Elsa Lek

Sales and Marketing Support

• Working closely with clinicians to understand and analyze existing workflow.
• Provide intelligence to manage competitive products and company product enhancements.
• Provide on-going support for company sponsored clinical/marketing product trials and evaluations.
• Engage external stakeholders for potential areas that can complement and grow business further.
• Actively participate in business development lifecycle, identify opportunities, generate proposals and support other sales effort.

Education Support

• Educate and train clinicians on clinical application/matters relating to product usage.
• Keeping up-to-date with the latest clinical development on supply/medication management.
• Work towards developing relevant clinical programs to enhance the usage of IT healthcare products.

Project Implementation

• Develop, document and coordinate training plan with internal project team. Execute training to hospital users according to plan.
• Provide training and onsite support on product usage and trouble shooting.
• Recommend policy and procedures to users based on best practice in medication/supply management.
• Active participation and development if test scenarios and other test activities.

• Contributed to company growth by identifying new business opportunities within existing accounts or potential clients while maintaining high client retention rates through exceptional service delivery.
• Gave training and presentations to clinicians and doctors.
• Visited assigned accounts, identified, and trained clinical champions and established relationships with key decision makers.
• Supported sales teams with expert product demonstrations and presentations leading to increased revenue.
• Enhanced clinical team performance by providing continuous training on new medical devices and procedures.
• Developed support plans and competency-based training programs to enhance knowledge base of healthcare staff.
• Assisted in development and launch of new medical products by providing valuable feedback from a clinical perspective.
• Established and maintained relationships with customers, hospitals and physicians and obtained new users for products and services.
• Gave presentations to conference attendees, clinicians, and administrators.

• Work as part of a team with all level of staff
• Assist doctors and patients during general consultations
• Assist gynecologist and ophthalmologist during consultation
• Assist in endoscopy and colonoscopy
• Assist in minor procedures/operations and endoscopy
• Perform venipuncture and cannulation
• Performed simple laboratory test such as FBC, Urinalysis, Influenza test etc
• Perform health screening test such as ECG, Tonometry and Fundus Photography etc
• Administrative work using programs such as Clinic Assist and Appointment booking system etc.

• 2 years experience in the field of emergency nursing and care
• Demonstrated excellent time management skills while juggling multiple priorities in a fast-paced environment.
• Excellent in communication skills and provide updates and explanation of tests or results to patient and relatives
• Urine catheterization, injections, assist Dr in resuscitation, venepuncture, cannulation, serving of medications, knowledge on usage of medical equipment)
• Promoted excellent customer service and created positive work environment
• Provide health counseling and education to patient upon discharged.
• Collaborated with physicians, pharmacists and therapists to deliver quality, evidence-based care.
• Administered medications via oral, IV, and intramuscular injections and monitored responses.
• Performed various nursing interventions such as wound dressing, vital sign monitoring, and specimen collection.

• Provide nursing care on a 25 bedded, private setting, general pediatric department.
• Perform activities of daily living to clients, blood pressure and blood sugar monitoring and provide referrals for clients with special needs.
• Provide pre-surgery history, post surgical follow-up and care for clients.
• Promoted safe and comfortable healing environment by addressing patient concerns promptly and professionally.
• Provide medical and clinical management services to pediatric patient and their family.
• Improved patient satisfaction ratings by delivering compassionate and personalized care.