Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
Conceptualize and executed collaboration concept with Make Up For Ever for launch of new HD Skin Foundation.
Photographed and retouched new product launches.
Designed packaging for new product launches.
Graphic Designer
SaladStop! Group
05.2023 - 04.2024
Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
Oversaw branding and rebranding initiatives.
Developed style guides to promote consistent branding across projects.
Conceptualised and executed key visuals, core messaging, digital and print collaterals for launch campaigns.
Designing and updating menu boards, screens, posters, ads, product catalogues, signage, price cards, EDMs, social media graphics.
Redesigned company website UI.
Improved email marketing performance by developing targeted campaigns with personalised messaging.
Developed relationships and liaising with print vendors to provide necessary files and specifications required for projects.
Collaborated with graphic designers to ensure accurate color matching and layout alignment.
Created printable templates on Canva for quick and easy collateral adaptation for other departments.
Part Time Service & Brand Communications Associate
Plain Vanilla, Wonderland Botanicals
09.2022 - 01.2023
Managed design concepts for festive occasions.
Designed key visuals, marketing and packaging materials for festive occasions.
Created monthly EDMs.
Edited videos for social media ( Instagram stories, reels, feed ) for advertising and informational purposes with Premiere Pro, After Effects and Instagram editing tools.
Developed creative design for print materials, banners and signs online and in-store.
Used Lightroom to retouch and color manage images from photoshoots.
Have full knowledge of menu to recommend specific items to customers.
Provide high quality of customer service to customers.
Perform opening and closing duties.
Ensure that work stations are set up before shift commences.
Maintain cleanliness and housekeeping of work areas.
2D / 3D Product Visualizer
NiCE
08.2020 - 07.2022
Visualization work for P&G brands such as SK-II, Olay, Pantene, Heads & Shoulders, Whisper, Downy, Ariel.
Worked alongside Designers, Art Directors and Design Directors to translate concept sketches into high quality product key visuals.
Contributed to Lazada Heartgram 2022 concept visualization as well as built final high resolution images with Photoshop and MAYA for release.
Adapted new / upcoming SK-II products, sets, Limited Edition bottle designs to existing rendering / visual style to be uploaded on eCommerce websites.
3D Lighting & Rendering work executed in MAYA for SK-II Departmental store concepts.
Assisted in ad hoc 2D graphic amendments in Adobe Illustrator.
Assisted in creating decks with InDesign for internal and client reviews.
2D / 3D Artist (Freelance)
Hijau Philosophy
01.2017 - 12.2022
Designed official webstore.
Social media planning and execution.
Produced 3D rendered SKU images for webstore.
Created product key visual renderings for special launches.
2D / 3D Design Intern
ED&C
10.2019 - 11.2019
Learnt basics of sketch up.
Created wall size lenticular visual for Toyota Showroom.
Created 3D Concept renderings for presentation / pitches.
Assisted with photoshop / illustrator amendments based on client feedback.
Education
Bachelor of Arts - Animation Arts
LASALLE College of The Arts (Goldsmiths)
Singapore
08.2018 - 05.2020
Diploma - Animation
LASALLE College of The Arts
Singapore
08.2015 - 08.2018
Skills
Adobe Creative Suite Proficiency
Branding
Design Experience
Product Visualization
Digital Design
Timeline
Assistant Creative Brand Manager
The Dark Gallery
04.2024 - Current
Graphic Designer
SaladStop! Group
05.2023 - 04.2024
Part Time Service & Brand Communications Associate