Eugene Koh

Regional Sales & Marketing Manager (SEA & India)

2024 – Present

Regional Lead, Semiconductor Backend Materials (SEA & India) + Cluster Marketing

• Lead regional sales strategy and execution for semiconductor backend materials across Southeast Asia key semiconductor markets (Singapore, Malaysia, Philippines, Vietnam, Thailand) and India, managing a ~US$70M annual revenue portfolio
• Directly manage a Singapore-based team of 4 (2 Sales, 2 Application Engineers), while providing functional leadership to regional sales teams across SEA & India
• Drive alignment across country teams to ensure consistent execution of regional sales strategy, key account management, and business development initiatives
• Manage tier-1 semiconductor accounts and key distributors, strengthening long-term partnerships and expanding share-of-wallet
• Oversee cluster marketing function, aligning product positioning and go-to-market strategies across the region
• Lead cross-functional collaboration (technical, operations, supply chain) to support customer qualification, ramp-up, and high-volume production
• Identify growth opportunities and develop mid- to long-term regional business expansion plans

2017 – 2023

Regional Lead, Semiconductor Frontend Materials & PCB Materials (SEA)

• Led regional sales across frontend semiconductor and PCB materials, driving multi-million USD business growth across SEA markets
• Expanded business through new account wins and deeper penetration of existing customers
• Developed and executed regional account strategies and sales plans to achieve sustained revenue growth
• Partnered closely with engineering teams to support product evaluation, qualification, and volume ramp programs

2011 – 2016

Key Account Manager, Semiconductor Backend Materials

• Managed strategic global accounts including STMicroelectronics, Infineon, Micron, and Global Foundries
• Served as Global Account Lead for Infineon, coordinating worldwide commercial strategy and engagement
• Supported advanced packaging transitions and capacity expansion programs
• Led pricing strategy, contract negotiations, and volume ramp execution, contributing to consistent business growth

• Designed mechanical components using CAD (3D models & drawings)
• Led process improvements to reduce production lead times
• Evaluated product performance, reliability, and safety standards
• Collaborated cross-functionally to improve operational efficiency
• Supported customer engagements with technical expertise, contributing to deal closures