Erica, TSUI WING HUEN
Singapore
Summary
Professional business leader prepared for challenges of Senior Manager role. Highly qualified legal and logistics professional with dual expertise in Law and Logistics management. Educated at top universities in Asia with extensive experience in logistics tendering, procurement, project coordination and contract management.
Proven ability to translate complex requirements into structured workflows and deliver cost-effective solutions. Skilled in negotiation and cross-border collaboration, with a track record of driving efficiency and building strong stakeholder relationships.
Currently seeking opportunities to leverage both legal expertise and operational insight to support organizational growth and transformation.
Overview
21
21
years of professional experience
Work History
Senior Manager, Contracts & Tenders, Logistics, APAC
DP World Asia Pacific PTE. Ltd.
03.2023 - 07.2025
- A pioneer set up a new tender management function.
- Managed bidding projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Led cross-functional teams to develop and implement strategic initiatives aligning with organizational goals.
- Mentored junior managers, fostering skill development and promoting a culture of continuous improvement.
- Collaborated with stakeholders to define project scope, objectives, and deliverables ensuring alignment with strategy.
- Streamlined operational processes, enhancing efficiency and reducing bottlenecks across departments.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Balanced competing priorities efficiently while maintaining focus on critical tasks requiring immediate attention.
- Assisted with contract negotiations following successful bids, ensuring favorable terms for both parties involved.
Manager, Tender Management
APL Logistics Ltd.
05.2015 - 02.2023
- Led cross-functional teams to enhance operational efficiency and drive RFIs/RFQs/RFPs success.
- Acted as a global gatekeeper of all pricing assumptions and P&L calculation methods, with the concerns of quality, compliance, market competitiveness and risk/yield analysis
- Product/Procurement Management, negotiate with carriers for rates, space allocations and operation issues
- Analyzed market trends to inform decision-making and align organizational goals with industry standards.
- Created pricing instructions and rate architecture
Regional Tender Manager, Asia Pacific
Panalpina Asia-Pacific Services Ltd
08.2009 - 05.2015
- Managed tender preparation processes to ensure compliance with specifications and deadlines.
- Coordinated with cross-functional teams to gather and verify necessary documentation for submissions.
- Conducted thorough reviews of tender documents to identify potential risks and opportunities.
- Developed customer-specific logistics and supply chain proposal enabling business wins
- Developed comprehensive project timelines and tracked progress against milestones.
- Led post-tender analysis discussions to evaluate outcomes and inform future strategies.
- Support market intelligence on competitors’ pricing, capabilities, facilities, client base, products and services for competition analysis
Marketing Officer (Sales and Marketing Department)
CNC Line
04.2005 - 08.2009
- Developed and executed integrated marketing campaigns to enhance brand awareness and drive customer engagement.
- Analyzed market trends to identify opportunities for product promotion and strategic positioning.
- Conducted competitor analysis to inform pricing strategies and cost & revenue control, ensuring market competitiveness.
- Collected and analyzed market research information for strategic business development
- Coordinated with sales teams and overseas agents to develop marketing solution and enhance business operations.
- Assisted in budget management ensuring cost-effective allocation of resources.
Management Trainee
CNC Line
09.2004 - 03.2005
- Assisted in daily operations, ensuring compliance with safety standards and protocols.
- Collaborated with team members to streamline workflow processes, enhancing overall productivity.
- Coordinated cross-departmental communication to facilitate project alignment and resource sharing.
- Participated in training sessions to learn machinery operation and maintenance procedures.
- Strengthened leadership skills by overseeing projects
Education
Master of Laws - Chinese Business Law
The Chinese University of Hong Kong
Hong Kong07.2009
Bachelor of Laws - PRC Law
The Peking University
Hong Kong05.2008
Postgraduate Certificate - Education
The University of Hong Kong
Hong Kong05.2004
Bachelor of Arts - History (Administrative Module), Integrated Business Administrative Programme
The Chinese University of Hong Kong
Hong Kong05.2003
Skills
- Detailed-oriented and risk-conscious, with strong analytical ability
- Skilled at breaking down complex projects, structuring solutions and delivering results
- Interdepartmental communication and negotiation
- Operational efficiency management
- Data-informed strategy development
- Budget management
- Documentation and reporting
- Effective task prioritization
- Legal & Compliance Review
Languages
Good Command of English, Mandarin and Cantonese; Basic German
Timeline
Senior Manager, Contracts & Tenders, Logistics, APAC
DP World Asia Pacific PTE. Ltd.
03.2023 - 07.2025
Manager, Tender Management
APL Logistics Ltd.
05.2015 - 02.2023
Regional Tender Manager, Asia Pacific
Panalpina Asia-Pacific Services Ltd
08.2009 - 05.2015
Marketing Officer (Sales and Marketing Department)
CNC Line
04.2005 - 08.2009
Management Trainee
CNC Line
09.2004 - 03.2005
Master of Laws - Chinese Business Law
The Chinese University of Hong Kong
Bachelor of Laws - PRC Law
The Peking University
Postgraduate Certificate - Education
The University of Hong Kong
Bachelor of Arts - History (Administrative Module), Integrated Business Administrative Programme
The Chinese University of Hong Kong
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