Familia Hendristian
Bali
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Sales Manager - Weddings
Sofitel Bali Nusa Dua Beach Resort
01.2024 - Current
- Increased overall sales revenue by 43% through accurate implementation of effective sales strategies and building strong client relationships.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Conducted comprehensive market research to identify emerging trends, opportunities for growth, and potential risks to inform business strategy.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
- Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
Sales Manager Weddings
Sofitel Bali Nusa Dua Beach Resort
01.2023 - 12.2023
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies including package establishment based on specific markets demand
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Create package
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Account Director - Wedding & Social Events
The Westin Resort Nusa Dua Bali
04.2022 - 10.2022
- Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Applied business and marketing knowledge to develop briefs and pitches for customer projects.
- Create package and breakdown, establish collaterals, revise SOP, redesign wedding office
- Reviewed competitor offerings to inform strategic planning efforts and ensure differentiation in crowded markets.
Sales Manager - Weddings
Conrad
01.2021 - 03.2022
- Sourced and qualified 100+ leads through account research and networking each month, contribute to IDR 1B in sales per month
- Delivered presentations and site visit to decision makers
- Leverage Sandler methodology to pique customer interests and loyalty
- Cultivate relationships with agents to expand and maximize booking probability through all channels
- Analyse market to curate packages to match the trend and demand that differ from other competitors
- Support the evaluation of new products and provide critical feedback
- Reduce expenses by effective negotiating contractor prices, terms and service agreements
- Achieve 60% sales from overall budget in 6 months
- Develop 25 new accounts which lead to market expansion
- Top up seller with most gained revenue by end of 2021 from CMTG and SMRF segment
Wedding Services Manager
Conrad
04.2019 - 12.2020
- Deliver exceptional level of service to grow customer loyalty
- Use creative, initiative and analytical thinking to break down issues; evaluate solutions and make punctual decisions
- Asses operational issues and unravel root cause to devise leveraged standard operating procedures
- Implement up selling strategies to maximize revenue
- Prepare a variant of written communications reports and supporting documents to ensure smooth operations
- Curate proper and analytical reports in weekly and monthly basis
- Lead wedding services team to perform according to standard operating procedures
- Displace guest service recovery cost by 30% from year to year average cost
- Boost overall revenue from upselling by 20%
Assistant Wedding Services Manager
Conrad Bali
06.2016 - 03.2019
- Supervised wedding services team to perform task in timely manner
- Maintain wedding services team to be energetic, motivated and enthusiast in fast-paced environment
- Assist Director of Weddings in managing services team schedule, including assigning new event bookings
- Oversee daily operations to ensure high levels of productivity
- Work closely with Banquet Manager and Executive Chef to maintain optimum level of communications to complete project effectively and efficiently
- Improve operations through consistent hard-work and dedication
- Create and distribute event information to all related departments and vendors
- Best employee of the month in reflecting flawless and personalized principles
Sales Coordinator
Conrad Bali
09.2015 - 05.2016
- Assist sales team by managing schedules, filing important documents, and communicating relevant information
- Answers phone calls to Sales, takes accurate messages and transfers telephone calls to the appropriate person in an efficient manner
- Presents management with forecast of future business activities for certain market segments
- Provides and process data report for Director of Sales such as: forecast, budgeting, account performance, event booking chart and group summary
- Handle all administration tasks in timely manner
Education
Bachelor of Tourism Studies - Hotel Administration & Management
Sekolah Tinggi Pariwisata Nusa Dua Bali
01.2016
Skills
- Strategic and Analytical Thinking
- Creative and Initiative
- Growth Mindset
- Written & Verbal Communication
- Customer Retention and Relationship Management
- Sales Pitch Management
- Public Relation and Project Management
- Excellent Time Management through Software and Tools Proficiency
Certification
- Toefl iBT Certification, 84, High Intermediate
- Elevate 2, Advance Skills for Managers
Personal Information
Title: Event Sales and Services Manager
References
- Harry Purnama, Director of Sales - Conrad Bali, Harry.Purnama@ConradHotels.com, +62 812-3812-839
- Yoan Irma, Commercial Director - Conrad Bali, Yoan.Irma@ConradHotels.com +62 812-3860-039
- Julisa Vinny Sugianto, Director of Weddings and Events - J'adore Event, @julisa@jadorevents.com, +62 813-3757-8585
Timeline
Senior Sales Manager - Weddings
Sofitel Bali Nusa Dua Beach Resort
01.2024 - Current
Sales Manager Weddings
Sofitel Bali Nusa Dua Beach Resort
01.2023 - 12.2023
Account Director - Wedding & Social Events
The Westin Resort Nusa Dua Bali
04.2022 - 10.2022
Sales Manager - Weddings
Conrad
01.2021 - 03.2022
Wedding Services Manager
Conrad
04.2019 - 12.2020
Assistant Wedding Services Manager
Conrad Bali
06.2016 - 03.2019
Sales Coordinator
Conrad Bali
09.2015 - 05.2016
Bachelor of Tourism Studies - Hotel Administration & Management
Sekolah Tinggi Pariwisata Nusa Dua Bali
- Toefl iBT Certification, 84, High Intermediate
- Elevate 2, Advance Skills for Managers
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