Eunice Jiang
Data Analyst
Summary
Experienced in data management, governance, and driving data-led strategies across 11 diverse markets. Strong focus on using data-driven insights to optimize business performance and inform decision-making. Skilled in data mining, analysis, and visualization using tools like Power BI and Tableau to transform raw data into actionable insights supporting business growth. Collaborated with top brands such as Abbott, Johnson & Johnson, Nissan, and Estee Lauder, as well as government agencies including the Ministry of National Development and Health Promotion Board. Seeking opportunities to expand expertise in data strategy, business analytics, and innovative solutions driving impactful results for organizations.
Overview
19
19
years of professional experience
Work History
Regional Account Manager
Publics Media – Spark Foundry
07.2021 - 10.2024
- Led regional data governance and client data management: Developed and enforced regional data quality and governance guidelines across multiple markets, ensuring consistent data integrity. Acted as the main liaison for client data requests, optimizing processes for data collection, plans, spends, and vendor media kits.
- Operational excellence in data-driven execution: Spearheaded process optimization for execution and reporting across client teams, driving consistent data handling practices across multiple regions.
- Cross-country data management: Managed and streamlined cross-country planning, data aggregation, and analysis across markets including Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, India, and Taiwan. This included overseeing billing processes and media kit management.
- Data analysis and actionable insights: Transformed raw data into actionable insights through in-depth analysis, enabling management to make informed, data-driven decisions. Provided detailed reporting and recommendations that supported business strategy and operational improvements.
- Data visualization and reporting: Leveraged Power BI and Tableau to create clear, impactful visualizations of data, enabling better understanding and quicker decision-making for both internal teams and clients.
Account Manager
IM Communications Pte Ltd
10.2018 - 05.2021
- Led a creative team: Managed and motivated a team of driven creatives to deliver high-quality work, consistently meeting and exceeding client expectations.
- Client relationship management: Collaborated directly with clients to understand their needs, tailor advertising solutions, and close deals, ensuring a personalized approach to each project.
- Campaign management: Oversaw the end-to-end process of advertising campaigns, from ideation through execution, with a focus on exceeding KPIs and deliverables.
- Negotiation and agreements: Negotiated pricing, sales terms, and service agreements, ensuring mutual satisfaction and long-term partnerships.
Account Manager
GroupM SG – Mindshare
08.2016 - 09.2018
- Account lead for luxury brand client: Served as the primary point of contact for all media-related matters, ensuring seamless communication and alignment with the client’s needs.
- Strategic media planning: Translated client business goals and marketing objectives into actionable digital strategies, guiding the team in the development and optimization of digital campaigns.
- Digital performance coordination: Oversaw all aspects of digital performance, from recommendations to execution, ensuring campaigns met or exceeded client expectations.
- Collaborative team contribution: Played a key role in achieving team objectives in a fast-paced, dynamic environment.
Research Analyst
AETN All Asia Networks
01.2011 - 02.2012
- Competitor analysis and reporting: Conducted in-depth competitor analysis and created pre- and post-campaign reports for Ad Sales, Programming, and Marketing teams to inform strategy and execution.
- Data analysis and presentation: Analyzed key data and presented actionable insights in reports to both executive and management levels, supporting informed decision-making.
- Research output for communication: Generated research outputs used by Marketing and Sales teams as communication materials to enhance outreach and campaign effectiveness.
- Data provider management: Reviewed data provider contracts and implemented systems for online data gathering, ensuring data accuracy and efficiency.
Research Analyst
Discovery Networks Asia-Pac, Inc
07.2007 - 07.2010
- Competitor and brand analysis: Conducted comprehensive competitor and brand analysis, preparing detailed reports and presentations for both executive and management levels to support strategic decision-making.
- Ad-hoc research projects: Managed various ad-hoc research initiatives in collaboration with outsourced market research firms, focusing on channel rebranding efforts.
- Collaboration and method review: Worked closely with regional research affiliates to review and enhance current research methods, fostering the development of best practices.
Senior Market Research Executive
MediaCorp SG
06.2005 - 07.2007
- Data analysis and support: Provided data analysis and insights to support Marketing and Programming teams in decision-making and strategy development.
- Viewership trend monitoring: Monitored TV viewership trends and conducted ad-hoc research to inform programming and marketing strategies.
- Competitor and financial analysis: Executed periodic competitor analysis and performed cost-profit analyses for top management review, aiding in strategic planning and resource allocation.
Education
Advanced Professional Certificate in Data Analytic -
Nanyang Technological University
Singapore10-2024
Master of Mass Communication -
Nanyang Technological University
Singapore02-2007
Bachelor of Arts -
Oklahoma City University
United States08-2002
Skills
- Project management
- Competitive Analysis
- Market Research
- Client Engagement
- Data/Market Analysis
- Sales Forecasting
- Trend tracking
- Customer relationship development
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Upper intermediate (B2)
Software
Meta Certified Media Buying
Global Web Index
Tableau
SQL
Similarweb
Excel
Timeline
Regional Account Manager
Publics Media – Spark Foundry
07.2021 - 10.2024
Account Manager
IM Communications Pte Ltd
10.2018 - 05.2021
Account Manager
GroupM SG – Mindshare
08.2016 - 09.2018
Research Analyst
AETN All Asia Networks
01.2011 - 02.2012
Research Analyst
Discovery Networks Asia-Pac, Inc
07.2007 - 07.2010
Senior Market Research Executive
MediaCorp SG
06.2005 - 07.2007
Advanced Professional Certificate in Data Analytic -
Nanyang Technological University
Master of Mass Communication -
Nanyang Technological University
Bachelor of Arts -
Oklahoma City University
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