Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Interpersonal Skills
Software Proficiency
Certifications and Licenses
Timeline
Generic

ERNALDO SANYOTO

Jakarta

Summary

Experienced Business Developer and Partnership Individual with more than 11 years of experience in consumer goods, payments and tech companies. Excellent reputation for achieving business goals, effective business analysis and strategy, and closing sales and partnership. Talented in identifying, capitalizing market trends and business opportunities, and partnering with C-level Executives.

Overview

10
10
years of professional experience

Work History

Senior Account Manager, SEA Global Business Group

Meta
06.2022 - Current

Managing > 50 Meta SEA Key Accounts with annualized revenue of > USD 26MM with >40% YoY growth.

  • Built long term business relationships to grow Meta family of Apps (Facebook, Instagram, Messenger and WhatsApp) in digital advertising space
  • Liaised with C-level and Marketing teams from both principal and agencies to develop targeted campaigns via Joint Business Planning (JBP) with strategic clients
  • Leveraged industry knowledge and initiatives to offer latest product expertise, insights and solutions to increase performance of the ads and the business holistically

Head of Business Development and Partnership

Mobile Premier League (MPL)
01.2022 - 06.2022

MPL is a Unicorn mobile gaming start-up from India. Managing 3 team members and reporting to Country Director.

  • Pursuing new strategic initiatives and identify revenue opportunities by collaborating with cross-functional teams to promote MPL brand and acquire new users
  • Managing and adding payment products by working with payment partners across channels such as banking, e-money, and payment gateway

Team Lead, SMB Acquisition and Partnership

TikTok
01.2021 - 06.2021

Managing SMBs/MSMEs Advertisers to post self-serve digital auction ads, reporting to ID Country SMB Head, and leading a team of 6.

  • Managing >1,500 monthly SMBs Advertisers with annual revenue target of >USD 6MM with >80% YoY Growth
  • Liaising with cross-function teams and develop GTM strategy to deliver excellent business service to the advertisers
  • Partnering with external parties to create value via TikTok for Business platform

Global Business Development & Partnership, Payment

Gojek
10.2018 - 12.2020

Managing global strategic partners from various online verticals such as Apple, Facebook, Google, Netflix, Spotify, Tencent and various Payment Gateway companies. Reporting to Head of SEA Business Development & Partnership, leading a team of 4.

  • Liaising with executives, close loop verticals and group affiliates to develop strong business model for strategic partners in SEA
  • Developing GoPay account binding/tokenisation payment product to enhance users' payment experience in partner platforms
  • Achieving >US$ 9.1MM monthly GTV and >670k MAU by closing strategic partnerships with global partners

Car Category Manager

OLX Group
06.2017 - 09.2018

OLX is the leading car marketplace in ID. Growing Category revenue and growth, reporting to Category Head, leading a team of 4.

  • Enhancing Car Category product to increase MAU by +12% YoY
  • Building OLX new car listing MVP to cater demand from new car listers, contributing to +16% overall revenue for Car Category
  • Growing category revenue by +500%, from USD 590k to USD 3.1MM YoY via GTM initiatives and product development

Key Account Manager

Procter & Gamble (P&G)
07.2014 - 08.2016

Reporting to Sumatera Region Head, leading distributor sales team of >30, to drive sales and distribution

  • Developing distributor General Trade (GT) and Modern Trade (MT) businesses Sumatera to improve P&L and EBITDA by >3% margin, by achieving monthly sales of > IDR 37MMM
  • Driving excellent GTM strategy. Receiving 2nd best in class for MT KAM FY 15/16 by over delivering categories growth by 15% YoY

Education

Bachelor of Business - Banking And Finance

Monash University
Melbourne, Australia
12.2012

Skills

  • Digital Marketing
  • Digital and Offline Payment
  • Financial Analysis
  • Partnership Development
  • Product Development
  • Project Management
  • Strategic Planning & Negotiation

Accomplishments

  • Meta SEA Kick-Off Event H1 2024

Project Manager for SEA GTM Activation Initiative for H1 2024

  • Meta Account Manager Quota Achievement 2023

Achieving 107% quota achievement with 43% YoY account growth

  • GoPay on Netflix, Disney+, Spotify, Google Play, YouTube,

Enable GoPay as the 1st ID e-wallet app to be available in Netflix, Disney+, Google Play and YouTube

  • GoPay Account Binding/Tokenization Product

Build an end-to-end product where GoPay could be seamlessly linked to 3PP, i.e. GoPay in Tokopedia


Languages

  • English
  • Bahasa Indonesia

Interpersonal Skills

  • Active Listening
  • Conflict Management
  • Effective Communication
  • Leadership
  • Negotiation
  • Team Management

Software Proficiency

  • Facebook Ads Manager
  • Google Workplace
  • Hubspot
  • Microsoft Office
  • Salesforce
  • Tableau

Certifications and Licenses

  • Discover The Metaverse

by Meta

  • Digital Marketing Associate

by Meta

  • Agile Project Management

by Google

  • Foundations of Project Management

by Google

  • Project Initiation: Starting a Successful Project

by Google

  • Fundamentals of Negotiation

by Goldman Sachs

  • FinTech: Foundations, Payments, and Regulations

by The Wharton School of the University of Pennsylvania

  • Certified Financial Planner® (CFP)

by Financial Planning Standard Board

Timeline

Senior Account Manager, SEA Global Business Group

Meta
06.2022 - Current

Head of Business Development and Partnership

Mobile Premier League (MPL)
01.2022 - 06.2022

Team Lead, SMB Acquisition and Partnership

TikTok
01.2021 - 06.2021

Global Business Development & Partnership, Payment

Gojek
10.2018 - 12.2020

Car Category Manager

OLX Group
06.2017 - 09.2018

Key Account Manager

Procter & Gamble (P&G)
07.2014 - 08.2016

Bachelor of Business - Banking And Finance

Monash University
ERNALDO SANYOTO