Farah Yaasmeen Binte Mohd
Singapore
Summary
Dedicated communications professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
2
2
Languages
9
9
years of post-secondary education
3
3
years of professional experience
Work History
Executive, Media Relations
SMRT Corporations
Singapore
10.2019 - Current
- Part of team that managed the corporate and public of SMRT through multi-faceted strategic communications, as well as handled many high-profiled crises in the company
- Spearheaded several SMRT public engagement/outreach campaigns, and played a key support role in many milestone campaigns across multiple platforms.
- Skilled in core functions of media relations, engagement and project management. Certified in Business Continuity Management and Planning for businesses.
- Heavily experienced in managing multiple stakeholders' interests across departments, leadership and governments.
Assistant Manager
Infocomm Media Development Authority
Singapore
06.2018 - 09.2019
- Rolled out a nationwide Digital TV public education campaign to shift all Singaporean households from free-to-air TV to Digital.
- Worked under direction of communications lead and assisted in proactively generating communication to build and reinforce communication strategies.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
Public Relations Intern
Hoffman Agency
Singapore, Singapore
11.2018 - 04.2019
- Helped plan and execute private, company and client events.
- Secured media coverage for clients, company and specific campaigns.
- Cultivated and maintained strong relationships with media outlets.
- Built media kits in support of specific strategic initiatives.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
Education
Bachelor of Arts - Communication
State University of New York
01.2014 - 01.2017
A' Level - undefined
Yishun Junior College
01.2011 - 01.2012
undefined
Kent Ridge Secondary School
01.2007 - 01.2010
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Kent Ridge Secondary School
01.2008 - 01.2010
Skills
Crisis management consulting
undefinedTimeline
Executive, Media Relations
SMRT Corporations
10.2019 - Current
Public Relations Intern
Hoffman Agency
11.2018 - 04.2019
Assistant Manager
Infocomm Media Development Authority
06.2018 - 09.2019
Bachelor of Arts - Communication
State University of New York
01.2014 - 01.2017
A' Level - undefined
Yishun Junior College
01.2011 - 01.2012
undefined
Kent Ridge Secondary School
01.2008 - 01.2010
undefined
Kent Ridge Secondary School
01.2007 - 01.2010
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