Eunkyo Kelly Seo

Web3 and GameFi marketing leader with 9+ years of experience in game publishing, creative campaigns, and ecosystem building. Currently leading global marketing and community growth for Slime Miner (18M+ users, 150K+ DAU), while designing decentralized, player-driven game systems. Passionate about bridging gameplay, community, and economy to create sustainable, thriving ecosystems.

• Leading global marketing strategy and execution for Slime Miner, a Web3 + AI-powered idle RPG (18M+ users, 150K+ DAU).

• Planned and executed simultaneous launches on LINE Mini App, Google Play, Apple App Store

• Expanded market presence with strategic partnerships in relevant industries and organizations.

• Boosted brand awareness by developing and implementing innovative marketing campaigns.

• Managed media buying (digital, TV, BTL) and developed creative marketing campaigns.
• Produced TV commercials, cinematic trailers, and online display ads for flagship titles.
• Collaborated with agencies to execute high-impact campaigns.
• Key Projects:
  Lineage (2015–2016): Marketing operations for PC MMORPG.
  LineageM (2016–2019): Led major launch campaigns for mobile version.
  New Mobile Title (2019–2022): Supported global launch preparation and marketing strategy.
• Boosted lead generation through the creation of engaging content for social media platforms.
• Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
• Cultivated partnerships with influencers, amplifying brand presence across digital platforms.