E Lyn Chiam
Singapore
Summary
Experienced across a global MNC set up with highly diverse team experiences. Versatile and commercially oriented, balanced with strategic thinking and strong analytical skills. Organized and experience to manage pivotal conversations with C-suite clients. Ability always learn, pivot and adapt to thrive in a fast-moving and always evolving environment.
Overview
28
28
years of professional experience
Work History
Product Leader, Traditional Trade Reinvention, Asia
Nielsen IQ
06.2021 - Current
- Lead detailed product roadmaps leveraging data points sourced from digitalizing Traditional Trade/Independent stores. This accounted for over 1M revenue in 2023 in APAC.
- Coordinate with commercial, data science, operations, technology teams on technical requirements, ensuring seamless integration of a "new data source" into existing systems architecture
Product Leader, Scanning Solutions, Developing Markets
NielsenIQ
10.2020 - 05.2021
- Managed a small team of cross functional and regional experts globally for streamlining, development and increasing monetization opportunities through all scan based measurement data points
- Drive developed and end-to-end playbook from Product to Commercial for a under-leveraged product line. This became a BDP with Excom and used for global rollout
- By using a customer-centric combined with local technical experts, innovated on local solutions and scaled up products globally
Product Leader, Indonesia and South East Asia
NielsenIQ
08.2019 - 10.2020
- Lead and drive strategic initiatives across South East Asia including Retail Measurement, E-Commerce and Consumer Panel
- Foundational period for scaling up e-Commerce, rolling out crowd sourcing methodologies
- Optimized product development processes, developed a revised strategic roadmap increasing revenue opportunities by $3M and improving profitability of specific initiatives.
Product Leader, South East Asia, North Asia, Pacific
NielsenIQ
05.2012 - 08.2015
- Leading strategic initiatives across the SEANAP region for all Measurement products and representing SEANAP as part of core leadership team
- Identified, built and led the deployment of one of the largest growth initiatives in the region, Indonesia and Vietnam
- Pitched the e-Commerce measurement opportunity to global leadership for investment, subsequently spearheaded and won the first e-Com coop contract with a major eCommerce marketplace in Asia
Head of Retailer - Retail Measurement Services
NielsenIQ
04.2010 - 05.2012
- Led a team managing all Retailer relationships and contracts in Singapore
- Pivoted a team of 30 towards Sales transformation mind-set, resulting in achieving highest ever growth of RMS, Singapore record at strong double digits
Regional Client Business Partner, APMEA
NielsenIQ
07.2007 - 04.2010
- Developed and maintained strong relationships with key stakeholders across critical global clients with regional presence in APAC on strategic alignment and driving contract renewals
Client Servicing, Retail Measurement Services
Nielsen IQ
04.1999 - 07.2007
- Provide data analysis, presentations, account development, sales and servicing, team management across local and global MNCs
Merchandiser - Buyer
Metrojaya
02.1996 - 01.1999
- End to end in-house product development across 6 in-house ladies and men's labels from material sourcing to visual displays
- Managed entire order-to-buy process, managing budgets, inventory levels, profitability
- Collaborated with in-store management on executional excellence
Education
BBA - Business
University of Technology, Sydney
07.1995
Skills
- International stakeholder management
- Change management
- Problem & conflict resolution
- Bi-lingual
- Leadership in small and mid sized teams
- Go-to-market strategy
- Market analysis
- Product discovery and messaging
- Strategic thinking
Timeline
Product Leader, Traditional Trade Reinvention, Asia
Nielsen IQ
06.2021 - Current
Product Leader, Scanning Solutions, Developing Markets
NielsenIQ
10.2020 - 05.2021
Product Leader, Indonesia and South East Asia
NielsenIQ
08.2019 - 10.2020
Product Leader, South East Asia, North Asia, Pacific
NielsenIQ
05.2012 - 08.2015
Head of Retailer - Retail Measurement Services
NielsenIQ
04.2010 - 05.2012
Regional Client Business Partner, APMEA
NielsenIQ
07.2007 - 04.2010
Client Servicing, Retail Measurement Services
Nielsen IQ
04.1999 - 07.2007
Merchandiser - Buyer
Metrojaya
02.1996 - 01.1999
BBA - Business
University of Technology, Sydney
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