EVGENIYA ISAKOVA

• Overseeing company branding and all marketing aspects, ensuring the delivery of high-quality content for the CIS market and APAC region.
• Liaising with potential and current clients and serving as a Business Development Manager

Head of Content:

• Strategy: Creating overarching content strategy aligned with the wider business goals and overseeing its successful implementation across various channels - emails, website, blogs, social media
• Execution: Overseeing the execution of a variety of content marketing activities – global and regional marketing campaigns, email journeys, educational courses, eBooks, videos, webinars
• Team Management: Leading a team of full time copywriters, social media specialists, market analysts, designers
• Stakeholder Management: Working collaboratively with a variety of stakeholders across sales, product management, client experience teams
• Analysis/ROI: Reporting to the Head of Marketing and the wider marketing team about successes and looking for new opportunities to capitalize on

Head of Partners:

• Strategy: Planning and implementation of the affiliate marketing strategy aligned with the business goals
• Loyalty Program: Launch of the first ever loyalty program for Introducing Brokers at Axi
• Affiliate Incentives: Developing tactical affiliate campaigns and incentives to increase the return on investment and affiliate lifetime value
• Partner Acquisition: Search for new partners through forums, conferences, advertising of the partner network, and increase the volume of traffic with existing partners
• Performance: Monitoring of daily, weekly, monthly reports to ensure that the team hits the business KPIs

• Driving the marketing strategy for the SEA region
• Identifying and evaluating new local marketing strategies across key digital channels
• Building brand awareness across all digital platforms to drive customer reach and engagement
• Developing and managing content led, multi-lingual campaigns to drive brand awareness and organic traffic/conversions
• Building strong relationship with internal and external stakeholders

• Planning and executing digital marketing campaigns across APAC and MENA markets, including Web, SEO/SEM, Content, Social Media and Display Advertising (Google Adwords, Facebook Advertising)
• Building lead generation and nurturing email campaigns, including converting site traffic through CTAs, landing pages, and content
• Developing global content marketing strategy and delivering consistent on- brand messaging and content across various markets (Thailand, Vietnam, China, Bangladesh, Middle East)
• Managing blog editorial and social media calendars in multiple languages (English, Chinese, Arabic, Vietnamese, Bengali, Indonesian, Russian)
• Customer segmentation, developing the target audience personas, mapping the customer journey and creating personalised content
• Collaborating with cross-functional teams to ensure all content is aligned with the business values and objectives

Highlights:

• Launched lead/customer nurturing email journeys and increased customer activation rate by 17%
• Improved email performance (open rates by 23%, CTR by 12%) through ongoing A/B testing of subjects, preview texts, calls-to-action
• Increased organic traffic to Exness Blog by 25% over 4 months

Campaign Management:

• Planning, conceptualizing and executing digital marketing campaigns across different markets
• Analyzing and optimizing marketing campaigns performance
• Liaising with external agencies/freelancers and internal teams to deliver high-impact marketing campaigns

Social Media Marketing:

• Planning and executing social media strategy
• Social media platforms management
• Running social media advertising campaigns (Facebook, Instagram, Twitter)

Lead Generation and Nurturing:

• Planning and executing lead generation & nurturing campaigns
• Increasing client conversion rate through effective lead nurturing tactics

Highlights:

• Generated over 10,000 leads through eBook lead generation campaign

A/B testing:

• A/B testing and performance optimisation of landing pages, banners, emails

Highlights:

• Improved display ads CTR performance by 2% through A/B testing

Digital Marketing:

• Running display advertising campaigns on key global publisher websites
• Analyzing and optimizing digital campaigns performance
• Running banner A/B testing

Offline Marketing:

• Planning and overseeing offline events in Malaysia and China for Red Bull Racing sponsorship activation
• Managing and coordinating with the sponsorship agency

Highlights:

• Organised 2 Red Bull Racing partnership events in Malaysia and China for 100 global clients

Collateral Development:

• Designing and developing marketing collaterals such as brochure, leaflets, posters etc. for offline events

• Developing loyalty programs and special offers for customers and VIP partners across different markets (APAC, MENA, CIS)
• Establishing long-term relationship with partners in key regions
• Conducting regular customer/partner loyalty surveys