ELISABETH CHAN

Training & Onboarding

• Designed and implemented comprehensive onboarding programs for the Business team, including Sales, Marketing, and Category teams, accelerating ramp-up time and enabling faster contributions
• Manage all training initiatives for the business team, from business fundamentals, product launches, to people manager development, by collaborating with cross-functional teams (Product, Marketing, HR, Sales Ops) to design and deliver programs that drive continuous learning, enhance team performance, and align with business goals
• Design and execute sales enablement programs to improve sales excellence, covering an in depth onboarding program, product training, sales mindset and methodologies, and competitive analysis across SEA markets
• Developed scalable e-learning modules and interactive training on product features, sales methodologies, and account management
• Provided data-driven 1:1 coaching to enhance sales productivity and performance

Sales Operations

• Led team responsible for sales planning, compensation structure design, and reporting functions aligned with business objectives
• Collaborated with sales leadership to implement effective sales strategies and align targets with budgets
• Managed sales commission programs and optimized compensation structures to drive productivity
• Developed and maintained comprehensive sales dashboards tracking KPIs to forecast outcomes and provide insights for decision-making

Internal Communications

• Collaborated with leadership to align enablement initiatives with business objectives
• Led internal communication strategies including newsletters and team-wide performance updates
• Developed and maintained team playbooks and training repositories ensuring accessibility

Recognition & Engagement

• Designed and implemented incentive programs fostering a high-performance culture
• Championed team-wide recognition initiatives celebrating top performers

• Developed and implemented sales onboarding, sales processes, standard operating procedures, and workflow optimizations
• Managed a sales team of 16 associates across Asia Pacific and launched an internal knowledge-sharing platform
• Designed and executed sales training programs, including Salesforce onboarding and best practices
• Assisted with the integration and launch of World Hotels Rewards guest loyalty program

• Developed and implemented comprehensive SOPs from sales initiatives, incentive programs, revenue management, to marketing communications to enhance operational efficiency
• Led and mentored a global team of 20 sales professionals while establishing data-driven performance tracking systems and distributing regular performance analytics to stakeholders
• Designed and coordinated sales training programs in partnership with internal academy and external consultants, including structured onboarding for new team members
• Orchestrated strategic contracts with key industry partners (Hotelbeds, Flight Centre, Dnata), ensuring commercial protection and alignment with company standards
• Spearheaded the Accor partnership integration project, implementing a loyalty program that delivered 4x revenue growth within the first year of launch

• Exceeded quarterly sales quotas by 25% through targeting untapped market segments
• Negotiated and organized group accommodations for Apple, Coca-Cola, Dell, and other major corporations
• Managed booker loyalty program for four hotels with over 1,000 local members

• Developed and managed a portfolio of international corporate accounts and entertainment clients
• Maximized revenue of existing accounts through needs assessment and service matching
• Negotiated and organized group accommodations and events for major corporations including Bain & Company, Barclays, KPMG, and Shell
• Coordinated accommodations for entertainment artists including Chris Tucker, Il Divo, and various international performers

• Achieved top 3 seller ranking in Canada's most profitable store
• Exceeded sales quotas by 20% through effective cross-selling

• Ranked in top 10 sellers of TD Personal Banking Products across the city
• Exceeded sales quotas by 50%