Product Planning Team Lead; lead a team of 7 and is in charge of managing all handsets and routers model lifecycle, demand & supply, handset pricing and new model launches.
Negotiated product margins, business rules and pricing subsidies with vendors.
Portfolio worth of inventory managed is approximately S$30M.
Account Manager managing partnerships with handset and router vendors (Apple, Samsung, OPPO, HONOR, etc).
Justified daily business decisions within Marketing department like pricing and discount level of promotions with detailed financial analysis on incremental sales, cost and breakeven required.
Discussed marketing promotion mechanics for customer acquisition campaigns, new partnership and business channel enhancement opportunities.
Project Manager for Merger & Acquisitions responsible for end-to-end process.
2023: Acquired a stake in Eazie TV Pte. Ltd.
Pitched new investment business cases with budget up to S$11M and built consensus among C-suite and Keppel Board of directors.
Identified and evaluated potential investment opportunities including investment analysis, DCF valuation, market research, building overall business cases, structuring and executing the acquisition.
Conducted and coordinated due diligence, including legal, technical & financial due diligence for assets to be acquired.
Preparation of investment papers, presentations and other materials for negotiation and approval purpose.
Project manage investment processes, negotiate on contracts with acquisition target (eg: Term sheet, Shareholder agreement, Subscription agreement, etc).
Support the planning and implementation of asset management and investment exits.
Financial modelling for strategic business initiatives within telecommunications industry (5G launch, Zolaz cloud gaming, Bespoke mobile plans, Eazie TV, Cross-Keppel business unit collaborations, etc).
Build business plans with key business metrics such as sales and profitability forecast, P&L creation, product economics, competitiveness study, scenario planning, sensitivity and subscriber analysis.
Used data driven insights from various platforms (eg: Tableau, Thoughtspot, SAP and Cloudcherry) to support business decision making.
Business Development Manager
Murni Pte Ltd
10.2018 - 03.2020
Family business specializing in import and export trading in Indonesia.
Remodelled the supply chain and reduced product costs by 30% with direct purchase from manufacturers.
Represented Toyota and Lexus for the Philippines and Indonesia markets, overseeing sales planning, pricing, and product planning.
Managed a diverse portfolio of over 20 vehicle models, including passenger cars, commercial vehicles, and luxury vehicles.
Implemented new pricing operational SOPs in the Indonesian market and successfully renegotiated business rules with the distributor.
Led quarterly vehicle price review operations in the Philippines, mitigating Forex risks and achieving a US$4M annual profit increase.
Mentored junior team members, revamped departmental processes, and standardized sales and profit management tools.
Conducted training on long-term demand forecasting for Asian distributors across eight countries and 60 representatives.
Performed long-term sales forecasts for the Philippines market, navigating the challenges of the government tax reform package.
Versatile in multiple functions (demand and supply, pricing, product) across different Asian countries, with a comprehensive understanding of opportunities and risks.
Led sales forecasting for new models in support of global production capacity expansion and successfully tripled sales volume for the new Lexus LS through effective pricing strategies.
Education
Bachelor of Business Administration -
Nanyang Technological University
04.2001 -
Victoria Junior College
12-2009
Skills
Partnership and stakeholder management
Financial modeling
Project management for mergers and acquisitions
Business analytics using Tableau
Sales forecasting
Pricing strategy development
Operations management
Product planning ; Product management
Commercial acumen
Technical Competencies
Software: Tableau, SAP, Thoughtspot, Pegasystems, Cisco CloudCherry, mTab, Microstrategy, Segment Y, MS Excel (Certified Advanced Level), MS Powerpoint, Keynotes, Photoshop.
<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform
<ul>
<li>Facilitated <strong>Agile ceremonies</strong> (Daily Stand-ups, Sprint Planning, Sprint Reviews, Retrospectives) to ensure seamless collaboration, and drive continuous improvement.</li>
<li>Fostered a collaborative and <strong>self-organizing team</strong> environment by facilitating problem-solving and decision-making discussions.</li>
<li>Proactively identified and <strong>resolved impediments</strong> to maintain sprint flow, and <strong>maximize team efficiency</strong>.</li>
<li>Managed <strong>product backlog refinement</strong>, working closely with Product Owners and stakeholders to ensure prioritized and well-defined user stories.</li>
<li>Monitored and reported <strong>Agile metrics</strong> such as velocity, burndown charts, and cycle time to assess team performance and drive process enhancements.</li>
<li>Owned release management, coordinating between developers, testers, and business stakeholders to ensure timely, high-quality deliveries.</li>
<li>Worked closely with cross-functional teams to resolve dependencies and ensure timely releases, resulting in a <strong>50% increase in positive stakeholder feedback, and a 20% reduction in customer complaints.</strong></li>
<li>Mentored beginners on Agile best practices, contributing to a high-performing team culture.</li>
<li>Performed functional, UI, regression, smoke, performance, load, security, compatibility, and usability testing, and <strong>delivered quality software</strong> to customers.</li>
<li>Handled customer-reported issues related to live applications, ensuring prompt resolution, and <strong>minimizing downtime</strong>.</li>
<li>Requirement gathering, documentation, communication, team building, quality control.</li>
</ul> at Mahindra Last Mile Mobility Ltd.<ul>
<li>Facilitated <strong>Agile ceremonies</strong> (Daily Stand-ups, Sprint Planning, Sprint Reviews, Retrospectives) to ensure seamless collaboration, and drive continuous improvement.</li>
<li>Fostered a collaborative and <strong>self-organizing team</strong> environment by facilitating problem-solving and decision-making discussions.</li>
<li>Proactively identified and <strong>resolved impediments</strong> to maintain sprint flow, and <strong>maximize team efficiency</strong>.</li>
<li>Managed <strong>product backlog refinement</strong>, working closely with Product Owners and stakeholders to ensure prioritized and well-defined user stories.</li>
<li>Monitored and reported <strong>Agile metrics</strong> such as velocity, burndown charts, and cycle time to assess team performance and drive process enhancements.</li>
<li>Owned release management, coordinating between developers, testers, and business stakeholders to ensure timely, high-quality deliveries.</li>
<li>Worked closely with cross-functional teams to resolve dependencies and ensure timely releases, resulting in a <strong>50% increase in positive stakeholder feedback, and a 20% reduction in customer complaints.</strong></li>
<li>Mentored beginners on Agile best practices, contributing to a high-performing team culture.</li>
<li>Performed functional, UI, regression, smoke, performance, load, security, compatibility, and usability testing, and <strong>delivered quality software</strong> to customers.</li>
<li>Handled customer-reported issues related to live applications, ensuring prompt resolution, and <strong>minimizing downtime</strong>.</li>
<li>Requirement gathering, documentation, communication, team building, quality control.</li>
</ul> at Mahindra Last Mile Mobility Ltd.