Elleen Chua
Summary
A dynamic and adaptable professional with over 10 years of experience in advertising and digital marketing, I excel in driving business growth and building strong client partnerships.
Skilled in all facets of marketing, with high emphasis on digital, I have led successful initiatives across diverse industries, balancing strategic insight with hands-on execution. With a solutions-driven mindset, I thrive in navigating complex challenges, leveraging innovation and collaboration to deliver impactful results.
Overview
13
13
years of professional experience
Work History
Account Director
Construct Digital Pte Ltd
12.2022 - Current
- Managed key accounts to strengthen client relationships and drive business growth, overseeing partnerships with Infocomm Media Development Authority (IMDA), American Express (AMEX), National University of Singapore (NUS)
- Led client projects with a strong focus on quality and client needs, ensuring seamless internal operations and effective expectation management.
- Achieved established revenue target of $1m for company for two consecutive years.
- Actively contributed to new business development by participating in strategic ideation, crafting compelling proposals, and leading pitch efforts.
- Played an active role in the Client Partnerships team beyond account management, providing feedback and insights to enhance the team’s quality of work.
- Acted as a team player by supporting internal initiatives, contributing to company communications, and fostering a positive team culture to drive morale and collaboration.
Senior Consultant
Infocomm Media Development Authority
04.2024 - 12.2024
- Appointed to the Marketing & Communications Division – Digital & Social team for a 9-month tenure, providing strategic consultancy and hands-on support across key digital initiatives.
- Led and advised on SEO strategy and implementations, social media platforms management, and long-form content development to enhance IMDA’s digital presence and engagement.
- Played a key role in the successful launch of the IMDA 2024 Annual Report and Singapore Digital Economy Report, overseeing the end-to-end execution—including content development, website and social media communications, and coordination of media events.
- Provided strategic budget recommendations, outlining financial requirements and forecasting needs to optimise resource allocation for digital projects.
Senior Program Manager
Huge Inc.
09.2021 - 11.2022
- Collaborated closely with the Group Engagement Director to manage and execute year-long e-commerce initiatives for SK-II, ensuring seamless project delivery and alignment with business objectives.
- Possess deep knowledge of the China e-commerce landscape, with hands-on experience in planning and designing client stores on major platforms such as Taobao/Tmall and JD.
- Drove knowledge-sharing initiatives within the program team, aligning processes and expectations to enhance overall client and project management efficiency.
- Spearheaded cost estimation, budget forecasting, and resource allocation to ensure projects were delivered on time and within scope.
Digital Project Manager
RAPP
01.2021 - 08.2021
- Collaborated with regional and local clients to manage and execute marketing campaigns and brand websites for ExxonMobil APAC.
- Led the execution of Burberry APAC campaigns, overseeing production, and ensuring seamless communication with global teams for smooth project progression.
- Contributed to strategic discussions and the implementation of marketing plans, budgets, and project scopes on a regional scale.
- Experienced in managing cross-border processes and stakeholder relationships, both internal and external.
Senior Account Manager
GERMS Digital
10.2016 - 12.2020
- Collaborated with account leads to manage and oversee multiple campaigns for clients, including United Overseas Bank (Consumer & Business), Kenwood Singapore, Delonghi Singapore, and Velocity Novena Sports Mall.
- Full account ownership and management for TMRW by UOB (regional Thailand & Indonesia), Bioderma Singapore, Mitsubishi Cars Singapore, and Cycle & Carriage Aftersales.
- Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
- Led topline research, insights analysis, strategic discussions, and the implementation of marketing plans, including cost estimation and budgeting.
- Contributed to pitches and one-off campaigns for clients such as Govtech, Cybersecurity SPCA, National Community Chest Singapore, and NTUC Foodfare.
- Achieved two promotions within two years.
- Mentored and trained two account executives and one intern in client engagement.
Account Executive
Agape Communications
05.2015 - 09.2016
- Managed key accounts and projects for clients including Starwood Hotels & Resorts Asia Pacific, CP-Meiji Singapore, UICCP Singapore, and Singapore National Eye Centre.
- Led strategic discussions, planning, and execution of all campaign deliverables (ATL & BTL).
- Managed project margins and profitability to ensure financial success.
- Handled ad-hoc duties as required.
Junior Account Executive
Iris Pepper
05.2012 - 07.2013
- Collaborated with account leads to manage client service and projects for Hewlett Packard (HP) regional and Royal Caribbean Singapore.
- Led campaign conceptualisation, planning, and communication with local and international clients and stakeholders, ensuring successful start-to-end execution.
- Managed global e-newsletters and marketing campaigns.
- Performed ad-hoc duties as needed.
Education
Bachelor of Arts - Communication & Media Studies And Public Relations
Murdoch University
Australia06-2015
Diploma - Interactive Media Informatics
Temasek Polytechnic
Singapore04-2012
Skills
- Client relationship management
- Account and project management
- Digital Strategy and marketing (SEO, Social, Websites, e-Commerce)
- Profitability knowledge and budget management
- New business and key account development
- Problem-solving aptitude
Timeline
Senior Consultant
Infocomm Media Development Authority
04.2024 - 12.2024
Account Director
Construct Digital Pte Ltd
12.2022 - Current
Senior Program Manager
Huge Inc.
09.2021 - 11.2022
Digital Project Manager
RAPP
01.2021 - 08.2021
Senior Account Manager
GERMS Digital
10.2016 - 12.2020
Account Executive
Agape Communications
05.2015 - 09.2016
Junior Account Executive
Iris Pepper
05.2012 - 07.2013
Bachelor of Arts - Communication & Media Studies And Public Relations
Murdoch University
Diploma - Interactive Media Informatics
Temasek Polytechnic
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