationship building, solution positioning, and negotiation skills. Adept at identifying customer needs, developing tailored solutions, and delivering exceptional customer service to drive client satisfaction and loyalty.
Overview
11
11
years of professional experience
8
8
Certifications
Work History
Regional Sales Manager
Mastek Systems (Singapore) Pte Ltd
09.2022 - Current
- Develop strategic business plans for Oracle and Digital Practices to enhance Mastek's market presence in the region
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Manage alliances and spearhead go-to-market initiatives, including business relationship management and solution packaging
- Directly report to Senior Vice President, overseeing operations across Southeast Asia (SEA)
- Drive revenue generation for Oracle Fusion Enterprise Solutions (ERP, EPM, HCM, CX, Procurement, Fusion Analytics Cloud) and cloud native services
- Lead the establishment of new non-linear solutions tailored for the SEA market, with a focus on App Modernization, Data infrastructure, and DevOps consulting services
- Developed an engagement framework for ServiceNow and Salesforce practices to increase awareness among principal partners
- Developed proposals for client engagements in a number of different initiatives, from Proof of Value to business integrated value based
- Led multiple marketing campaigns targeting Singapore, Malaysia, and Indonesia to generate leads.
Senior Sales Manager
Cloud4C Singapore Pte Ltd
04.2021 - 08.2022
- Supported local initiatives to capture market share by promoting core offerings such as multi-cloud platforms, SAP S/4 Migration, Business Planning and Consolidation (BPC), RISE with SAP, and SAP HANA Enterprise Cloud (HEC)
- Functioned as the local alliance manager for Microsoft and SAP, tasked with establishing a local delivery team to support solution engagements
- Developed business plans and marketing strategies for identified verticals (industries) through market opportunity assessments, competitive analysis, and round-table events
- Conducted weekly pipeline management reviews with country sales teams, followed by monthly updates to headquarters.
- Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
Solution Sales Account Manager
3D Networks Singapore Pte Ltd
08.2020 - 03.2021
- Reported directly to the Head of Global Account Management (GAM) and implement a cross-sell campaign targeting global opportunities for Facility Management Software
- Tasked with upselling cloud-based solutions for network and automation software, focusing on key named accounts across commercial and government-linked corporations
- Acted as the Local Solution Seller, responsible for marketing consulting services based on the Digital Transformation Narrative
- Developed a B2B customer strategy to enhance profitable customer behavior through relationship management, customer cultivation, engagement, and retention initiatives.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
Solution Specialist
Nippon Telegraph and Telecom (Singapore) Pte Ltd
07.2018 - 07.2020
- Marketed Enterprise Applications and supporting solutions to key named accounts and Japanese MNCs
- Led marketing campaigns to raise awareness of NTT's post-merger branding and services within the financial and manufacturing sectors
- Developed business plans and sales strategies for identified verticals (industries), utilizing market opportunity assessments, competitive analysis, marketing programs, and go-to-market initiatives
- Tasked with establishing a new IBM application practice within the business unit and successfully conducted enablement exercises for the internal pre-sales team
- (Product coverage includes FileNet ECM, CloudPak, IBM Analytics Stack).
- Applied advanced analytical skills to assess system performance data, identifying areas for improvement and optimizing solution effectiveness.
- Increased revenue by over achieving quota by 14% for the first year, and paved for a forecasted managed services opportunities in the next FY
Sales Director
Hypercube Consulting Pte Ltd (Formerly known as IDoX Pte Ltd)
02.2017 - 06.2018
- Marketed SAP Business Applications (BPC/BW, By Design, S4 HANA) to targeted mid-market accounts
- Developed and executed campaigns to engage decision makers within assigned territory
- Conducted consultative sales calls, promoting a 'quick start' solution bundle, employing a Land and Expand Approach strategy.
- Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization's goals.
Sales Manager
Crayon (SEA) Pte Ltd
02.2016 - 02.2017
- Marketed consulting services (Software Life-cycle Management) to mid-market enterprises
- Recruited potential resellers as Microsoft's Cloud Solution Providers
- Collaborated with key software vendors to promote Crayon's 'Counter-Audit' assessment, targeting SMEs and a select group of multi-nationals
- Focused on selling IBM's cloud solutions to drive recurring revenue and cross-sold Software Asset Management Services.
Business Development Manager
CHASSASIA (Singapore) Pte Ltd
07.2013 - 01.2016
- Marketed Microsoft's cloud suite to the commercial sector, enhancing total transacted revenue
- Cross-marketed implementation services alongside Microsoft products
- Led a joint-pursuit cloud initiative with software vendors, promoting Customer Immersion Program (CIE) to transition On-premise clients to cloud solutions
- Generated weekly pipeline and funnel reports for management review during monthly and quarterly business reviews.
Education
Bachelor of Arts - Finance
Coventry University
SingaporeSkills
Client Relationship Management
Enterprise Solutions
Cloud Services
Account Management
Market Analysis
Sales Leadership
Forecasting and Reporting
Project Management
Upselling and Cross Selling
Websites
Certification
SPIN by ISS, Singapore - Oct 2018
Languages
Malay
Upper intermediate (B2)
Indonesian
Intermediate (B1)
Timeline
Regional Sales Manager
Mastek Systems (Singapore) Pte Ltd
09.2022 - Current
Senior Sales Manager
Cloud4C Singapore Pte Ltd
04.2021 - 08.2022
Solution Sales Account Manager
3D Networks Singapore Pte Ltd
08.2020 - 03.2021
Solution Specialist
Nippon Telegraph and Telecom (Singapore) Pte Ltd
07.2018 - 07.2020
Sales Director
Hypercube Consulting Pte Ltd (Formerly known as IDoX Pte Ltd)
02.2017 - 06.2018
Sales Manager
Crayon (SEA) Pte Ltd
02.2016 - 02.2017
Business Development Manager
CHASSASIA (Singapore) Pte Ltd
07.2013 - 01.2016
Bachelor of Arts - Finance
Coventry University
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