Overview
Work History
Education
Skills
Technical Competencies
Timeline
Generic

Esti Jenita

Business & Product Planning Lead

Overview

12
12
years of professional experience

Work History

Business & Product Planning Team Lead

M1 Limited
04.2020 - Current
  • Product Planning Team Lead; lead a team of 7 and is in charge of managing all handsets and routers model lifecycle, demand & supply, handset pricing and new model launches.
  • Negotiated product margins, business rules and pricing subsidies with vendors.
  • Portfolio worth of inventory managed is approximately S$30M.
  • Account Manager managing partnerships with handset and router vendors (Apple, Samsung, OPPO, HONOR, etc).
  • Justified daily business decisions within Marketing department like pricing and discount level of promotions with detailed financial analysis on incremental sales, cost and breakeven required.
  • Discussed marketing promotion mechanics for customer acquisition campaigns, new partnership and business channel enhancement opportunities.
  • Project Manager for Merger & Acquisitions responsible for end-to-end process.
  • 2023: Acquired a stake in Eazie TV Pte. Ltd.
  • Pitched new investment business cases with budget up to S$11M and built consensus among C-suite and Keppel Board of directors.
  • Identified and evaluated potential investment opportunities including investment analysis, DCF valuation, market research, building overall business cases, structuring and executing the acquisition.
  • Conducted and coordinated due diligence, including legal, technical & financial due diligence for assets to be acquired.
  • Preparation of investment papers, presentations and other materials for negotiation and approval purpose.
  • Project manage investment processes, negotiate on contracts with acquisition target (eg: Term sheet, Shareholder agreement, Subscription agreement, etc).
  • Support the planning and implementation of asset management and investment exits.
  • Financial modelling for strategic business initiatives within telecommunications industry (5G launch, Zolaz cloud gaming, Bespoke mobile plans, Eazie TV, Cross-Keppel business unit collaborations, etc).
  • Build business plans with key business metrics such as sales and profitability forecast, P&L creation, product economics, competitiveness study, scenario planning, sensitivity and subscriber analysis.
  • Used data driven insights from various platforms (eg: Tableau, Thoughtspot, SAP and Cloudcherry) to support business decision making.

Business Development Manager

Murni Pte Ltd
10.2018 - 03.2020
  • Family business specializing in import and export trading in Indonesia.
  • Remodelled the supply chain and reduced product costs by 30% with direct purchase from manufacturers.

Regional Product & Pricing Senior Specialist (Area Operations Division)

Toyota Motors Asia Pacific-Marketing & Sales
08.2013 - 10.2018
  • Represented Toyota and Lexus for the Philippines and Indonesia markets, overseeing sales planning, pricing, and product planning.
  • Managed a diverse portfolio of over 20 vehicle models, including passenger cars, commercial vehicles, and luxury vehicles.
  • Implemented new pricing operational SOPs in the Indonesian market and successfully renegotiated business rules with the distributor.
  • Led quarterly vehicle price review operations in the Philippines, mitigating Forex risks and achieving a US$4M annual profit increase.
  • Mentored junior team members, revamped departmental processes, and standardized sales and profit management tools.
  • Conducted training on long-term demand forecasting for Asian distributors across eight countries and 60 representatives.
  • Performed long-term sales forecasts for the Philippines market, navigating the challenges of the government tax reform package.
  • Versatile in multiple functions (demand and supply, pricing, product) across different Asian countries, with a comprehensive understanding of opportunities and risks.
  • Led sales forecasting for new models in support of global production capacity expansion and successfully tripled sales volume for the new Lexus LS through effective pricing strategies.

Education

Bachelor of Business Administration -

Nanyang Technological University
04.2001 -

Victoria Junior College
12-2009

Skills

  • Partnership and stakeholder management
  • Financial modeling
  • Project management for mergers and acquisitions
  • Business analytics using Tableau
  • Sales forecasting
  • Pricing strategy development
  • Operations management
  • Product planning ; Product management
  • Commercial acumen

Technical Competencies

Software: Tableau, SAP, Thoughtspot, Pegasystems, Cisco CloudCherry, mTab, Microstrategy, Segment Y, MS Excel (Certified Advanced Level), MS Powerpoint, Keynotes, Photoshop.

Timeline

Business & Product Planning Team Lead

M1 Limited
04.2020 - Current

Business Development Manager

Murni Pte Ltd
10.2018 - 03.2020

Regional Product & Pricing Senior Specialist (Area Operations Division)

Toyota Motors Asia Pacific-Marketing & Sales
08.2013 - 10.2018

Bachelor of Business Administration -

Nanyang Technological University
04.2001 -

Victoria Junior College
Esti JenitaBusiness & Product Planning Lead