Evelyn Weng
Singapore
Summary
Experienced marketing manager adept at collaborating with colleagues and engaging customers from diverse backgrounds. Skilled in team building and fostering clear communication channels for successful outcomes. Strong problem-solving abilities and strategic planning skills to develop and execute impactful marketing campaigns.
Overview
12
12
years of professional experience
Work History
Assistant Marketing Manager
Mediacorp Pte. Ltd.
05.2020 - 02.2024
- To provide excellent marketing support to aid the CDD sales team in delivering results by creating brochures and translating Chinese and English synopsis and collaterals. I would also work closely with other departments for Marketing materials.
- Ensure the CDD website is constantly updated, and information on the website is easily accessible for the CDD sales team and clients. To check and ensure all information on the website is accurate.
- Assist in coordinating trade booths by working with the respective salesperson for programs to feature at trade shows and collate material promptly. I would also work closely with various trade market organizers to ensure everything is in place.
- Manage the procurement process of for events set up and coordinate with awarded vendor for set up to ensure smooth delivery of booth at each content market.
- To develop digital marketing strategies for the department by formulating social media strategies and working closely with Mediacorp's social media team for all department's digital marketing initiatives. To develop digital marketing strategy for drama OST and merchandise, obtain marketing materials (Write-ups, bitlink, and MVS), and connect with the social media team to ensure our materials get published on time. Expanding social media into the regional markets for B2C promotions for our content and ensuring that materials are available for posting.
- In charge of various sales jobs including liaising with various units to ensure smooth filming process for Mediacorp characters such as Phua Chu Kang, Liang, Popo, Rosie, etc. Also in charge of releasing the Original Soundtrack for various Mediacorp drama.
- Work on special projects such as collaborating with Ministry Of Education's Committee to Promote Chinese Language Learning (CPCLL) team to release Your World In Mine novel.
Senior Marketing Executive
Warner Music Singapore
01.2013 - 04.2020
- In charge of artiste single/album marketing and promotion.
- Arrange and plan more than 25 various artistes events such as album promo, artiste fan meet, autograph sessions, and concerts.
- In charge of maintaining social media accounts for the Regional Marketing Department.
- Liaising with local and overseas hotels, vendors, and clients on artiste events on a regular basis.
- Constant communication with overseas colleagues (mainly colleagues from Taiwan, China, Malaysia, Hong Kong, and Korea) and clients for artiste promotion and events planning.
- Constant communication with various Digital streaming platforms.
- Publishing and rights clearance for more than 50 songs across Asia and the US/UK.
Marketing Executive
eFusion Solutions
03.2012 - 12.2012
- Managing quotations for clients.
- Liaising with clients and following up with various campaigns that they have with the company.
- Do up daily reports for the company and clients.
- Oversee interns and their work progression.
- Handle various administrative stuff.
Education
Diploma in Business (Marketing And Tourism)
Temasek Polytechnic
Skills
- Marketing analytics
- Direct mail campaigns
- Corporate communications
- Customer segmentation
- Sales support
- Campaign management
- Project management
- Marketing campaigns
- Digital marketing
- Social media platforms
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Assistant Marketing Manager
Mediacorp Pte. Ltd.
05.2020 - 02.2024
Senior Marketing Executive
Warner Music Singapore
01.2013 - 04.2020
Marketing Executive
eFusion Solutions
03.2012 - 12.2012
Diploma in Business (Marketing And Tourism)
Temasek Polytechnic
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