Emlyn Siswanto
Summary
Results-driven Retail professional with 17+ years of experience in merchandising planning & strategies and demonstrating exceptional team leadership. Spearheaded initiatives that significantly enhanced store profitability and customer service management, achieving substantial revenue growth. Skilled in business analytics and problem-solving, consistently exceeding company objectives through strategic vision and operational excellence.
Overview
19
19
years of professional experience
Work History
Head of Retail
Outdoor Venture Pte Ltd
02.2024 - 08.2024
- Oversaw daily operations (11 Stores in SG & 5 Stores in MY), ensuring smooth functioning of all retail departments.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Collaborated with cross-functional teams to improve overall store performance and achieve company objectives.
- Continuously refined operational processes to support business growth without compromising quality or customer experience.
- Maximized store profitability with effective budgeting, cost control, and revenue generation tactics.
- Boosted sales performance by implementing innovative merchandising strategies and visual displays.
- Implemented loss prevention measures to minimize shrinkage and protect store assets.
- Launched new products successfully by coordinating targeted marketing efforts, employee training sessions, and in-store promotions.
- Optimized store layout to facilitate seamless shopping experiences for customers while maximizing sales potential of high-margin items.
General Manager
Seriously Keto Pte Ltd
09.2022 - 04.2023
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Developed and implemented strategies to increase sales and profitability.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Formulated policies and procedures to streamline operations.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
GM Retail & Operational
Time International
03.2018 - 07.2021
- Increasing profits while consistently managing costs of 45 Retail Stores (16 Fossil Stores, 24 Urban Icon Stores, 2 Liebeskind Stores, & 3 Rip Curl Stores) & 178 Wholesale Dealers.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Overseeing daily business activities across these brands:
Apple, Chums, Diesel, DKNY, Emporio Armani, Fjallraven, Fossil, Kate Spade, Liebeskind Berlin, Marc By Marc Jacob, Michael Kors, Misfit, PKG, Rip Curl, Samsung, & Skagen. - Improving overall business functions, managing relationship with landlords for space lease, managing budgets,developing strategic plans, creating policies, and communicating business goal.
- Enhanced employee retention, providing ongoing training and development opportunities.
- Delivered exceptional customer experiences through personalized service offerings tailored to individual preferences.
Senior Product Manager
Time International
04.2013 - 03.2018
- Overseeing the buying process, forecasting inventory level and preparing annual & quarterly budgets.
- Established strong relationships with key stakeholders & Brand Principals. Fostering collaboration across departments for seamless product development.
- Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.
- Acquiring new portfolio brands to the business for multi brand store concept (Urban Icon).
Product Manager
Time International
06.2009 - 04.2013
- Plan, organize, & drive the product roadmap for Fossil Group
Brands. - Work closely with Retail Sales Operation teams across
regions and Wholesale Market through the product life cycles
to meet marketing, financial, inventory level and corporate
growth objectives. - Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
Fossil Leather Merchandiser
Time International
05.2008 - 06.2009
- Work with cross functional teams to manage Fossil Leather
Product Assortment, pricing, promotion, forecasting and
inventory to achieve sales and KPI targets. - Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on customer needs.
- Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
Hugo Boss Operation & Merchandising Manager
PT Mahagaya Perdana
07.2006 - 04.2008
- Managing 7 Boutiques nationwide, including planning and developing merchandising strategies.
- Lead cross-functional teams in launch of promotional campaigns, driving increased revenue during key seasons.
- Executed in-season pricing strategies, promotions, and markdowns to reach financial targets.
- Participated in trade shows to identify new products and trends, staying current on market offerings.
- Evaluated merchandise assortment regularly to ensure alignment with consumer preferences and demands.
- Analyzed trends and conducted research to determine seasonal merchandise direction
Fashion Merchandiser
PT Mitra Adi Perkasa TBK
08.2005 - 06.2006
- Managing 3 Childrenswear Licensing Brand in Children
Department. - Create a planogram by reviewing each store location's buying
trends to a certain correct assortment of apparel for maximum
sales and profits. - Generated reports detailing sales trends and store performances. Completed stock orders and managed inventory levels.
- Managed vendor relationships to ensure timely delivery of products, maintaining proper inventory levels to meet customer demand.
- Collaborated with designers and buyers to curate balanced product assortments that resonated with target customers.
- Monitored inventory levels regularly, addressing discrepancies promptly to minimize loss due to shrinkage or theft.
Education
Advanced Diploma - Fashion Merchandising
Lasalle College International
Jakarta 04.2001 -
Skills
Store Operations
Timeline
Head of Retail
Outdoor Venture Pte Ltd
02.2024 - 08.2024
General Manager
Seriously Keto Pte Ltd
09.2022 - 04.2023
GM Retail & Operational
Time International
03.2018 - 07.2021
Senior Product Manager
Time International
04.2013 - 03.2018
Product Manager
Time International
06.2009 - 04.2013
Fossil Leather Merchandiser
Time International
05.2008 - 06.2009
Hugo Boss Operation & Merchandising Manager
PT Mahagaya Perdana
07.2006 - 04.2008
Fashion Merchandiser
PT Mitra Adi Perkasa TBK
08.2005 - 06.2006
Advanced Diploma - Fashion Merchandising
Lasalle College International
04.2001 -
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