Lead 360° omnichannel marketing across retail, e-commerce, CRM, and social media, driving consistent brand experiences, and customer loyalty.
Strengthen Novela’s market position as Singapore homegrown beauty retailer by aligning campaigns with consumer trends, seasonal demand, and festive peaks.
Planned and executed multiple retail campaigns that delivered significant sales uplift and engagement — including Member’s Day activations, SG60 Campaign (+80% sales vs BAU), Atrium Sale, First Beauty Expo in Singapore. Achieved S$5M quarterly retail sales across 7 stores through strong campaign performance.
Drive brand partnerships and launches (By Terry, Elizabeth Arden, Chloé, Hugo Boss, L’Oréal Professionnel & many more) through impactful retail animations campaign, beauty workshops, KOLs campaigns.
Oversee digital strategy and performance marketing, including content, paid ads, and influencer collaborations across TikTok, Instagram, Facebook, WeChat, and XiaoHongShu.
Optimize customer acquisition and retention through CRM insights, purchase behavior analysis, and targeted loyalty campaigns.
Successfully opened 2 new retail outlets (Tampines 1 and Paya Lebar Quarter), overseeing launch marketing strategies that drove strong footfall and membership growth.
Manage marketing budgets and vendor partnerships to deliver cost-efficient activations while maintaining premium brand standards.
Marketing Specialist
MoneyMax Jewellery Pte Ltd
07.2021 - 05.2023
Developed and executed integrated marketing strategies across 48 retail outlets to drive sales, customer acquisition, and brand visibility.
Planned and executed Lucky Draw campaigns, roadshows, and warehouse sales to increase sales and incentivize customer engagement.
Partnered closely with store managers and mall stakeholders to ensure campaign alignment and consistent brand communication at retail touchpoints.
Managed marketing budgets and expenses across campaigns, ensuring efficient allocation and measurable ROI.
Coordinated product, model, and celebrity shoots for commercials and marketing collaterals, ensuring alignment with brand strategy and timely delivery.
Developed social media strategies and content calendars, overseeing content creation for Facebook and Instagram to grow brand presence.
Ensured consistent brand messaging across all digital and offline channels through close collaboration with external PR and media partners.
Assistant Manger-Sales and Marketing at Krishi Vikas Sahakari Samiti LimitedAssistant Manger-Sales and Marketing at Krishi Vikas Sahakari Samiti Limited